Sostenibilità ed Innovazione -e-innovazione-nellimballaggio... · ® ™Trademarkof The Dow...

® ™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow

The Dow Chemical Company

Sostenibilità ed Innovazione

nell’Imballaggio Flessibile

Elena di Cunzolo

Dow Packaging Value Chain Leader EMEA

Giornata della Sostenibilità

Giflex | Milano, 21.9.17

®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow*3 billion more middle–class consumers

*


Investing

for Growth

Market-

driven

Innovations

Value Chain

Collaboration

DOW IN THE PACKAGING INDUSTRY

Leading material supplier to the global plastics

packaging industry

World-class technologies delivering market driven

innovation, from product design through to machinery

trials

Broad product portfolio of resins and adhesives

covering a wide range of performance requirements in

primary and transportation packaging

Market focused organization with proactive engagement

across the value chain network

Recognized industry leader in developing new, improved

and sustainable products and solutions


Population

GrowthUrbanization

Growing

Middle class

Ageing

Population

Environmental

and Social

Impact

Speed of

ChangeHealth

Global population

growth

Per Capita

consumption

growth

Changing

demographics

& Urbanisation

Rising &

spreading

environmental

concern

& regulations

Growing

awareness of

health and

wellness

Busier lifestyles

24 hour trading

and more work

mobilityDeclining

average

household size

Higher

disposal

Income

Development

of on-line retail

and private

labels

Packaging

design –

personalisation

Packaging

design – better

readability,

convenience,

light designs

ME

GA

TR

EN

DS

/ D

RIV

ER

S

KE

Y

PA

CK

AG

IN

G

IN

NO

VA

TIO

N

AR

EA

S

ENHANCED

CONSUMER EXPERIENCE

Convenience

Easy Handling

Differentiation

EFFICIENCY

Resource Optimization

Speed and Safety

Material Use

Environmental Footprint

PRESERVE FOOD

Food Waste Reduction

Package Leaks

Shelf Life

DRIVING SUSTAINABLE INNOVATION IN FLEXIBLE PACKAGING

®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow

Sensibilizzare. Comunicare. Influenzare.


Fatti, non Parole.

Nel 2030 la popolazione mondiale raggiungerà 8,3 miliardi e necessiterà di +50% di cibo, +45% di energia e

+30% di acqua.

Secondo la FAO un terzo di tutti gli alimenti destinati al consumo umano viene sprecato. Costo ~$750

miliardi/anno.

Il carbon footprint globale associato allo spreco alimentare è il terzo maggior responsabile di emissioni dopo gli

USA e la Cina.

L’imballaggio in plastica preserva la qualità degli alimenti e ne riduce lo spreco. Gli esperti di packaging hanno

stimato che una libbra di imballaggio in plastica può ridurre lo spreco alimentare fino a 1,7 libbre (ACC).

Targets di riduzione del food waste fissati dalla Commissione Europea: –30% al 2025 e –50% al 2030 (base 2014)

Circa il 50% degli imballaggi sono in plastica ma solo il 17% dei rifiuti da imballaggio è in plastica.

Il consumo di petrolio destinato alla produzione di materie plastiche si attesta al 4-5%, una percentuale molto più

bassa di quanto solitamente le persone immaginano.

L’utilizzo della plastica consente di ridurre il peso e il volume dell’imballaggio: il packaging medio per 1 kg di prodotto

pesa 22 grammi in plastica e 88 grammi in materiali alternativi.

Usando imballaggi in plastica si riduce il carico di un camion in media di 800 kg, si risparmiano 2 litri di gasolio ogni

100 km e si riduce di 5 kg l’emissione di CO2 ogni 100 km.


Il Packaging visto con gli occhi del Consumatore..

“Confezionato”

anzichè “fresco”Il 61% dei consumatori pensa

che frutta e verdura “vadano a

male” più rapidamente nel loro

imballaggio (fonte: WRAP

Study – 2013)

Imballaggio

sovradimensionatoL’89% dei clienti di piccoli

supermarkets negli USA

pensa che il packaging sia

più dannoso per l’ambiente

che lo spreco di cibo

(Sealed Air/Harris Poll

Study – 2014)

Packaging ingannevole

(stesso peso in contenuto

ma dimensioni differenti)

Scatole sovradimensionate

per shopping online

Complicato

da svuotare;

handling non

consumer–friendly

Confezione doppia

= eccessiva, inutile

Source: Verbraucherzentrale Nordrhein-Westfalen,

consumer advice center,

InterPack 2017


Superare la cattiva percezione della plastica.

