Starting A Business and Finding Your Niche
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Catherine Burton Managing Partner, Endpoint Environmental LLC UC Berkeley GIF LAB December 1, 2011 Starting A Business and Finding Your Niche www.endpointenvironmental.com | proprietary
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Presentation delivered at UC Berkeley GIF Lab to graduate students interested in starting their own geospatial technology services business.
Transcript of Starting A Business and Finding Your Niche
Catherine Burton
Managing Partner, Endpoint Environmental LLC
UC Berkeley GIF LAB
December 1, 2011
Start ing A Business and Finding Your Niche
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1. Personal History
2. Starting A Business
3. Finding A Niche
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Personal History
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ResourcefulnessEducation v.
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Passion is the
motive of the act
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Love Remote Sensing Image
Analysis
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Locate Tire Piles from Space
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Starting A Business
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Imagination is more powerful
than knowledge
-Albert Einstein
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Seek Advice
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Business is about Money
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Location
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Never Stop Looking for Work
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50% of all businesses fail in the first 5 years.
May take 2 years to become profitable.
Government contracts may take 12 months to begin.
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What’s your Albatross?
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Give Yourself Time to Reflect
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Finding A Niche
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Keep your eyes and your mind open to new streams of revenue
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It’s not what you do but what you don’t do.
- Apple
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There’s an old Hindu saying that comes into my mind occasionally:
“For the first 30 years of your life, you make your habits. For the last 30 years of your
life, your habits make you.”
– Steve Jobs, 1985 interview with Playboy Magazine
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Endpoint Environmental
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Endpoint CreedThe Customer is KING
The answer is YESWe do it as a TEAM
We are RESPONSIBLEWe have to WORK HARD
We have to LOVE what we doWe welcome COMPETITION
We will adjust to CHANGEWe will pay attention to DETAILS
We will exercise URGENCYwww.endpointenvironmental.com |
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Meat and Potatoes
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Tire Piles
Input original satellite
image
= Known tire sites
= New tire sites
= output from TIRe Model
Final map with road
layer
1
4
2
3
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Invasive Species
1 2 3
4 65
7 8 9
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In Closing
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Find Success Through Failure
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In general, people want you to do well.
The only person who gives up on you is you.
Life is full of second chances.
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![Finding a Niche Report 2014 · Niche [nich] noun: a distinct segment of a market. In a nutshell, niche marketing involves serving one part of a market, not just promoting a single](https://static.fdocuments.net/doc/165x107/5f8910486b11cd717420fb84/finding-a-niche-report-2014-niche-nich-noun-a-distinct-segment-of-a-market-in.jpg)
