Social Media Concierge Teams

Post on 22-Nov-2014

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description

Social media concierge teams became popular in 2012. It is the objective of the team to encourage your attendees to share what they are learning with their online networks and increase the number of active community members online. Some of your attendees may not be currently using social media for professional purposes and need someone to explain the benefits of doing so. Finding the right people for the job while keeping costs low can be challenging. We will discuss the best practices for social media teams at events.

Transcript of Social Media Concierge Teams

Social Media Concierge Teams

Elizabeth Glau, CMP Building Blocks Social Media

Social Strategy for Events

Promoting the event

Customer service for the event

Content marketing

at the event

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Designed Engagement

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Photo: Interactive Meeting Technology

Ambassadors Po

tent

ial A

tten

dees

Help

oth

er a

tten

dees

be

soci

al

Reco

gniti

on a

nd P

erks

• Identifying badge or ribbon

• Special seating (up front / with power)

• Tweetup or special reception

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Win/Win

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Photo: Interactive Meeting Technology

Play to Your Strengths

Training

Encouraging “Paparazzi”

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Structure

Designer

Manager

Team

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Choosing the Team

Local staffing / temp agencies

Ask to see personal online

profiles

Interview via Skype or Google+ hangout

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Professionalism

Training Your Team

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Photo: Interactive Meeting Technology

Preparing Attendees

Promote hashtag

Training videos

Help from speakers

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Questions / Feedback

Elizabeth Glau, CMP 614-286-4685 eglau@BasicSocialMediaTraining.com www.SocialMediaForPlanners.com

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For Further Information

• Sales: Steve Mackenzie – sales@etouches.com – 1-877-386-8248

• Marketing and PR: Dan Murdoch – marketing@etouches.com – 1-203-295-4484

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