L’imballaggio in plastica è visto come eccessivo o addirittura inutile. Il valore della plastica dal punto di vista

dell’efficienza delle risorse e della riduzione degli sprechi alimentari non è compreso e dunque non accettato.

Il 61% dei consumatori pensa che frutta e verdura “vadano a male” più rapidamente nel loro imballaggio (fonte:

WRAP Study – 2013)

L’89% dei clienti di piccoli supermarkets negli USA pensa che il packaging sia più dannoso per l’ambiente che lo

spreco di cibo (Sealed Air/Harris Poll Study – 2014)

Il problema dell’inquinamento marino da rifiuti in plastica è percepito in modo estremamente emotivo. Alla ricerca di

un capro espiatorio, la discriminazione a monte dei prodotti in plastica è una reazione diffusa (destinata a

continuare).

I cambiamenti climatici favoriscono il diffondersi dell’idea che si debba (e si possa) ricorrere a soluzioni radicali

come la conversione totale da materie prime di origine fossile a bio-materiali.

Il valore dell’incinerazione come strumento di recupero energetico non è compreso e dunque il ricorso agli

inceneritori non è accettato come un’opzione fondamentale del fine vita della plastica.

L’industria non comunica in modo efficace. Parliamo troppo fra noi stessi e non abbastanza alla comunità. È

indispensabile aprire nuovi canali di comunicazione allo scopo di sensibilizzare, educare ed influenzare la società

(cittadini, scuole, uffici, associazioni, autorità locali, politici) sul valore e l’importanza del ruolo della plastica per il

presente ed il futuro dell’umanità.


Food Preservation is Critical – Packaging is Key

Reclose-

ability

Tamper

Evidence

Visibility

of Content

Empty-

ability

Protective

Atmosphere

Hermetic

SealFreshness

Right

Portion

Polymers/Adhesives

• Toughness to protect

• Resistance against breakage and puncture

• Stiffness for good handling

• Gloss and transparency

Processing

• High productivity

• Energy efficient film production

• Production waste recycling

Packaging

• Fastest closing of packs

• Low energy/temperature to close packs

• Excellent gas-tightness of packs

• Immediate food protection


Packaging reduces Food Losses in Retail Trade

Before packaging optimization

After packaging optimization

Source: denkstatt 2015


Packaging is the Insurance for Food Preservation

Source: Table For One: The energy

cost to feed one person, INCPEN 2009

UK energy consumption: MJ / person / week

Packaging makes sure that the energy invested in

producing and processing food is protected

Makes best use of resources by preventing losses

and spoilage of packed products

Extends shelf life

Maintains or increases quality and safety

Eases opening, dispensing and reclosing; offers

optimal portion sizes, ready-made and on-the-go

options

Reduce or eliminate the risk of tampering and

adulteration/falsification

Packaging is no more than ~10% of the supply chain energy


in 2012 plastic packaging in EU-27

provided

• Energy benefit of 1045 million GJ

(equivalent to 195 ultra large crude oil tankers,

lined up for 87 kilometers)

• GHG benefits of 60 million tons CO2 e/a

(equals to the CO2-emissions of Norway)

The Benefits of Plastic versus Alternative Packaging

Compared to a market mix

of alternative packaging …

Source: Criteria for eco-efficient (sustainable) plastic recycling

and waste management, 2014, denkstatt

… plastic packaging exhibits a

much lower carbon footprint

Plastic packaging Alternative packaging

22 g Plastic /

kg Product

88 g Alternative

packaging /

kg Product

0% Recycling

54% Recycling

83% Recycling

0% Recycling27% Recycling50% Recyclingg

CO

2e /

kg P

acke

d P

rod

uct

Upper section of columns shows influence of waste management, especially

of different recycling levels.


Sostenibilità @Dow: 1995 – 2025, il viaggio Obiettivi Strategia


Dow’s Sustainability Journey began in 1995..

