The Email Marketing Competitive Landscape

Company vs Individual solution

Large, enterprise-wide solutions vs Rezora

What about MLS local solutions?

CRM platform email solution add-ons

Internal solutions

Competition Talking Points

“I am so happy that your company exists – I have searched for a solution

like this for years.” Meagan Greisel, Director of Marketing

Fuller Sotheby’s International Realty

Competitive Landscape

A whole different playground – we

don’t play here

Not real estate industry’s playground

Real estate behind on the tracking

curve

Comprehensive reporting

Competition factor = 0

Large, Enterprise-Wide Solutions vs Rezora

“Rezora helped create an internal business win for us. Clients who have been waiting in the wings are now

coming to the table.” Lisa Delaney, VP Marketing & Operations

Jackson Hole Sotheby’s International Realty

Apples-to-oranges product comparison

Poor tracking

Challenged deliverability

Lower quality email design

Some text-based only

Company-specific: lacks brand/messaging

control & no tracking

Competition factor = 2

CRM Platform-based & MLS Local Solutions

“Within 6 months of using Rezora most of our agents started using is extensively. The adoption rate was higher than we

had ever seen with any other software. ” Bettina Medina, Director of Technology

Slifer Smith & Frampton

Leveraging Smart Design

Theirs Ours

Email deliverability/back end IP

address white listing costs

Multi-tier organization

Email delivery

Competition factor = 6

Internal Company Solutions

“The best part about Rezora is being able to streamline your company's email marketing through a single service.”

Victoria Sampaio, Director of MarketingONE Sotheby’s International Realty

The “Real” Competition

RezoraBrokerage-managed

Brokerage/Agent-driven

Available

All templates hand-coded

Company-driven

Company-driven (data)

Design services

Questions?