How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sell More!
Social Media To Get More Business Dcwebwomen
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Transcript of Social Media To Get More Business Dcwebwomen
- 1. Twitter/Flickr Use #dcww Thanks for coming
2. Social Media to Get More Business Shashi Bellamkonda Social Media Swami Network Solutions 3. Social Media - Opportunity to excel and level playing field Photo Credit:http://flickr.com/photos/vividbreeze/480057824/ Stand out from the crowd 4. Its not going away, its becoming more prominent
- Social Networking has been the global consumer phenomenon of 2008. 1
- Two-thirds of the worlds Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. 1
- Facebook added its 200 millionth user on April 8, 2009. If Facebook were a country, it would be the fifth-largest in the world after China, India, the US and Indonesia. 2
- From January to March 2009, people ages 26 to 44 made up the fastest-growing segment of the US Facebook population2
- 1 http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
- 2http:// www.emarketer.com/Article.aspx?R =1007034
5. Shoppers are everywhere 6. Twitter has made Dell $1 million in revenue
- http://venturebeat.com/2008/12/15/twitter-has-made-dell-1-million-in-revenue/
7. If chips can have their own page so can you! 8. Hurry ! Others have the same idea 9. 4 Point Social Media Strategy
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- Your Personal Brand
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- Connecting with Customers
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- Community Outreach
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- Get new business
10. Become and Expert
- You have to learn the tools
- Spend your own time
- Find other enthusiasts/partners in crime
- Invest time in attending offline events
11. Network Solutions Swamis - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/ 12. Tactics http://www.flickr.com/photos/stevebaty/3169570435/ 13. Listen :Google Alerts 14. Listen : Monitor Blog comments 15. Listen : Consider a Service like Radian 6 16. Other Listening Tools 17. Participate : Linkedin
- Visibility
- Connections
- Search Results
- Advice
- A new job?
- Business Dev
18. Participate : Facebook 19. Whoa ! Hold on Facebook is personal? 20. Participate : Twitter
- Reply to all the people who @ you
- Retweet or tweet interesting links
- People like conversation
- 3 tweets a day keeps the doctor away
21. Participating with Comments and conversations
- Earn Credibility as an expert by helping others
- Commenting is a way of conversation
- Traffic from your comment to your blog
- The Huffington Post Allows Top Commenters To Become Bloggers
22. Contributing to the Conversation : Blogs
- Write from the heart
- Your sent email folder already has blog post in the making
- Once a week is a good start
- Link Out liberally
- Turn on the comments
- Respond to commenter
23. Contribution : Building your own communities
- Blog and community plug-ins
- Social bookmarking
24. Contribution : Videos
- Easy to use tools
- No expertise necessary
- Hosting videos
25. Contribution: Podcasts and Radio Shows
- Podcasts may only be a phone call away
Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/ 26. Contributing : Flickr
- More views than any of my Blog(s)
27. Providing Education / Resources 28. Small Business Success Index: GrowSmartBusiness.com 29. A few cool things like widgets http://flickr.com/photos/geoliv/3038217361/in/set-72157609295681854/ 30. Built online relationships offline 31. Results http://www.flickr.com/photos/visbeek/2524382851/ 32. You may even be elected president Flickr photo jmtimages http://www.flickr.com/photos/jmtimages/3212490983/ 33. Google Juice
- Google results are from Social Media Profiles
- From 250 to 35,000
34. Online Positive Reputation Grows
- Network Solutions won the Society of New Media Communications and Research Award for Corporate Online Reputation Management
35. Earned Media 36. More Success
- Referrals for your business
- Web Site /Blog Traffic
- Comments/Conversation
- Links
- Your own community
37. Connections: Reinforcing offline connections 38. Your Social Media Plan
- Setup Alerts
- Join and setup profiles in 3 social networks
- 15-20minutes a day tracing the alerts and responding
- Choose 3 blogs on your field to read and comment
- Converse, dont sell
- Answer questions and become an expert in your niche on LinkedIn
- 2 hours a week - Learn and write about the products you promote
- Measure your efforts
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- How many times were you mentioned
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- How many people read your posts
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- Inbounds links
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- Are your customers evangelizing
- Attend one local event a month
- Ask for help from the community if you need it
39. Questions ?
- Shashi Bellamkonda[email_address]
- Small Business Success Index
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- http://GrowSmartBusiness.com
- Network Solutions Blog :http://blog.networksolutions.com
- Web Community Network :http://www.LinkTogether.com
- Small Business Network :http://www.MySolutionSpot.com
- Personal Blogs:
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- Technology & Social Media:http://www.shashi.name
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- Digital Thoughts:http://readythoughts.blogspot.com
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- Restaurant Reviews:http://www.carryoncurry.com
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