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USING UAVs IN E-COMMERCE & GOODS DELIVERY

Takayuki KageyamaDrone Project Promotion Section New Service Development Company

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What is so significant about Drone?

It can fly autonomously

Flight Controller & Sensors

What is Drone?

A Flying Robot

3

Usage of Drone in Commercial Market

• Aerial Photography

• Inspections

• Precision Agriculture

• Delivery

etc.

Drone Regulation Enacted from 10 Dec. 2015

Source: 国土交通省無人航空機（ドローン・ラジコン機等）の飛行ルールhttp://www.mlit.go.jp/koku/koku_tk10_000003.html

Rules for Way you Fly

Rules of Where you Fly

• Only allowed to fly during daytime (Sunrise to Sunset)

• Fly within visible range, and always monitor drone and its surroundings

• Drone must keep 30 meter distance between third party person or buildings.

• Drones are not allowed to fly over events with large number of people.

• Drone are not allowed to carry flammable items.

• Drones are not allowed to drop items from it while flying.

Permission from MLIT needed, when violating

A. Near airports C.DID area

B. Altitude

over 150m

Other then

A,B,C

Permission from MLIT needed, for A,B,C

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Overview of Drone Usage Trend

Entertaining / Recording

Protecting/ Inspecting

• Toys

• Hobbyists

• Aerial Photography

• Public Safety

• Wildlife

• Oil Rigs/Wind farm

• Cell Towers

• Agriculture

• Mining

• Bridges

• Situational Awareness

• Operations

Management

• Asset Tracking

• Employee Oversight

• Modeling/Mapping

• Environmental

Monitoring

• Online Retail

• Local Stores

• Restaurants

• Legal Papers

• Medical

Evaluating/ Managing

Delivery/ Transporting

Modeling/MappingBridge Inspection Delivery Drone

Source: AQU Technology Reserch Institute Inc.

特別調査編 その1.空飛ぶロボット、ドローンの用途開発の動向 p73

…2014 2015/2016 2017/2018 2019…

Aerial Photography / Video

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3,600

3,100

2,900

3,800

3,000

3,400

3,200

0

3,500

3,700

3,300

2,928

2011

3,220

3,401

3,526

3,212

2012 2015

2,939

3,745

3,6143,637

2005 2014

3,137

20082006 2007 20132009 2010

3,232

Current Logistics Situation

Number of delivery is increasing

Being able to deliver fast and precise would be an important factor for

the growth of Japanese economy

「平成２７年度宅配便等取扱個数の調査及び集計方法」

MM

Transition of delivery number in Japan

http://www.mlit.go.jp/common/001139889.pdf

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Three Issues in Logistics Industry

Increase in the number of re-delivery

Decrease in labor productivity

Attempted delivery but absence

35% in Tokyo

• Inefficiency of Re-Delivery

• Traffic Congestion

Heavy traffic due to increase in distribution

amount

Need extensive infrastructure

improvement to solve traffic problem

Decrease in the number of truck drivers &

the aging of drivers

• Labor Shortage

“So” “Ra” “Raku”

Overview of Sora Raku

「Sora Raku」First Project @ Golf Course

For about one month, we provided drone delivery service to public

Service Overview

• Location:

Camel Golf Resort（Chiba Prefecture）

• Term: 1month (5/9-6/10)

• Delivery Point：１location

• Number of Drones： 2 drones

• Way of Flight： Autonomous Flight

• Way of Order: Smartphone App

• Number of Items：About 100

Rakuten Drone Service Introduction

Media Coverage Highlights

Lists of Media

FINANCIAL TIMES

Nikkei Newspaper

NHK

TV Asashi

Others

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Service Flow of Sora Raku

Order Info

Depart

Use specially developed software to

launch the drone in a single button.

Golfer （Order） Staff （Receive Order ＆ Delivery）

Staff will pack the item at the depo and

set it on drone to deliver it to the delivery

point.

Drone Delivery

Golfer will specify the current location

and place order. Weight indicator is a

new feature.

Fully autonomous flight

Drone Delivery Service

@ Golf Course

Introducing “Tenku”

Payload: 2kgDistance: 5km

Fully autonomous flight

Dedicated shopping app & drone app

Drone Delivery Service

@ Golf Course

Weight Indicator

Shopping App (Customer-side)

Add to Cart

Shopping Cart

Product Select

Flight Status

Departure

Drone Management App (Staff-side)

Source: Google Map

Fully autonomous flight

Dedicated shopping app & drone app

Technology development

Drone Delivery Service

@ Golf Course

Precise Landing System

Image Recognition Beacon Signal

Auto Release Function

Fully autonomous flight

Dedicated shopping app & drone app

Technology development

Safety measures

Drone Delivery Service

@ Golf Course

Monitoring Camera & Speaker Anemometer

Safety Measures

Safety Measures

Key Takeaways from the Drone Delivery Project

1. Customer Voice

Customer Voice

Customer Voice Movie

Key Takeaways from the Drone Delivery Project

1. Customer Voice2. Better Safety Measures

Better Safety Measures

Weather is the most unpredictable factor

1. Customer Voice2. Better Safety Measures

3. Efficient Landing

Key Takeaways from the Drone Delivery Project

More Efficient Landing

Key Takeaways from the Drone Delivery Project

1. Customer Voice2. Better Safety Measures

3. Efficient Landing4. Operational Know-how

Operational Know-how

Key Takeaways from the Drone Delivery Project

1. Customer Voice2. Better Safety Measures

3. Efficient Landing4. Operational Know-how

5. Easy-to-use Applications

Easy-to-use Applications

Prototype

Drone delivery service should be operated by staff members of a service provider

Source: Google Map

Future Application

Delivery service at urban areas

Future Application

Makuhari Project (Chiba, Japan)

Makuhari New City

Rakuten Fulfillment Center

Source: Google Map

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Our Main Three Pillar

Support areas with

difficulty in logistics

Provide new efficient

delivery solution

Drone delivery to a

disaster-affected area as

needed

Drone can be used not only for business but also for a social goods use

Infrastructure incase of

disastrous situation

Logistic solutions by

using drones and our

applications

We have three main pillars that we focus in using drone delivery

New experience & more

convenient delivery

system

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Pioneering Undeveloped Airspace Industrial Revolution of Sky can be possible by using undeveloped airspace

with drones

Short distance

Parcels (small size)○○ ○

Altitude 150m

Altitude 30m

Drone

Short & long distance

Human & Cargo (big size)△× ×

Cars/Trucks

Long distance

Human & Cargo

CostCongestion

×△

Less HR

△

Aircrafts

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Aerospace Industry Revolution

Interested in Drone Delivery Service?

Contact Information:

Name: Takayuki Kageyama

Email: takayuki.kageyama@rakuten.com