Post on 12-Feb-2020
® ™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
The Dow Chemical Company
Sostenibilità ed Innovazione
nell’Imballaggio Flessibile
Elena di Cunzolo
Dow Packaging Value Chain Leader EMEA
Giornata della Sostenibilità
Giflex | Milano, 21.9.17
Page 2®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow*3 billion more middle–class consumers
*
® ™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Investing
for Growth
Market-
driven
Innovations
Value Chain
Collaboration
DOW IN THE PACKAGING INDUSTRY
Leading material supplier to the global plastics
packaging industry
World-class technologies delivering market driven
innovation, from product design through to machinery
trials
Broad product portfolio of resins and adhesives
covering a wide range of performance requirements in
primary and transportation packaging
Market focused organization with proactive engagement
across the value chain network
Recognized industry leader in developing new, improved
and sustainable products and solutions
® ™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Population
GrowthUrbanization
Growing
Middle class
Ageing
Population
Environmental
and Social
Impact
Speed of
ChangeHealth
Global population
growth
Per Capita
consumption
growth
Changing
demographics
& Urbanisation
Rising &
spreading
environmental
concern
& regulations
Growing
awareness of
health and
wellness
Busier lifestyles
24 hour trading
and more work
mobilityDeclining
average
household size
Higher
disposal
Income
Development
of on-line retail
and private
labels
Packaging
design –
personalisation
Packaging
design – better
readability,
convenience,
light designs
ME
GA
TR
EN
DS
/ D
RIV
ER
S
KE
Y
PA
CK
AG
IN
G
IN
NO
VA
TIO
N
AR
EA
S
ENHANCED
CONSUMER EXPERIENCE
Convenience
Easy Handling
Differentiation
EFFICIENCY
Resource Optimization
Speed and Safety
Material Use
Environmental Footprint
PRESERVE FOOD
Food Waste Reduction
Package Leaks
Shelf Life
DRIVING SUSTAINABLE INNOVATION IN FLEXIBLE PACKAGING
Page 5®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Sensibilizzare. Comunicare. Influenzare.
Page 6®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Fatti, non Parole.
Nel 2030 la popolazione mondiale raggiungerà 8,3 miliardi e necessiterà di +50% di cibo, +45% di energia e
+30% di acqua.
Secondo la FAO un terzo di tutti gli alimenti destinati al consumo umano viene sprecato. Costo ~$750
miliardi/anno.
Il carbon footprint globale associato allo spreco alimentare è il terzo maggior responsabile di emissioni dopo gli
USA e la Cina.
L’imballaggio in plastica preserva la qualità degli alimenti e ne riduce lo spreco. Gli esperti di packaging hanno
stimato che una libbra di imballaggio in plastica può ridurre lo spreco alimentare fino a 1,7 libbre (ACC).
Targets di riduzione del food waste fissati dalla Commissione Europea: –30% al 2025 e –50% al 2030 (base 2014)
Circa il 50% degli imballaggi sono in plastica ma solo il 17% dei rifiuti da imballaggio è in plastica.
Il consumo di petrolio destinato alla produzione di materie plastiche si attesta al 4-5%, una percentuale molto più
bassa di quanto solitamente le persone immaginano.
L’utilizzo della plastica consente di ridurre il peso e il volume dell’imballaggio: il packaging medio per 1 kg di prodotto
pesa 22 grammi in plastica e 88 grammi in materiali alternativi.
Usando imballaggi in plastica si riduce il carico di un camion in media di 800 kg, si risparmiano 2 litri di gasolio ogni
100 km e si riduce di 5 kg l’emissione di CO2 ogni 100 km.
Page 7®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Il Packaging visto con gli occhi del Consumatore..
“Confezionato”
anzichè “fresco”Il 61% dei consumatori pensa
che frutta e verdura “vadano a
male” più rapidamente nel loro
imballaggio (fonte: WRAP
Study – 2013)
Imballaggio
sovradimensionatoL’89% dei clienti di piccoli
supermarkets negli USA
pensa che il packaging sia
più dannoso per l’ambiente
che lo spreco di cibo
(Sealed Air/Harris Poll
Study – 2014)
Packaging ingannevole
(stesso peso in contenuto
ma dimensioni differenti)
Scatole sovradimensionate
per shopping online
Complicato
da svuotare;
handling non
consumer–friendly
Confezione doppia
= eccessiva, inutile
Source: Verbraucherzentrale Nordrhein-Westfalen,
consumer advice center,
InterPack 2017
Page 8®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Superare la cattiva percezione della plastica.
