Introduction to Social Media (AUM Social Media Conference)
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Transcript of Introduction to Social Media (AUM Social Media Conference)
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social mediafor business
lauren candito, co-founder
SocialMediaSolutionsLLC
Monday, April 4, 2011
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i’m the co-founder of social media solutions llca boutique social media consulting firm
hello! I’m Lauren Candito
we help create authentic, powerful, & long lasting unions between people & brands.
Monday, April 4, 2011
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hands up who…
is on Facebook?
uses social media?
knows what social media is?
is on LinkedIn?
is on Twitter?
Monday, April 4, 2011
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What is Social Media?Monday, April 4, 2011
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Social Media is...
Monday, April 4, 2011
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A conversationMonday, April 4, 2011
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That is powered by...
Monday, April 4, 2011
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Who’s Talking?
your customers
your employees
your board members
your critics
your fans
your competition
anyone who has access to the internet and an opinion
Monday, April 4, 2011
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And guess what??
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The conversation is Not Controlled...
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And it’s Not YOUR Message
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Social Media Spectrum
Monday, April 4, 2011
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but these things are just tools
if they don’t last will social media then be ‘over’?
Monday, April 4, 2011
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we’re seeing a fundamental shift in the way we communicate
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from a time when we saw our websites as a destination
‘build it and they will come’
Monday, April 4, 2011
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to a recognition that our customers are playing elsewhere
Monday, April 4, 2011
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if we want to talk to them we need to be where the conversation is
Monday, April 4, 2011
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we need to be useful
and we need to be wherever they want us to be
Monday, April 4, 2011
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what does this mean?
Monday, April 4, 2011
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anyone can have a voiceMonday, April 4, 2011
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individual experts can build up global influence without the mediation of publishers
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groups of people can quickly organize themselves: for, or against
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Source: eBay.com; Amazon.com
customer opinions about products & services are freely available
Monday, April 4, 2011
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so...
What are businesses doing about it?
they are joining in!
Monday, April 4, 2011
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Approximately four out of ten small businesses said they used social networking sites to communicate with customers and market their products
that’s over 30%
Monday, April 4, 2011
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What Social Networks are Small Businesses Using?
WordPress
Flickr
Tumblr
Blogger
Monday, April 4, 2011
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Small Business Owners Have Multiple Profiles on Major Networks
FacebookTwitter
31%
10%Monday, April 4, 2011
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Where is the Engagement?
50%47%
3%
Twitter Facebook Everything Else
Monday, April 4, 2011
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what does this mean?
Twitter is a more interactive medium. While small businesses may be less likely to have a twitter profile, the data shows that Twitter is where their community of customers are the most engaged.
Monday, April 4, 2011
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How often do small businesses post on social networks?
62%24%
14%
8+ posts 1-7 posts post less than once* per week
Monday, April 4, 2011
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let’s see a few examples
Monday, April 4, 2011
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Dr. Irena Vaksman, DDSMonday, April 4, 2011
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Forelinksters.comMonday, April 4, 2011
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The Creme Brulee Man
Monday, April 4, 2011
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6 tips to get you started
Monday, April 4, 2011
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who are they?
where are they online?
what are they doing?
what tools are they likely to use?
know your audience
Monday, April 4, 2011
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find out who’s saying what about you
set up Google alerts
twitter search
listen
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what is it you’re trying to achieve…
know your objectives
to listen and understand?
to engage in conversations?
to generate buzz?
to encourage participation?
Monday, April 4, 2011
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offer value
be authentic, transparent and helpful
link to those that disagree
disclose your position/interests
match your message to the environment -these are social spaces…
follow the rules of engagement
Monday, April 4, 2011
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a facebook fan page?
a blog?
ratings and reviews on your site?
twitter?
choose the right tools
an island in second life?
use what’s right for your audience and objectives, not the big new thing
Monday, April 4, 2011
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think outside normal boundaries
Monday, April 4, 2011
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hands up who…
knows what social media is now?
Monday, April 4, 2011
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Ok - now let’s get to the good stuff!
Monday, April 4, 2011
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any questions?
socialmediasolutionsllc.com
twitter.com/sms_connect
Monday, April 4, 2011