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Accelerate, Integrate and Automate your Business...Accelerate, Integrate and Automate your Business...
Transcript of Accelerate, Integrate and Automate your Business...Accelerate, Integrate and Automate your Business...
Accelerate, Integrate and Automate your BusinessPierre FrickeDirector, Product Marketing, Red Hat
Ken JohnsonDirector, Product Management, Red Hat
The Innovative Retailer
81%
78%
59%
81% - of companies with the capability to delivercustomer experience excellence outperform their competition
78% - of consumers deferred purchases or went elsewhere due to poor service experience
59% - of people would try a new brand or company for better service experience
Source: American Express Survey - 2011
Why are retailers cutting their customers, and profits, into pieces?
RED HAT JBOSS xPaaS SERVICES FOR OPENSHIFT
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Innovative Retailers use JBoss Middleware
Technology driving the Innovative Retailer
Scenario: e-Commerce Retailer
On-line Jewelry Retailer
Challenge: Lack of Agility
●Proprietary e-commerce solution, costly, behind schedule●Customization difficult, expensive, requires heavy IT involvement
On-premise proprietary system to a cloud-based open source solution.
Proprietary software to Red Hat Enterprise Linux and Red Hat JBoss EAP
Solution Approach
On-premise data center to Cloud (EC2)
On-line Jewelry RetailerOn-premise proprietary system to a cloud-based open source solution.
Proprietary software to Red Hat Enterprise Linux and Red Hat JBoss EAP
Solution Approach
On-premise data center to Cloud (EC2)
Benefits: Agility
●Business is in control: 75% of changes handled by merchandising team rather than IT – Competitive edge.●3-4x more product up on-line in one day than previously – Wide selection for customers.●Elastic capacity to match demand – Greater efficiency.●Able to introduce new mobile applications – New modes of customer engagement.
Scenario: Retail Infrastructure for Agility
Common Architecture Pattern
Retail Outlets
Warehouses / Distributors
On-line, e-commerce presenceBrand Headquarters
Architecture Detail
Retail Outlets Warehouses / DistributorsBrand Headquarters
WAN / Low Bandwidth LinkCommodity
Server or small cluster.POS and other
in-store systems.
WAN / Low Bandwidth Link
Core Business Applications
Commodity Server or small cluster.
Warehouse, Inventory Management Apps
Architecture Detail
Retail Outlets Warehouses / DistributorsBrand Headquarters
WAN/Modest Bandwidth Link
WAN/Modest Bandwidth LinkCommodity
Server or small cluster running Fuse, A-MQ
POS and other in-store systems. EAP/kiosk.
WAN/Modest Bandwidth Link
Fuse, Fuse Service Works
Core Business Applications
Commodity Server or small cluster running Fuse, A-MQ
Warehouse, Inventory Management Apps
Store and Forward communication to address link latency.
Simplified in-store integration.
Integration with core business systems.
Customer Success with JBoss A-MQChallenge:
●Over 1400 retail outlets, needed solution that would distribute and scale.●Outlets are not equipped with large servers or IT staff.●Relying on batch delivery of inventory and cash register data due to cost constraints.●Out-of-date data was limiting the efficiency of operations.
Requirements/Considerations:
●Retail is low margin – cost management and efficiency are key●Business is growing, need to be able to set up new outlets quickly●Want to offer buy online/pick up in store – need up-to-the-minute inventory data
Solution/Benefits:
●JBoss A-MQ (Fuse MQ Enterprise) + consulting●Real-time integration between outlets and headquarters●Scalable, easy-to-maintain, cost-effective solution..
Scenario: Improved Customer Retention
Women's Fashion and Accessories Retailer
Challenges: Complexity, Lack of Agility
●Multiple catalogs and data stores●Disparate business processes●Many point-to-point integrations, costly to maintain
● Nationwide chain of 500+ stores● E-Commerce web operation● Warehouse operations● Integrated point-of-sales systems● Numerous departmental and custom apps/systems
Business Objective: Save the Sale●Convert in-store customer via inventory visibility● Increase customer affinity with brand●Drive sales through improved in-store and on-line customer experience
Women's Fashion and Accessories RetailerSolution Approach
Retail Outlets Brand Headquarters
JBoss EAP – kiosk versionConsistent, stable, scalable platform
● Inventory available to sell from Point of Sale.● Inventory lookup across nearby stores● View inventory by style, class, size, color
JBoss SOA Platform (now JBoss Fuse Service Works)SOA/Integration “backbone”Message transformation, enrichment, routing, mediation.Enabled decision automation and orchestration
● Integrate with incumbent technology (MQ Series, COTS applications)
● Capture special orders from POS● Push special orders to warehouse for fulfillment● Receive status updates from vendors● Process shipment confirmations● Email status updates to customers
Benefits● Deliver higher levels of customer service, product assortment, and availability● Drive additional revenue● Aggregate/synchronize inventory across store networks and distribution centers● Leverage existing fulfillment infrastructure● Reduces custom, manual, and fault laden processes● Establish foundation for future - Centralized order integration hub
The Innovative Insurance Company
Questions?