Footprint: World-leading operations and supply chain performance

Handprint: Products and Services that help customers meet their challenges

Blueprint: Changes in technology, public policy and the value chain that lead human society toward sustainability


Dow Packaging EMEA Sustainability Strategy to 2025

Leading the

Blueprint

Delivering

Breakthrough

Innovation

Advancing a

Circular Economy

Valuing

Nature

• Divert plastic packaging from landfill. Optimize synergy of collection sorting, recycling and thermal

recovery on an economic basis. Prevent waste at source and increase proportion of mechanical

recycling by innovative compatibilizer technology. Support EPR schemes and modulated fees to

accelerate decision-making about resource efficiency and increased recyclability

• Call for collective action to fight marine litter. Continue collaboration with Ocean Conservancy, Ellen

Mac Arthur Foundation and others. Lead by example through “Ocean Clean Sweep” to prevent

discharge of pellets into water flows and the marine environment. Explore alternative technologies

and feedstocks

• Advocate for an effective circular economy framework. Encourage collaborations and proactive

dialogues. Leverage Dow expertise to shape public policies and provide solutions in the area of

packaging. Promote the societal benefits of plastic especially to reduce food losses

• Innovate packaging materials and design to enhance resource efficiency, where recyclability is one

aspect. Target higher functionality at lower material consumption. Collaborate along the value chain

for easier-to-recycle design and uptake of recycled content


Dow’s Advocacy Engagement in EMEA

Eric Liégeois, DG GROW, one of the two writers of the EU Plastic Strategy (middle) with Dennis Kredler,

Director European Union Affairs (left) and Peter Heydasch, Dow EMEA Director Sustainability and

Advocacy (right)

• EU Plastics Strategy should envisage ambitious but

realistic objectives, not ban any materials and make

sense from economic perspective (cost–benefit

analysis)

• Will look at carbon footprint, LCAs, recycling targets

and zero landfill. Will include an element of

innovation under future FP9 R&D funding

programme

• Will consider industrial dimension, including how to

pull markets towards higher secondary materials

usage, role of standardisation, certification

EU Commissioners Frans Timmermans and Jyrki Katainen


Sostenibilità @Dow Flexible Packaging:1. Efficienza delle Risorse2. Soluzioni Innovative per una migliore Riciclabilità


Resource Efficiency

Functionality Up, Material Consumption Down

The best resource is the one you don’t use at all.

®™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow

20[*] SEIC: Simplified Environmental Impact Calculator, developed by Allied Development for Dow Chemical.

Considers raw materials from cradle to grave, incl. recycling potential in end-market (in this case LAA, ALL PE goes to recycling)

Benchmark analysis of Different Packaging formats for 4 L. Paint*

100%PE

vs

PAINT

Resource Efficiency

Benefits of Flexible Packaging vs Rigid Alternatives


LESS MATERIAL USED

• PacXpert delivers 50% to 80% weight reduction over rigid pails, cans and drums

EFFICIENT LOGISTIC

• 1 full truck load of empty 4 L blow molded containers = 7,200 Bottles

• 1 full truck load of empty, stackable PacXPERT™ = 72,000 Bottles

= 10 TIMES LESS SHIPMENTS WITH PacXPERT™

PACXPERT™ Smart Alternative to Rigid Packaging

Resource Efficient Solutions

® ™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of DowTransportation packaging film optimization

CASE STUDY: Compared stability of

the load during transportation

Standard

machine

Stretch Film

Optimized

machine

Stretch Film

50% reduction in the amount of

Stretch Film used

23 mic 14 mic

Improved preservation of the goods

Resource Efficient Solutions


Improved Recyclability

Redesign of

Flexible

Packaging

All PO Structures

Barrier Adhesives

Enhance

Recyclability

Post Consumer and

Industrial Compatibilizers

New

Applications

for 2ndary

Materials

e.g. Foam Films

for lightweight

& appearance

23


Easily Recyclable Polyolefin Packaging Structure

Polyolefin structure containing

• Barrier Adhesive

• BOPE carrier film

• Metallized PE film

• Ceramic barrier ALOX, SiOX

• PE/PP-Laminate

including EVOH barrier

Even for the

most demanding

categories.

Redesign of Flexibles


New Applications

Foam Film from Post-Recyclates

26


Impact of Legislation – EPR and Modulated Fees

Extended Producer Responsibility (EPR) is a policy approach

in which producers (brand-owners & importers) take over the

responsibility for collecting or taking back used goods, for

sorting, treating and recycling

• The European Union established EPR schemes for electrical and electronic equipment, cars, packaging, batteries, tires,

paper, oils, old/unused medicine, agriculture films, etc.

• 27 of 28 EU Member States implemented EPR schemes for packaging in form of Variable-Fee Collective Producer

Responsibility (CPR), which typically combines weight of the packaging with type of material (glass, metal, plastic,

cardboard, etc.)