L’imballaggio in plastica è visto come eccessivo o addirittura inutile. Il valore della plastica dal punto di vista
dell’efficienza delle risorse e della riduzione degli sprechi alimentari non è compreso e dunque non accettato.
Il 61% dei consumatori pensa che frutta e verdura “vadano a male” più rapidamente nel loro imballaggio (fonte:
WRAP Study – 2013)
L’89% dei clienti di piccoli supermarkets negli USA pensa che il packaging sia più dannoso per l’ambiente che lo
spreco di cibo (Sealed Air/Harris Poll Study – 2014)
Il problema dell’inquinamento marino da rifiuti in plastica è percepito in modo estremamente emotivo. Alla ricerca di
un capro espiatorio, la discriminazione a monte dei prodotti in plastica è una reazione diffusa (destinata a
continuare).
I cambiamenti climatici favoriscono il diffondersi dell’idea che si debba (e si possa) ricorrere a soluzioni radicali
come la conversione totale da materie prime di origine fossile a bio-materiali.
Il valore dell’incinerazione come strumento di recupero energetico non è compreso e dunque il ricorso agli
inceneritori non è accettato come un’opzione fondamentale del fine vita della plastica.
L’industria non comunica in modo efficace. Parliamo troppo fra noi stessi e non abbastanza alla comunità. È
indispensabile aprire nuovi canali di comunicazione allo scopo di sensibilizzare, educare ed influenzare la società
(cittadini, scuole, uffici, associazioni, autorità locali, politici) sul valore e l’importanza del ruolo della plastica per il
presente ed il futuro dell’umanità.
Page 9®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Food Preservation is Critical – Packaging is Key
Reclose-
ability
Tamper
Evidence
Visibility
of Content
Empty-
ability
Protective
Atmosphere
Hermetic
SealFreshness
Right
Portion
Polymers/Adhesives
• Toughness to protect
• Resistance against breakage and puncture
• Stiffness for good handling
• Gloss and transparency
Processing
• High productivity
• Energy efficient film production
• Production waste recycling
Packaging
• Fastest closing of packs
• Low energy/temperature to close packs
• Excellent gas-tightness of packs
• Immediate food protection
Page 10®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Packaging reduces Food Losses in Retail Trade
Before packaging optimization
After packaging optimization
Source: denkstatt 2015
Page 11®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Packaging is the Insurance for Food Preservation
Source: Table For One: The energy
cost to feed one person, INCPEN 2009
UK energy consumption: MJ / person / week
Packaging makes sure that the energy invested in
producing and processing food is protected
Makes best use of resources by preventing losses
and spoilage of packed products
Extends shelf life
Maintains or increases quality and safety
Eases opening, dispensing and reclosing; offers
optimal portion sizes, ready-made and on-the-go
options
Reduce or eliminate the risk of tampering and
adulteration/falsification
Packaging is no more than ~10% of the supply chain energy
Page 12®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
in 2012 plastic packaging in EU-27
provided
• Energy benefit of 1045 million GJ
(equivalent to 195 ultra large crude oil tankers,
lined up for 87 kilometers)
• GHG benefits of 60 million tons CO2 e/a
(equals to the CO2-emissions of Norway)
The Benefits of Plastic versus Alternative Packaging
Compared to a market mix
of alternative packaging …
Source: Criteria for eco-efficient (sustainable) plastic recycling
and waste management, 2014, denkstatt
… plastic packaging exhibits a
much lower carbon footprint
Plastic packaging Alternative packaging
22 g Plastic /
kg Product
88 g Alternative
packaging /
kg Product
0% Recycling
54% Recycling
83% Recycling
0% Recycling27% Recycling50% Recyclingg
CO
2e /
kg P
acke
d P
rod
uct
Upper section of columns shows influence of waste management, especially
of different recycling levels.
Page 13®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Sostenibilità @Dow: 1995 – 2025, il viaggio Obiettivi Strategia
Page 14®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Dow’s Sustainability Journey began in 1995..
