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Transcript of Social Listening Strategy - Sysomos | Social Media ... Listening Strategy How listening to social...

  • Social Listening StrategyHow listening to social media conversations can

    inform your business strategy and more

    Kathleen FettersHead of Digital Intelligence & Analytics

    September 26, 2017

  • What are we going to cover?

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    • The fundamentals of a social listening program

    • Listening insights that have meaningful impact on the business

    • Reporting on what is of value!

  • Listening starts in-house

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  • Who is talking about First Republic Bank, what are they saying and what is the impact?

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    What are we listening for?• First Republic• Gradifi• Competitors• Products• Finance industry• Adjunct events / news• Masquerading / brand infringement• Reputational risk• Research / vetting• Security - physical, corporate, cyber • Anything that impacts the business

  • Social media is like a box of chocolates.....

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  • “There is gold in them thar social media hills!”

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  • Just when you think it is safe.....

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  • Social media listening is not for the faint of heart!

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  • Building a strong social listening program relies heavily on building a strong internal network

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  • Reporting “faster than a speeding bullet”

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  • Tips for effective listening

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    • Know what the goals and objectives of your business are

    • Be flexible

    • Little things sometimes are THE BIG things

    • Be flexible

    • Establish partnerships outside of your functional group

    • Be flexible

    • Report on what matters – know your audience

    • Be flexible

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  • Have questions? Let me open up my “Lessons Learned Files”

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  • For more information contact:Kathleen FettersHead of Digital Intelligence and [email protected] (415) [email protected]

  • It’s a privilege to serve you.

  • Appendix

  • IMAGE SOURCE INDEX

    Slide 2 Teacher - https://s-media-cache-ak0.pinimg.com/564x/3b/f0/5f/3bf05f1a9ba7fded75490916b2bb3d8a.jpg

    Slide 3 Listening -https://www.linkedin.com/mpr/mpr/shrinknp_400_400/AAEAAQAAAAAAAAXjAAAAJDI1ODExMWZjLTAwNjQtNDAxOC1iN2VkLTkwYTY3MzFmZmIzOQ.jpg

    Slide 4 Snoopy - https://www.pinterest.com/pin/522347256758962534/

    Slide 5 Forrest Gump - http://www.zerohedge.com/sites/default/files/images/user5464/imageroot/2014/12/Gump%20Chocolates%20-%20Clean.jpg

    Slide 6 Miner - http://raregoldnuggets.com/blog/?p=3648

    Slide 7 Jaws - http://www.parature.com/custserv-bigger-boat/

    Slide 8 – Scream - http://angelsandapes.com/scream-queens/

    Slide 9 Tom & Jerry - http://www.cartoonbucket.com/cartoon/cartoons/page/1919/

    Slide 10 Superman- https://timpanogos.wordpress.com/2013/07/20/typewriter-of-the-moment-supermans-1950s-television//

    Slide 11 Bugs Bunny - https://storybird.com/blog/2015/7/what-bugs-bunny-can-teach-us-about-characters/

    Slide 12 My quote - http://www.cio.com/article/2825992/cmo-role/it-s-risky-business-when-cmos-tackle-tech-alone.html

    Slide 13 File cabinet - http://rutheh.com/tag/file-cabinets/

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