Lunch & Learn: The CIA Method

Wednesday, March 05, 201412:00pm – 12:45pm ET#asaewebinar

This complimentary webinar is brought to you by HighRoad Solution and ASAE-Endorsed Business Solutions.

Presented by:

Ronald McGrathChief Technology Officer, HighRoad Solution

2014 Lunch Learning Series

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Session 1: Get Your Membership Campaigns in Shape for 2014: New Methods to Recruit, Retain & Delight

January 22nd

Session 2: The CIA Method: Consolidate, Integrate & Automate Your Communications

March 5th

Session 3: How to Use Behavioral Data to Lead the Horse to Water AND Make Them Drink

May 7th

Session 4: Newsletter of the FutureJuly 9th

Session 5: Get Your Buzz On: Building Event Excitement through Digital Marketing Before, During & Post-Event

September 10th

Session 6: The Myths of Metrics: Creating Digital Dashboards that MatterNovember 5th

2013 Lunch Learning Series

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Check out the 2013 Archives on More Great Topics:

•Mobile Email 101•Email Deliverability Basics•Go Social•Email Preference Center 101•The Value of Integration•Member Holiday Inbox Basics

>Visit the ASAE Endorsed Business Services Webinar Archives

Your Presenter

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Ron McGrath, one of the original founders and HighRoad’s Chief Technology Officer, specializing in bringing integrated messaging solutions (email, mobile and webinar) to the association/non-profit market.

Ron has more than 18 years of experience developing and providing cutting edge technology solutions to various markets, including associations and non-profits.

A serial entrepreneur and featured speaker at conferences across the country on email best practices, Ron is known to have a talent for making complex technologies accessible and compelling.

Ron McGrathFounder and CTO

Too many emails

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Consolidate

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Too long

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Missing content

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What are their interests?

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ASAE Newsletter Case Study

AN+ Newsletter

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Integration & Automation

“Intelligent” Consolidation

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Capturing Interests

•First, we have to understand better each member’s individual interests

•Two ways to capture interests

•By asking through a survey

•Through behaviors

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Member Portal

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Preference Center

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Behaviorally

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Capture back in your AMS

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Pull back members from AMS

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Taxonomy

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Integration & Automation

CMS

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Hyper-personalization

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Hyper-personalization

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Hyper-personalization

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Hyper-personalization

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Integration & Automation

Send through your ESP

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“Intelligent” Consolidation

•You’ve found a way to consolidate your newsletters

•Without sacrificing delivering the content each individual member wants

•And Improved the overall MX (member experience)

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MX is measurable

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STTI Email Preference Center Case Study

Email Preference Center

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CAN/SPAM

Opt-outs

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Opt-outs

•STTI (Sigma Theta Tau International)

•STTI for Nursing

•Nursing Knowledge International

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Opt-outs

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Opt-outs

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Opt-outs

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Opt-outs

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Opt-outs

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Opt-outs

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Preferences

Email Preferences

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Email Preferences

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Dynamic Preferences

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Dynamic Preferences

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Flexing

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Flexing

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Multiple email accounts

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Multiple email accounts

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Multiple email accounts

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Multiple email accounts

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Multiple email accounts

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Responsive

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Member Feedback

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Member Feedback

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Member Feedback

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Entry Points

Email Footer

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Website/Member Portal

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AMS Back Office

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Questions?

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Ron McGrathFounder and CTO

Visit HighRoad U

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Live Seminars for 2014 Held at ASAE’s Conference Centerin Washington, DC:

•Friday, April 25th: “Brand Marketing” from 8:30-12 pm

•Friday, June 27th: “Generational Communications” from 8:30-12 pm

•Friday, September 19th: “Event Marketing” from 8:30-12 pm

* Registration Opens Soon! Send email to communications@highroadsolution.com to reserve a spot now!

Visit HighRoad U

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More webinars on digital marketing topics:

Watch at YouTube: http://www.youtube.com/user/HighRoadSol

Slides Available at SlideShareCurated Content on @highroadsol

+Plus

More webinars on digital marketing topics:

Watch at YouTube: http://www.youtube.com/user/HighRoadSol

Slides Available at SlideShareCurated Content on @highroadsol

Please join us for our next Lunch Learning Session:

“How to Use Behavioral Data to Lead the Horse to Water AND Make Them Drink”

May 7th

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Thank you!Other questions for Ron?

Contact ASAE Business Services, Inc.

Email: EndorsedSolutions@asaecenter.org Call 202.626.2880

Tweet us at #asaewebinar