Footprint: World-leading operations and supply chain performance
Handprint: Products and Services that help customers meet their challenges
Blueprint: Changes in technology, public policy and the value chain that lead human society toward sustainability
Page 15®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Page 16®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Dow Packaging EMEA Sustainability Strategy to 2025
Leading the
Blueprint
Delivering
Breakthrough
Innovation
Advancing a
Circular Economy
Valuing
Nature
• Divert plastic packaging from landfill. Optimize synergy of collection sorting, recycling and thermal
recovery on an economic basis. Prevent waste at source and increase proportion of mechanical
recycling by innovative compatibilizer technology. Support EPR schemes and modulated fees to
accelerate decision-making about resource efficiency and increased recyclability
• Call for collective action to fight marine litter. Continue collaboration with Ocean Conservancy, Ellen
Mac Arthur Foundation and others. Lead by example through “Ocean Clean Sweep” to prevent
discharge of pellets into water flows and the marine environment. Explore alternative technologies
and feedstocks
• Advocate for an effective circular economy framework. Encourage collaborations and proactive
dialogues. Leverage Dow expertise to shape public policies and provide solutions in the area of
packaging. Promote the societal benefits of plastic especially to reduce food losses
• Innovate packaging materials and design to enhance resource efficiency, where recyclability is one
aspect. Target higher functionality at lower material consumption. Collaborate along the value chain
for easier-to-recycle design and uptake of recycled content
Page 17®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Dow’s Advocacy Engagement in EMEA
Eric Liégeois, DG GROW, one of the two writers of the EU Plastic Strategy (middle) with Dennis Kredler,
Director European Union Affairs (left) and Peter Heydasch, Dow EMEA Director Sustainability and
Advocacy (right)
• EU Plastics Strategy should envisage ambitious but
realistic objectives, not ban any materials and make
sense from economic perspective (cost–benefit
analysis)
• Will look at carbon footprint, LCAs, recycling targets
and zero landfill. Will include an element of
innovation under future FP9 R&D funding
programme
• Will consider industrial dimension, including how to
pull markets towards higher secondary materials
usage, role of standardisation, certification
EU Commissioners Frans Timmermans and Jyrki Katainen
Page 18®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Sostenibilità @Dow Flexible Packaging:1. Efficienza delle Risorse2. Soluzioni Innovative per una migliore Riciclabilità
Page 19®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Resource Efficiency
Functionality Up, Material Consumption Down
The best resource is the one you don’t use at all.
®™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
20[*] SEIC: Simplified Environmental Impact Calculator, developed by Allied Development for Dow Chemical.
Considers raw materials from cradle to grave, incl. recycling potential in end-market (in this case LAA, ALL PE goes to recycling)
Benchmark analysis of Different Packaging formats for 4 L. Paint*
100%PE
vs
PAINT
Resource Efficiency
Benefits of Flexible Packaging vs Rigid Alternatives
® ™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
LESS MATERIAL USED
• PacXpert delivers 50% to 80% weight reduction over rigid pails, cans and drums
EFFICIENT LOGISTIC
• 1 full truck load of empty 4 L blow molded containers = 7,200 Bottles
• 1 full truck load of empty, stackable PacXPERT™ = 72,000 Bottles
= 10 TIMES LESS SHIPMENTS WITH PacXPERT™
PACXPERT™ Smart Alternative to Rigid Packaging
Resource Efficient Solutions
® ™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of DowTransportation packaging film optimization
CASE STUDY: Compared stability of
the load during transportation
Standard
machine
Stretch Film
Optimized
machine
Stretch Film
50% reduction in the amount of
Stretch Film used
23 mic 14 mic
Improved preservation of the goods
Resource Efficient Solutions
® ™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Improved Recyclability
Redesign of
Flexible
Packaging
All PO Structures
Barrier Adhesives
Enhance
Recyclability
Post Consumer and
Industrial Compatibilizers
New
Applications
for 2ndary
Materials
e.g. Foam Films
for lightweight
& appearance
23
® ™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Easily Recyclable Polyolefin Packaging Structure
Polyolefin structure containing
• Barrier Adhesive
• BOPE carrier film
• Metallized PE film
• Ceramic barrier ALOX, SiOX
• PE/PP-Laminate
including EVOH barrier
Even for the
most demanding
categories.
Redesign of Flexibles
Page 25®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
® ™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
New Applications
Foam Film from Post-Recyclates
26
Page 27®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Impact of Legislation – EPR and Modulated Fees
Extended Producer Responsibility (EPR) is a policy approach
in which producers (brand-owners & importers) take over the
responsibility for collecting or taking back used goods, for
sorting, treating and recycling
• The European Union established EPR schemes for electrical and electronic equipment, cars, packaging, batteries, tires,
paper, oils, old/unused medicine, agriculture films, etc.
• 27 of 28 EU Member States implemented EPR schemes for packaging in form of Variable-Fee Collective Producer
Responsibility (CPR), which typically combines weight of the packaging with type of material (glass, metal, plastic,
cardboard, etc.)
