Finding your Niche in SEO #peepcon
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Transcript of Finding your Niche in SEO #peepcon
BLOGGERS – IMPORTANT TO SEO
• Have a voice • Build influence • Expand network • Earn online • Fairness wins • Gain recognition • Mainstream • Change agent • Social media mastery • Relevance
REACHING OUT TO BLOGGERS • Work with bloggers
• Direct • Through blog network • Through blogger contractor
• Blog network / advertising • Nuffnang • Google Adwords • Project Wonderful
Bloggers as content publishers. DigitalFilipino Club members as advertisers
Blogger management. Advertiser pitches. Recruitment.
Coordinator Presence in social networking
Professional bloggers. Honors non-disclosure. No contractor relationship with bloggers. No minimum payout required.
Blog Network Operations Business Model Canvas
One-on-one.
Social network. Events. E-mail. Website. Mobile.
Bloggers wanting to monetize their blog. Advertisers wanting exposure in blogs without handling one-on-one relationship. Clients want to repair online reputation.
Telecommunication cost. Payout fees. Marketing to advertisers and bloggers.
Commission fee per blog post done. Coordinator fee.
From Blue Ocean to Red Ocean
• More service providers / COMPETITORS • Lateral (PR, Advertising, Technical) • Within industry (bloggers, social media specialists).
• Customers (who become bloggers)
FIND YOUR NICHE IN SEO – YOUR Competitive Advantage
Needs seeking benefits
at acceptable prices
Assets and utilization
Assets and utilization
Cost differentials
CUSTOMERS
COMPETITOR COMPETITOR
What is your differentiation?
Operate at lower cost? Have greater profit?
Membership Competition Recognition
Online Lead Generation Network
• Event launch • Invite content creators. • Sign agreement • Brief on campaign.
• Disseminate lead form code.
• Disseminate materials.
• Monitor entries. • Verify and validate
leads. • Update leaderboard.
• Announce “round” top players.
• Organize recognition event.
• Give recognition rewards.
Process concept by Janette Toral.
SEO Lead Generators Blue Ocean • Raise – Focus on “conversion” and lead nurturing.
• Create – Lead generation networks / communities.
• Reduce – Reliance on “bloggers” to increase value.
• Eliminate – One-time income.