Modulated CPR fees (bonus/malus) to favor recycling

• Coffee pouch A: Unrecyclable with existing technology

100% malus → 500 + 500 = 1000 EUR/mt

• Coffee pouch B: Recyclable (Sorting fraction DSD-323)

20% bonus → 500 – 100 = 400 EUR/mt

• Coffee pouch A: 20 g reverse-printed

PET//Al-Foil//PE → 500 EUR/mt

• Coffee pouch B: 20 g reverse-printed

BOPP//mBOPP//PE → 500 EUR/mt

CPR schemes for plastic packaging provide strong

incentives to make products lighter or trigger

material changes but don’t stimulate recyclability

France introduced modulated fees in 2015

Germany will introduce modulated fees in 2019/2021Exemplary calculation


Fight Marine Litter. Zero Landfill Target. Social Impact Activities.


Identify and Eliminate Root Causes of Marine Litter

Waste collection systems working

badly. Illegal dumping occurs

Improper management of landfills and

poor sewage treatment/overflowsIndividual failure

in behavior

~80% of marine debris originates from land

Torrential rain in Asia, Africa and Latin America causes flash floodings, mudslides and run-offs of trash into

nearby creeks, rivers, lakes and oceans. Therefore ZERO LANDFILL is required


Action to Fight Marine Litter and Support Structural ImprovementsThe opportunity for global measures to fight

mismanaged plastic waste, either littered or

inadequately disposed

Similar to the Montreal Protocol 1987 to phase-out

ozone depleting chlorofluorocarbons (CFCs)

In Sept. 2016 Dow committed to spend $2.8 million over

the next 2years to drive solutions that address global

marine debris and litter. Approximately half of the

support will go to sponsorship of collaborative projects

such as the Ocean Conservancy research and waste

management pilot programs and to support educational

programs to promote recycling and prevent littering. The

other half will support ongoing research e.g. the Ellen

MacArthur Foundation.Est. 5-13 million tons plastic waste entered into the oceans in 2010

Photo by John Kieser


ZERO LANDFILL Target

Identify pathways into the oceans and

support activities to avoid further littering

Promote zero landfill and waste

separation, collection & recycling

BKV-Study, Germany: From Land to Sea –

Model for tracking land-based plastic waste


Joint Activities promoting Awareness, Social Engagement and Best Practices

Alliances for clean up events &

education programs

Clean-up & Recycle South Africa

Lead by example, practicing

“Zero Pellet Loss” in

manufacturing and logistics

Zero pellet loss implemented

at all PE sites in Terneuzen,

Leuna, Schkopau and

Tarragona in Q4 2017


Project Butterfly: Clean Up & Recycling in South Africa

• Dow supports projects with Tembisa Community and Mashemong Primary School

• Additional partners: Plastics SA, Destination Green Recycling, Aqua Amazing

• Children practice sorting at source

• Recycled plastics return as construction material, toys to the playground, etc.

• Joint river clean up on October 4th, 2017

• Develop best practice waste management structures locally

DOW sponsors 400’000 clean-

up bags in Africa in 2017

https://heartfixxer.wordpress.com/2017/01/12/i-mind-is-beautiful-thing-to-waste/

https://heartfixxer.wordpress.com/2017/01/12/i-mind-is-beautiful-thing-to-waste/


Note conclusive

In tutti i Paesi Europei le percentuali di riciclo vedono l’imballaggio flessibile in plastica in forte ritardo

rispetto agli altri materiali. Occorre dunque enfatizzare il messaggio che la capacità di estendere la shelf-

life ed il minore impiego di energia nella produzione sono i fattori più importanti nell’equazione della

sostenibilità del packaging, più della riciclabilità.

Ciò detto, una larga parte delle strutture per imballaggio flessibile possono essere facilmente ed

efficacemente ridisegnate per aumentarne la riciclabilità (semplificazione delle strutture; monomateriali;

compatibilizzanti).

È auspicabile che la stessa spinta innovativa che vediamo oggi nel packaging traini anche le tecnologie di

sorting – ad oggi carenti.

Produttori e Trasformatori di materie plastiche per imballaggio flessibile hanno l’interesse comune a

promuovere l’immagine della plastica presso i Consumatori. I principali produttori sono attivamente

impegnati nel campo della sostenibilità ed offrono ai loro partners opportunità di collaborazione,

innovazione e differenziazione.

Un crescente numero di Brand Owners e Retailers introducono indicatori di sostenibilità nelle valutazioni

della performance dei loro Fornitori di packaging. La sostenibilità diventa quindi un vantaggio competitivo

ed un’opportunità di crescita di business.

Comunicare – Prendere posizione – Impegnarsi proattivamente.

Dow.com®™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow

Grazie!

Sostenibilità ed Innovazione -e-innovazione-nellimballaggio... · ® ™Trademarkof The Dow...

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