Social Media Introduction

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The Black Country Changed the World

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Slides from OutserveWeb introduction to social media.

Transcript of Social Media Introduction

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The Black Country Changed the World

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Better transport led to

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Improved communication & commerce

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1989

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Social Media

Revolution

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1998

2003

2004

2005

2006

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Create Your Report Card

Critically evaluate where they are now with social media? e.g. questions like:

What platforms are you using? (e.g. Twitter)

Do you understand the best platforms for you?

How much (£) business have you got?

Do you have a plan?

How well is social media working for you?

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Tweet

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Video

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Debate

What frustrates you about Social Media?

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Have a Plan!

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#Lego

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Lego Cusoo

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QuickTime™ and a decompressor

are needed to see this picture.

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QuickTime™ and aAVC Coding decompressor

are needed to see this picture.

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Social Media Plan

1.Executive overview

2.Define specific social media goals (measureable)

3.Research your audience (Who, Where etc)

4.Pick your platforms

5.Plan and execute delivery (Content Marketing)

6.Track metrics (adapt accordingly)

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Content Marketing Plan

1. What content does your audience want?

2. What content do you already have?

3. What content can you create?

4. What platforms should you use?

5. How often should you post?

6. When should you post?

Build into you Social Media Plan Calendar

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How often should I post?

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How often should I post?

EVERYDAY!

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Saturdays and Sundays?

Get

and

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Social Media Plan Calendar

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Social Media Plan Calendar

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Social Media Plan Calendar

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Engaging You Audience

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Duke of York – An Independent Cinema in Brighton

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Plenty of followers They've recognized that a lot of their clientele are young professionals using new technology, so they adapted their marketing to suit that demographic. Their Twitter account contains a good mix of interaction with followers, as well as links to film teasers, exclusive announcements and special offers. 

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What works for you and engages your audience

The need to evolve

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Let take a listen

://youtu.be/PIhvP7hNDRI?list=PLxFOpwTYMzE3Zjl-RNEe5TpTGd-RjCQFx

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httpPeddinghaus

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httpPeddinghaus

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Video1

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Getting consumers to promote your

product

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Video 2

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Become a club member

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Step 1: Understand Your Audience

Step 2: Define Your Goals — Micro & Macro

Step 3: Define Your Metrics — By Value & Volume

Step 4: Drive Your Tactical Choices Accordingly

Step 5: Become an expert on the platforms that matter to you

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#Hashtags

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#WestMidsHour

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#StaffordshireHour

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#WestMidsHour

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Report Card

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Close


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