Introduction to Social Media

What we will cover

1. Introduction to Social Media:1. What 2. Why3. How4. Benefits for Businesses

2. Popular platforms1. Which ones are they2. What is each most famous for3. Doing business on platforms

3. Social Media in India1. Local problems2. State of the industry today

What?

What?

Why?

Why Engage in Social Media?

1. Increasing Sales/Conversions (benefits are not always immediately tangible)

2. Improving Reputation

3. Increasing Brand Awareness

4. Building Relationships

How?Social Media touches daily lives and

changes the way we’ve been doing things; some convenient, some not-so-convenient..

Case Study

““

Dell – Reputation Lessons

+

+

Dell – Reputation Lessons

Today:

1. 12+ Company Blogs in 5 languages

2. 35 community ambassadors

3. 30+ Corporate Twitter accounts

4. Regular crowd-sourced competitions, communities and groups

Dell – Boost in Sales

1. Dell has made $3 million in 2 years as a result of @DellOutlet on Twitter (650k+ followers)

2. Send coupons, clearance sales, heads-up on new products, new arrivals info

More..

Even More Case Studies…

Will it blend? BlendTec

http://www.willitblend.com/

http://www.youtube.com/Blendtec

http://en.wikipedia.org/wiki/Will_It_Blend

1

Even More Case Studies…

The Best Job In The World

• Looking for an employee through social media isn’t a new thing, but in this campaign it’s not all about finding the right person.

• In this campaign they’re looking for an employee who would be able to explore, discover and maintain some aspects of the island. During a 6 months stay, the fresh employee has to report his findings on a blog.

2

http://www.viralblog.com/social-media/best-job-in-the-world-australias-viral-success/

Even More Case Studies…

Target BullsEye

In May of 2009, Target launched a campaign called “Bullseye Gives,” in which they donated $3 million dollars to charities based on fan voting

1. They created a Facebook application called “Bullseye Gives”

2. Listed ten charities on the page. 3. Fans were allowed to vote once a day for their

favorite charity. 4. The $3 million donation was allocated by each

charity’s percentage of the votes.

3

http://mashable.com/2009/05/11/target-bullseye-gives/

THANK YOU