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Social Media Marketing: Finding

Your NichePresented by: Nikki Fica

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About Your Presenter• Social Media Facelift, LLC is a global social

media marketing, training, and consulting business out of Gilbert, Arizona

• Twitter/Instagram: @NikkiFica

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Do You Know Where Your Audience Is?

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The Freaky Friday Effect• Put yourself in the place of the consumer.

• Think about who theyare as people.

You may not be the consumer!!

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Define Your Audience-Age-Gender-Location-Income Level-Occupation-Education-Marital Status

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Let’s Get More Specific...-What does your consumer like/dislike?-What are they interested in?-What do they value?-Is your product something they coulduse? Do they use something similar?-What use would they get out of your product?-How soon would they use your product? Now? Later?

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The Competition-Who are your competitors?-What do your competitors doon social media?-What value do they bring?-Who are their followers?-What type of consumer engages with them?

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Social Media Basics: Facebook-72% of adult internet users/62% of entire adult population-Skews younger-Good for fast-moving consumer goods-Shows high ad engagement-Can advertise targeting a specific target

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Social Media Basics: Pinterest-31% of adult internet users/26% of entire adult population-Skews toward female-Good for food and drink-related content-Good for family and parenting-related items

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Social Media Basics: Instagram-28% of adult internet users/24% of entire adult population-Over 90% are under the age of 35-Good for brands/products focused on apparel, entertainment, and media

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Social Media Basics: Linkedin-25% of adult internet users/22% of entire adult population-Skewed toward 30-49 year olds-Good for networking, white-collar professionals, high-income, highly educated-Good for college graduates

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Social Media Basics: Twitter-23% of adult internet users/20% of entire adult population-Skewed toward younger adults in urban areas-Good for conversations, engagement, networking-Good as news resource

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Social Listening-Social listening tools

-Take advantage of hashtags

-Don’t forget to search common misspellings

-If they are talking about you, engage!

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Social Listening

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L.A.S.T.-What if you find people talking negatively?

ListenApologizeSolveThank

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Found Your Audience...Now What?

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Found Your Audience...Now What?

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THANK YOU!Connect with me online:

Twitter/Instagram: @NikkiFica

bit.ly/socialmediafacelift