Be more social media savvy
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Offices were once crammed full of people writing by hand and making telephone calls. Things were quite slow, maybe more considered…
Transcript of Be more social media savvy
Offices were once crammed full of people writing by hand and
making telephone calls. Things were quite slow, maybe more
considered…
Typewriters became commonplace and enabled a level of
formality and efficiency as we drove toward our need for speed.
And can you imagine the revelation when facsimile (fax) was
introduced!
And when email was first introduced in to the workplace… Well.
There would be a solitary special ‘email computer’ where a
designated person would log on periodically during the day, print
out the emails and hand them out. Imagine that!
Pope’s inauguration 2005 vs. 2013.
The average person reportedly unlocks their phone over 110
times a day…
So attached to these devices that in the UK approximately 20% of
road traffic accidents are mobile phone related…
We live in a world of socially awkward dilemmas. …
And separation loss can be hashtag #traumatic…
Apparently, $178 billion in employee productivity is lost in the U.S.
annually due to internet misuse…
71% of marketers believe more has changed in the last 3 years
compared to the last 50 years. But have they..?
With an average 5 second attention span, we flick through an
incredible amount of information overwhelmed by choice, not
looking beneath the surface.
Keeping it real is important…
And so is keeping it relevant.
Facts and figures alone don’t win over hearts and minds.
Its not about blasting out messages in to the ether hoping people
will respond anymore….
Its about talking about the issues, in your own words, showing
your passion and belief and helping to shift mindsets.
And knowing you can contribute in multiple ways. Sharing content,
ghost writing, showing thought leadership…
Follow this simple formula…
And remind people you exist and what you stand for.
And ask why! We have a lot to learn from children. Why do you
come to work? Why are we doing what we’re doing?
Ignorance is not bliss.
Don’t rely on being spoon fed information from the brand you work
for. It won’t come across as genuine - people will see through it.
Keep up to date,
redefine strategies,
try new things, don’t
stay behind.
Click the text above for a cool short film about the importance of
social media…
Be more social…
uk.linkedin.com/in/alexanderwebb
@xanderjwebb
