Starting A Business and Finding Your Niche

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Presentation delivered at UC Berkeley GIF Lab to graduate students interested in starting their own geospatial technology services business.

Transcript of Starting A Business and Finding Your Niche

Catherine Burton

Managing Partner, Endpoint Environmental LLC

UC Berkeley GIF LAB

December 1, 2011

Start ing A Business and Finding Your Niche

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1. Personal History

2. Starting A Business

3. Finding A Niche

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Personal History

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ResourcefulnessEducation v.

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Passion is the

motive of the act

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Love Remote Sensing Image

Analysis

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Locate Tire Piles from Space

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Starting A Business

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Imagination is more powerful

than knowledge

-Albert Einstein

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Seek Advice

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Business is about Money

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Location

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Never Stop Looking for Work

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50% of all businesses fail in the first 5 years.

May take 2 years to become profitable.

Government contracts may take 12 months to begin.

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What’s your Albatross?

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Give Yourself Time to Reflect

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Finding A Niche

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Keep your eyes and your mind open to new streams of revenue

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It’s not what you do but what you don’t do.

- Apple

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There’s an old Hindu saying that comes into my mind occasionally:

“For the first 30 years of your life, you make your habits. For the last 30 years of your

life, your habits make you.”

– Steve Jobs, 1985 interview with Playboy Magazine

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Endpoint Environmental

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Endpoint CreedThe Customer is KING

The answer is YESWe do it as a TEAM

We are RESPONSIBLEWe have to WORK HARD

We have to LOVE what we doWe welcome COMPETITION

We will adjust to CHANGEWe will pay attention to DETAILS

We will exercise URGENCYwww.endpointenvironmental.com |

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Meat and Potatoes

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Tire Piles

Input original satellite

image

= Known tire sites

= New tire sites

= output from TIRe Model

Final map with road

layer

1

4

2

3

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Invasive Species

1 2 3

4 65

7 8 9

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In Closing

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Find Success Through Failure

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In general, people want you to do well.

The only person who gives up on you is you.

Life is full of second chances.

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Thank You For Your Time.

Catherine Burton

catherine@endpointenvironmental.comwww.endpointenvironmental.com |

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