Post on 10-May-2015
SOCIAL MEDIA MARKETING 101
MEANING OF SOCIAL MEDIA
Social media is an instruments of communication. A way to interact and engage, two way communication.
Successful social media marketing allows user to engage in social interaction for the co-relation of value.
Social media isn't about you is about THEM.
SOCIAL MEDIA EVOLUTION
Social Revolution Video
SOCIAL MEDIA CHALLENGES
Traffic Get Audience Get Approve Social Media Policy
TOP TEAR PLATFORMS
Facebook Linkedin Twitter Youtube
80-90% of the time is spent in those platforms.
SOCIAL MEDIA PLATFORM TARGETS
B2C- Facebook B2B- Linkedin Twitter is for both... Accelerator.
SOCIAL MEDIA HELPS US ACCOMPLISH:
Larger client customer student patient base Brand awareness Depend current relationships Position yourself as the expert-strategy Educate the market Mastermind group Create movement
PINTEREST VS. FACEBOOK
Pinterest: interest wrap (letting you know what they like)
Facebook- social wrap/ share things
1.Pinterest is retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in history. (via RJMetrics)
2. Etsy is the top site in terms of “source domains.” (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com (via RJMetrics)
3. Pinterest accounts for 3.6 percent of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61 percent of referral traffic. In July 2011, Pinterest accounted for just 0.17 percent of referral traffic, proving the site’s blockbuster growth. (via PR Daily)
4. Pinterest has 10.4 million registered users (and growing). (via AppData)
5. According to AppData and Facebook, 97 percent of Pinterest users are women.
6. American users of the social network spend an average of one hour and 17 minutes on the site, well ahead of Twitter (36 minutes), LinkedIn (17 minutes), and Google+ (six minutes). (via AllTwitter)
7. Top corporate Pinterest boards: Real Simple (34,517 followers), HGTV (17,824 followers), Nordstrom (9,886 followers), West Elm (11,547 followers), ModCloth (11,813 followers), Whole Foods (14,217 followers), Better Homes and Gardens (15,127 followers), Kate Spade (16,371 followers), Etsy (53,784 followers).
8. Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. (via Monetate)
9. According to comScore (via TechCrunch), the average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and seven hours on Facebook.
10. Daily Pinterest users have increased by more than 145 percent since the beginning of 2012. (via Mashable)
11. More than one-fifth of Facebook-connected users are on Pinterest daily (which represents more than 2,000,000 members). (via Mashable)
12. Top areas of the country for Pinterest users: East South Central (Mississippi, Alabama, Kentucky, Tennessee) and West North Central (Minnesota, Iowa, Missouri, Nebraska, South Dakota and North Dakota).
13. The biggest demographic for Pinterest: Women ages 25 to 34. (via Ignite)
14. Only 25 percent of Pinterest users have earned a bachelors or higher degree and the majority live off a household income of $25,000 to $75,000. (via Ignite)
15. In the U.K., the majority of Pinterest users are male (56 percent male vs. 44 percent female). (via Ragan.com)
16. Top interests on Pinterest in the U.S.: crafts, gifts, hobbies/leisure, interior design, fashion designers/collections. (via Ragan.com)
17. Top interests on Pinterest in the U.K.: venture capital, blogging resources, crafts, Web stats/analytics, SEO/marketing. (via Ragan.com)
Resource
849 million unique visitors in US and is expected to reach 1 billion by August.
The older generation is growing in this platform
Apps- is the biggest engagement you can create on your page.
Short Stack
Third party app for contests= Wildfire Landing page Trivia Facebook offers Videos Activities pictures Video+ picture contests testimonials
Ask questions Publish posts Re-post fan comments Comment when someone mentions your
brand (google alerts)Contests:Cannot be posted as wall postPromotion, sweepstakes, contests, solicit
content; let users vote for their favorite
Let users guide contentUse fans submitted photos and media Poll visitors Get Users to Help You Meet Engagement GoalsAnnounce your goal and timeframe to fans offer
rewards when life goal is metOffer “fans only” content or discounts EventsInvite users to brick and mortar events parties
to contests etc.Invite users to online events
MEETUP
Social media platform that niche people by interests.
Design to create business groups
SOCIAL MEDIA MINDMAP SOFTWARE
CONTENT CALENDAR
Sit and think marketing messages you will send.
Organize marketing messages
FACEBOOK VS. TWITTER
Facebook Twitter
Post Offers
Questions Community
Content
Respond
Share Content
Own Content
Likes
YOUTUBE
Commercials, trailers
TEXT MESSAGING & QR CODE
Capture Branding
WEBSITE
History Key people
BLOG
Video Podcast Articles
STATISTICS:
96% of the people click ‘like’ and don’t come back
CUSTOMER INTERACTION
What a facebook fan page does that a website don’t
Polls/contests= create engagement Have twitter and website app on FB Have a good About sentence Trivia- third party application
B2B MARKETING
Give your business a more professional, outward face
Connect with your potential customers Your buyers want to buy from a trusted
friend, not a facebook logo Content is (still) KING! Use the same tool as B2C to decide which
platforms are for you and how to use them
GOOGLE ALERTSMonitor Content of: Top customers Accounts Vendors Competitors Jobs Leads Reputation Customer Service
HOOTSUITE
Platform design to monitor social media websites and schedule posts.
Also used for analytics
TRANSMEDIA STORYTELLING
Technique of telling stories across multiple platforms
Each platform contributes a piece of the story
The user/ customer puts pictures together
FREQUENCY TO POST
Linkedin- 1 or 2 post a week Facebook- 2 to 3 times a week Twitter- you can repeat your info. Best times
to tweet 5pm-6pm Blogging- Once a week or Once every 2
weeks Youtube- no specifications
SOCIAL MEDIA STATISTICS 66% of online adults are connected to one or more
social media platforms 50% of social media users say they check in to their
favorite networks first thing in the morning More than twice as many digital news consumers
follow news recommendations from Facebook than from Twitter (consistent across computers, smartphones, or tablets)
Overall, 13% of digital news consumers follow news recommendations on both Facebook and Twitter
Resource
ONE DAY IN THE INTERNET (DIGITAL SPECTRUM) Enough information is consumed to fill 168 million DVDs 294 billion emails are sent 2 million blog posts are written (enough posts to fill TIME
magazine for 770 million years) 172 million people visit Facebook 40 million visit Twitter 22 million visit LinkedIn 20 million visit Google+ 17 million visit Pinterest 4.7 billion minutes are spent on Facebook532 million
statuses are updated 250 million photos are uploaded 22 million hours of tv and movies are watched on Netflix 864,000 hours of video are uploaded to YouTube More than 35 million apps are downloaded More iPhones are sold than people are born
Resource