The Future Competitive Landscape for Conventions International
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International Congress and Convention Association www.iccaworld.com International Congress & Convention Association 47 th ICCA Congress Victoria BC - Canada November 3 rd 2008 Rohit Talwar CEO Fast Future [email protected] The Future Competitive Landscape for Conventions
Transcript of The Future Competitive Landscape for Conventions International
International Congress and Convention Association www.iccaworld.com
International Congress & Convention Association
47th ICCA Congress
Victoria BC - Canada
November 3rd 2008
Rohit Talwar
CEOFast Future
The Future CompetitiveLandscape for Conventions
If you would like an electronic copy
of the slides, background data and
research studies mentioned
please email
How big is the Crisis?
Love is inthe Air
Road toNowhere
SuspiciousMinds
Dancing inthe Dark
GDPGrowthIndiaandChina
8-10%
6-7%
3-4%
Recession 0% 1-2% 2-3%
GDP Growth Europe, the USA and Japan
Prepare for Alternative Scenarios
Winning in a Downturn
• Team Approach
• Customer Insight
• CEO – Care Calls
• Small Footprint
Events
• Deepen Support
e.g. Web Tools,
Speakers, Leisure
Airlines in Crisis
Sources: www.flysilverjet.com / www.maxjet.com / http://www.classicdriver.com/upload/images/_de/3443/img06pop.jpg
Airports Under Pressure
Emergence of the Aerotropolis
http://www.yowazzup.com/blog/images/suvarnabhumi_airport.jpg_09282006.jpghttp://dubai-hotel.biz/images/dubai_world_central.jpg?1168208501
http://www.bbrail.com/DynamicContent/Images/ImageLibrary/02_ChekLapKok_HongKong.jpghttp://www.thegalecompany.com/images/NSC.jpg
Demographic Destinies3 billion more people in 40 years –
Demographics is Driving Economics
1998
445 665
769
5266
4034
731
965
339
572
Source : United Nations2008 2050
Changing European Ethnicity
www.brusselsjournal.com
Life Redefined
Economic Power Shifts
The Top 20 in 2025?
Politics Gets Complex
Business on the Brink
Rethinking Talent, Educationand Training
• Networks
• Secondments
• Collaborative
E-learning
• Accelerated
Learning
Global Internet Expansion
Image sources www.mondolithic.com, www.metoffice.com
Natural Resource Challenges
http://news.bbc.co.uk/2/hi/business/7180396.stm
“Companies that are not adequately managing theconsequences of climate change on their business willnot be welcomed as our customers in the future”
Rick MurrayChief Claims Strategist
Swiss Rehttp://www.ci.tarpon-springs.fl.us/water%201.jpg
Innovating New Industries
Environmental Innovation“For too long,environmentally-friendlytechnology and issues aboutthe environment have beenseen as a corporate socialresponsibility issue and notan opportunity to create newwealth in the future.Governments alone cannotsolve the problems we faceunless the capitalist worldinvests in a sustainablefuture.”
Sir Richard Branson.
Virgin Atlantic
Resource Innovation
From requirement analysis through contract negotiation to implementation anddemobilization in months Source: Siemens Industrial Solutions & Services - Airport Logistics
Green Opportunities
• What opportunities could becreated by adopting a greenerapproach to events?
• Which events offer the greatestpotential benefits from 'goinggreen'?
• What analysis have been doneon the potential to recyclematerials e.g. carpets,installations and displays?
• What do customers say aboutenvironmental issues?
• Could reducing an event’senvironmental footprintenhance customerrelationships by helping meettheir environmental goals?
• Are there key customers youcould partner with toexperiment on reducingenvironmental footprints?
Engaging Customers
• What’s already happening in theindustry to reduce the 'environmentalfootprint' of meetings? How effectivelyis this learning being shared?
• What ideas do staff have to improveenvironmental impact?
• Have you evaluated advice andsupport funding available fromsources like greenhotels.com,Greenbiz, Worldwatch, Carbon Trust,Envirowise, the Energy Savings Trustand the Waste Recycling Action Plan ?
Identifying Solutions
• Which venues are alreadymaking progress on reducingthe environmental impact ofmeetings? Can you leveragethese ideas to other venues?
• Could you use contracts withvenues to specifyenvironmental targets?
• Which venues could be mostopen to partnering onenvironmental programmes?
Working with Venues
The Middle East – A Case Study
US$ 3.76 Trillion investment by 2020
170 million Tourists by 2020
Capacity for 320 million extra passengers by 2012
Over 900 new hotels offering 750,000+ rooms by 2020
900+ new aircraft by 2027
Middle East Travel and Tourism
Innovating Capability
The Palms, World and Universe
King Abdullah Economic City – US$120Bn
260,000 Apartments56,000 villas500,000 Residents120 Hotels, 25,000 Rooms
Dubailand US$110Bn
Madinat al-Hareer (City of Silk) – US$86Bn
•Completion 2030•750,000 People•200 Sq Km
4 Cities•Commerce•Leisure and•RecreationEcology•Diplomacy andEducation.
Moscow – Crystal Island
• World’s biggeststructure
• $4 billion “cityinside a building”designed by LordFoster.
