Social Media Introduction

The Black Country Changed the World

Better transport led to

Improved communication & commerce

Social Media

Revolution

Create Your Report Card

Critically evaluate where they are now with social media? e.g. questions like:

What platforms are you using? (e.g. Twitter)

Do you understand the best platforms for you?

How much (£) business have you got?

Do you have a plan?

How well is social media working for you?

Debate

What frustrates you about Social Media?

Have a Plan!

Lego Cusoo

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and aAVC Coding decompressor

are needed to see this picture.

Social Media Plan

1.Executive overview

2.Define specific social media goals (measureable)

3.Research your audience (Who, Where etc)

4.Pick your platforms

5.Plan and execute delivery (Content Marketing)

6.Track metrics (adapt accordingly)

Content Marketing Plan

1. What content does your audience want?

2. What content do you already have?

3. What content can you create?

4. What platforms should you use?

5. How often should you post?

6. When should you post?

Build into you Social Media Plan Calendar

How often should I post?

EVERYDAY!

Saturdays and Sundays?

Social Media Plan Calendar

Engaging You Audience

Duke of York – An Independent Cinema in Brighton

Plenty of followers They've recognized that a lot of their clientele are young professionals using new technology, so they adapted their marketing to suit that demographic. Their Twitter account contains a good mix of interaction with followers, as well as links to film teasers, exclusive announcements and special offers.

What works for you and engages your audience

The need to evolve

Let take a listen

://youtu.be/PIhvP7hNDRI?list=PLxFOpwTYMzE3Zjl-RNEe5TpTGd-RjCQFx

httpPeddinghaus

Video1

Getting consumers to promote your

product

Video 2

Become a club member

Step 1: Understand Your Audience

Step 2: Define Your Goals — Micro & Macro

Step 3: Define Your Metrics — By Value & Volume

Step 4: Drive Your Tactical Choices Accordingly

Step 5: Become an expert on the platforms that matter to you

#Hashtags

#WestMidsHour

#StaffordshireHour

#WestMidsHour

Report Card

Social Media Introduction

Software

Transcript of Social Media Introduction

Social Media and You! Introduction to Social Media

Social media: an introduction

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