SOCIAL MEDIA MARKETING 101

MEANING OF SOCIAL MEDIA

Social media is an instruments of communication. A way to interact and engage, two way communication.

Successful social media marketing allows user to engage in social interaction for the co-relation of value.

Social media isn't about you is about THEM.

SOCIAL MEDIA EVOLUTION

Social Revolution Video

SOCIAL MEDIA CHALLENGES

Traffic Get Audience Get Approve Social Media Policy

TOP TEAR PLATFORMS

Facebook Linkedin Twitter Youtube

80-90% of the time is spent in those platforms.

SOCIAL MEDIA PLATFORM TARGETS

B2C- Facebook B2B- Linkedin Twitter is for both... Accelerator.

SOCIAL MEDIA HELPS US ACCOMPLISH:

Larger client customer student patient base Brand awareness Depend current relationships Position yourself as the expert-strategy Educate the market Mastermind group Create movement

PINTEREST VS. FACEBOOK

Pinterest: interest wrap (letting you know what they like)

Facebook- social wrap/ share things

PINTEREST

1.Pinterest is retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in history. (via RJMetrics)

2. Etsy is the top site in terms of “source domains.” (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com (via RJMetrics)

3. Pinterest accounts for 3.6 percent of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61 percent of referral traffic. In July 2011, Pinterest accounted for just 0.17 percent of referral traffic, proving the site’s blockbuster growth. (via PR Daily)

4. Pinterest has 10.4 million registered users (and growing). (via AppData)

 5. According to AppData and Facebook, 97 percent of Pinterest users are women.

6. American users of the social network spend an average of one hour and 17 minutes on the site, well ahead of Twitter (36 minutes), LinkedIn (17 minutes), and Google+ (six minutes). (via AllTwitter)

7. Top corporate Pinterest boards: Real Simple (34,517 followers), HGTV (17,824 followers), Nordstrom (9,886 followers), West Elm (11,547 followers), ModCloth (11,813 followers), Whole Foods (14,217 followers), Better Homes and Gardens (15,127 followers), Kate Spade (16,371 followers), Etsy (53,784 followers).

8. Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. (via Monetate)

9. According to comScore (via TechCrunch), the average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and seven hours on Facebook.

10. Daily Pinterest users have increased by more than 145 percent since the beginning of 2012. (via Mashable)

11. More than one-fifth of Facebook-connected users are on Pinterest daily (which represents more than 2,000,000 members). (via Mashable)

12. Top areas of the country for Pinterest users: East South Central (Mississippi, Alabama, Kentucky, Tennessee) and West North Central (Minnesota, Iowa, Missouri, Nebraska, South Dakota and North Dakota).

13. The biggest demographic for Pinterest: Women ages 25 to 34. (via Ignite)

14. Only 25 percent of Pinterest users have earned a bachelors or higher degree and the majority live off a household income of $25,000 to $75,000. (via Ignite)

15. In the U.K., the majority of Pinterest users are male (56 percent male vs. 44 percent female). (via Ragan.com)

16. Top interests on Pinterest in the U.S.: crafts, gifts, hobbies/leisure, interior design, fashion designers/collections. (via Ragan.com)

 17. Top interests on Pinterest in the U.K.: venture capital, blogging resources, crafts, Web stats/analytics, SEO/marketing. (via Ragan.com)

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FACEBOOK

849 million unique visitors in US and is expected to reach 1 billion by August.

The older generation is growing in this platform

Apps- is the biggest engagement you can create on your page.

Short Stack

FACEBOOK

Third party app for contests= Wildfire Landing page Trivia Facebook offers Videos Activities pictures Video+ picture contests testimonials

FACEBOOK

Ask questions Publish posts Re-post fan comments Comment when someone mentions your

brand (google alerts)Contests:Cannot be posted as wall postPromotion, sweepstakes, contests, solicit

content; let users vote for their favorite

FACEBOOK

Let users guide contentUse fans submitted photos and media Poll visitors Get Users to Help You Meet Engagement GoalsAnnounce your goal and timeframe to fans offer

rewards when life goal is metOffer “fans only” content or discounts EventsInvite users to brick and mortar events parties

to contests etc.Invite users to online events

MEETUP

Social media platform that niche people by interests.

Design to create business groups

SOCIAL MEDIA MINDMAP SOFTWARE

CONTENT CALENDAR

Sit and think marketing messages you will send.

Organize marketing messages

FACEBOOK VS. TWITTER

Facebook Twitter

Post Offers

Questions Community

Content

Respond

Share Content

Own Content

Likes

YOUTUBE

Commercials, trailers

TEXT MESSAGING & QR CODE

Capture Branding

WEBSITE

History Key people

BLOG

Video Podcast Articles

STATISTICS:

96% of the people click ‘like’ and don’t come back

CUSTOMER INTERACTION

What a facebook fan page does that a website don’t

Polls/contests= create engagement Have twitter and website app on FB Have a good About sentence Trivia- third party application

B2B MARKETING

Give your business a more professional, outward face

Connect with your potential customers Your buyers want to buy from a trusted

friend, not a facebook logo Content is (still) KING! Use the same tool as B2C to decide which

platforms are for you and how to use them

GOOGLE ALERTSMonitor Content of: Top customers Accounts Vendors Competitors Jobs Leads Reputation Customer Service

HOOTSUITE

Platform design to monitor social media websites and schedule posts.

Also used for analytics

TRANSMEDIA STORYTELLING

Technique of telling stories across multiple platforms

Each platform contributes a piece of the story

The user/ customer puts pictures together

FREQUENCY TO POST

Linkedin- 1 or 2 post a week Facebook- 2 to 3 times a week Twitter- you can repeat your info. Best times

to tweet 5pm-6pm Blogging- Once a week or Once every 2

weeks Youtube- no specifications

SOCIAL MEDIA STATISTICS 66% of online adults are connected to one or more

social media platforms 50% of social media users say they check in to their

favorite networks first thing in the morning More than twice as many digital news consumers

follow news recommendations from Facebook than from Twitter (consistent across computers, smartphones, or tablets)

Overall, 13% of digital news consumers follow news recommendations on both Facebook and Twitter

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ONE DAY IN THE INTERNET (DIGITAL SPECTRUM) Enough information is consumed to fill 168 million DVDs 294 billion emails are sent 2 million blog posts are written (enough posts to fill TIME

magazine for 770 million years) 172 million people visit Facebook 40 million visit Twitter 22 million visit LinkedIn 20 million visit Google+ 17 million visit Pinterest 4.7 billion minutes are spent on Facebook532 million

statuses are updated 250 million photos are uploaded 22 million hours of tv and movies are watched on Netflix 864,000 hours of video are uploaded to YouTube More than 35 million apps are downloaded More iPhones are sold than people are born

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