(“Exit”)

(“Ringtones”)

(“#MDskillsfest ”)

(“WIFI”)(“ILoveMCR ”)(“internet ”)

#MDskills

DIGITAL SKILLSFESTIVAL 2015

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Morning Agenda

10:00 Ian Stewart, Mayor of Salford Welcome

10:15 Tony Foggett Setting the scene

10:50 Code Club Update

11:00 Coffee break

11:20 Don’t Redesign the Web, Redesign the World - Tom Cheesewright

12:00 T1 Conflict in the Curriculum

T2 Developing the Ecosystem

12:45 - 13:40 Lunch break

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Afternoon Agenda

13:40 Devo Manc and Global Success

14:30 Coffee break

14:50 T1 Are we equal yet? T2 What’s new?

15:40 Delivering the exceptional student experience of the future

16:20 Closing remarks

Tony Foggett@tonyfoggett

(“Business”) + (“Digital”) + (“Manchester”)

TalentDevelopment

+ Market Intelligence

+Business Growth &

Support

#MDskillsfest

DIGITAL SKILLSFESTIVAL 2015

#MDskillsfest

Where are they coming from?

Manchester Metropolitan University 275University of Salford 212Eccles Sixth Form 144Oldham College 62University of Manchester 59Trafford College 45Liverpool John Moores University 44University of Central Lancashire 33University of Bolton 22Edge Hill University 22Chorlton High School 20Other 17Open University 13Priestly College 12Manchester College 10Manchester Business School 6Loreto college 5Staffordshire University 4Shillington College 4

#MDskillsfest

#MDskillsfest

1400 Conference

places

214 peopleTrained in 6 months

1500 + Social and

networkingTickets

1526 CPD hrs

9800CPD hrs

The last 12 months in numbers

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(“2015”)

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What kind of businesses are we talking about?

#MDskills

Web Design

Content Marketing and

Strategy

Mobile

User Experience and Usability

Strategy and Planning

Social Media & Online PR

Search Marketing

Web Analytics

Conversion Rate Optimisation

Online Advertising

Customer Experience

Other

Digital Activities

“Digital and Creative Sector”

(“Digital is not a sector”)+(“It’s an enabler”)+

Participation

InformationCommunication

Transaction

Integration

Revolution

Time

£££Investment

The curve of digital evolution

#MDskills

Web Design

Content Marketing and

Strategy

Mobile

User Experience and Usability

Strategy and Planning

Social Media & Online PR

Search Marketing

Web Analytics

Conversion Rate Optimisation

Online Advertising

Customer Experience

Other

Digital Activities

#MDskillsfest

Number of employees

Less than 5

5 - 10

11 - 25

26 - 50

51 - 100

More than 100

#MDskills

Workforce split - Role

12.0

5.9

3.4

12.5

16.0

11.5

11.3

10.7

9.6

5.1

7.1

0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0

Management

Admin & Finance

HR & Training

Creative

Development

Project Management

Client Service / Liaison

Sales & Marketing

Strategy

User Experience

IT & Infrastructure

#MDskills

Mostly men

Male65%

Female35%

#MDskills

Growing up but still young

18 - 2419%

25 - 3028%

31 - 4027%

41 - 5014%

Over 5012%

#MDskills

Experiencing growing pains

Yes, 80.0%

No, 20.0%

#MDskills

Additional roles recruited

Less than 5

5 - 10

11 - 25

26 - 50

51 - 100

More than 100

#MDskills

Experiencing above average wage inflation

Creative

Development

Project Management

Client Service / Liaison

Sales & Marketing

Strategy

User Experience

IT & Infrastructure

Less than 10% 20% 40% 60% 80% More than 80%

#MDskills

Skill Sets Expected to Grow in Importance

52%

41%

36%

25%

30%

32%

30%

27%

25%

11%

30%

Developers

Designers

Project Managers

Social Media

Digital Marketing Professional

SEO / Analytics

Mobile

Business Development

Account Management

PR

Sales

0% 10% 20% 30% 40% 50% 60%

#MDskills

3 most difficult roles to fill

Developer

Sales / Business

Development

Designer

#MDskills

Drupal

Magento

Ruby on Rails

PHPPython

Java Script

SQL

C++

(“What’s next?”)+(“Some observations”)+

(“Northern Manufacturing returns”)

(“Home grown becomes viable”)

(“Outsourcing becoming credible”)

(“Creativity rethink”)

(“Mobile causes”)

Creative UX Front End

Creative

UX Front End

(“What’s next?”)+(“2015 for MD”)+

(“Thank you”)+(“Goodbye”)+