Modulated CPR fees (bonus/malus) to favor recycling
• Coffee pouch A: Unrecyclable with existing technology
100% malus → 500 + 500 = 1000 EUR/mt
• Coffee pouch B: Recyclable (Sorting fraction DSD-323)
20% bonus → 500 – 100 = 400 EUR/mt
• Coffee pouch A: 20 g reverse-printed
PET//Al-Foil//PE → 500 EUR/mt
• Coffee pouch B: 20 g reverse-printed
BOPP//mBOPP//PE → 500 EUR/mt
CPR schemes for plastic packaging provide strong
incentives to make products lighter or trigger
material changes but don’t stimulate recyclability
France introduced modulated fees in 2015
Germany will introduce modulated fees in 2019/2021Exemplary calculation
Page 28®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Fight Marine Litter. Zero Landfill Target. Social Impact Activities.
Page 29®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Identify and Eliminate Root Causes of Marine Litter
Waste collection systems working
badly. Illegal dumping occurs
Improper management of landfills and
poor sewage treatment/overflowsIndividual failure
in behavior
~80% of marine debris originates from land
Torrential rain in Asia, Africa and Latin America causes flash floodings, mudslides and run-offs of trash into
nearby creeks, rivers, lakes and oceans. Therefore ZERO LANDFILL is required
Page 30®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Action to Fight Marine Litter and Support Structural ImprovementsThe opportunity for global measures to fight
mismanaged plastic waste, either littered or
inadequately disposed
Similar to the Montreal Protocol 1987 to phase-out
ozone depleting chlorofluorocarbons (CFCs)
In Sept. 2016 Dow committed to spend $2.8 million over
the next 2years to drive solutions that address global
marine debris and litter. Approximately half of the
support will go to sponsorship of collaborative projects
such as the Ocean Conservancy research and waste
management pilot programs and to support educational
programs to promote recycling and prevent littering. The
other half will support ongoing research e.g. the Ellen
MacArthur Foundation.Est. 5-13 million tons plastic waste entered into the oceans in 2010
Photo by John Kieser
Page 31®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
ZERO LANDFILL Target
Identify pathways into the oceans and
support activities to avoid further littering
Promote zero landfill and waste
separation, collection & recycling
BKV-Study, Germany: From Land to Sea –
Model for tracking land-based plastic waste
Page 32®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Joint Activities promoting Awareness, Social Engagement and Best Practices
Alliances for clean up events &
education programs
Clean-up & Recycle South Africa
Lead by example, practicing
“Zero Pellet Loss” in
manufacturing and logistics
Zero pellet loss implemented
at all PE sites in Terneuzen,
Leuna, Schkopau and
Tarragona in Q4 2017
Page 33®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Project Butterfly: Clean Up & Recycling in South Africa
• Dow supports projects with Tembisa Community and Mashemong Primary School
• Additional partners: Plastics SA, Destination Green Recycling, Aqua Amazing
• Children practice sorting at source
• Recycled plastics return as construction material, toys to the playground, etc.
• Joint river clean up on October 4th, 2017
• Develop best practice waste management structures locally
DOW sponsors 400’000 clean-
up bags in Africa in 2017
Page 34®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Note conclusive
In tutti i Paesi Europei le percentuali di riciclo vedono l’imballaggio flessibile in plastica in forte ritardo
rispetto agli altri materiali. Occorre dunque enfatizzare il messaggio che la capacità di estendere la shelf-
life ed il minore impiego di energia nella produzione sono i fattori più importanti nell’equazione della
sostenibilità del packaging, più della riciclabilità.
Ciò detto, una larga parte delle strutture per imballaggio flessibile possono essere facilmente ed
efficacemente ridisegnate per aumentarne la riciclabilità (semplificazione delle strutture; monomateriali;
compatibilizzanti).
È auspicabile che la stessa spinta innovativa che vediamo oggi nel packaging traini anche le tecnologie di
sorting – ad oggi carenti.
Produttori e Trasformatori di materie plastiche per imballaggio flessibile hanno l’interesse comune a
promuovere l’immagine della plastica presso i Consumatori. I principali produttori sono attivamente
impegnati nel campo della sostenibilità ed offrono ai loro partners opportunità di collaborazione,
innovazione e differenziazione.
Un crescente numero di Brand Owners e Retailers introducono indicatori di sostenibilità nelle valutazioni
della performance dei loro Fornitori di packaging. La sostenibilità diventa quindi un vantaggio competitivo
ed un’opportunità di crescita di business.
Comunicare – Prendere posizione – Impegnarsi proattivamente.
Page 35®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Dow.com®™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
Grazie!