• Reaching up~1,500ft
• Housing up to30,000 residents
• More floor spacethan any otherstructure on Earth
• Completes ~2013http://www.timesonline.co.uk/tol/news/uk/science/article3087365.ece
http://www.instablogsimages.com/images/2007/12/27/crystal-island_48.jpg
Morocco – Plan Azur• 6 resorts
• $2bn ski resort inOukaimeden, HighAtlas mountains
• 2,000 rooms
• Over 300 retailunits
• 25,000 sqm ofbusiness andconferencefacilities
http://www.guardian.co.uk/travel/2007/sep/22/saturday.green1?page=all
http://www.emaar.com/Images/Courtyard_tcm3-6604.jpg
Transforming Food Experiences
Agricultural Innovation
Telephony• Voice• Messaging• SIM card• Phonebook• Ring Tones• Security
Connectivity• Cellular• Up to 14 bands• WLAN/BT• GPS• NFC• FM
Data/Enterprise• 100Mbps• Email• IMS• Browsing• VPN• PIM• Ecommerce• Payments
Software• Protocols• Middleware• Applications• User Interface• Minimize fragmentation
Multimedia• Camera 8-16M• Camcorder• 24M Color Display• Memory (160GB)• Multiformat A/V• HD Video/TV out• Games
(50-100M Tps)• DRM
Technology – Smart Phones
InnovatingExperience
Large Group Interventions
• Open Space
• Simu-Real
• Real Time Strategic Change
• Valentines
• Future Search
• Foo Camp
• Bar Camp
Self-Organising Events
Monetizing Content
ExperientialTechnologies
http://delivery.acm.org/10.1145/1190000/1186267/p35-haque.pdf?key1=1186267&key2=4018883711&coll=&dl=ACM&CFID=15151515&CFTOKEN=6184618
Multi-SensoryExperiences
Geolocation
Multi-DExperiences
Immersive Installations
Immersadome – VirTra Systemswww.redbaron.com/museum/images/gallery/02.jpg
Immersive Videoconferencing
What does the timeline ofdevelopments look like for your
key markets?
• Lead or follow
• Understand trendsand challenges
• Add value – before,during and after
• Have plans B, C and D
ConclusionsDesigning Your Future
If you would like an electronic copy
of the slides, background data and
research studies mentioned
please email
International Congress and Convention Association www.iccaworld.com
Thank you!
47th ICCA Congress & Exhibition
3rd November 2008
If you would like an electroniccopy of the slides, backgrounddata and research studiesmentioned please [email protected]
Rohit Talwar
• Futurist – researching global trends
• Travel the world to see the ideas,people and organisations that areshaping the future
• Advisor to CEOs of globalcorporations and entrepreneurialSME’s
• Take small equity stakes ininnovative start up companies inreturn for advice and assistance
• Leverage a global network of over10,000 contacts to help develop thecompanies we serve
• Founder of Fast Future - futuresresearch think tank formed inOctober 1999
Our ServicesBespoke research; Identification &Analysis of Future Trends, Drivers& Shocks
Accelerated ScenarioPlanning, Timelining &Future Mapping
Identification ofOpportunities forInnovation and StrategicInvestmentStrategy Creation &
Development ofImplementationRoadmaps
Design & Facilitation ofInnovation, Incubation& VenturingProgrammes
Expert Consultations &Futures Think Tanks
Personal Futuring forLeaders and LeadershipTeams
Public Speaking, In-Company Briefings,Seminars andWorkshops
Example Projects• Public and private client research e.g. the future of :
– The Future of Luxury Real Estate in the Middle East
– Designing Your Future (Published August 2008) – book written for the American Societyof Association Executives & The Center for Association Leadership
– Travel and tourism e.g. The Future of Travel and Tourism in the Middle East – a Visionto 2020 (Underway)
– Future of Travel and Tourism Investment in Saudi Arabia (Underway)
– Scenarios for the global economy for 2030 and the implications for migration (underway)
– Global Economies – e.g. The Future of China – the Path to 2020
– Winning in India and China
– Aviation and Airports e.g. Aviation 2030
– Meetings, conferences , exhibitions and events – e.g. One Step Beyond – Future trendsand challenges for the events industry
• Strategic advice to industry players
• Confidential advisory and coaching services to CEOs and top teams
• Public speaking at public conferences and in-company events
• Future thinking workshops and retreats
Our Clients
