Bringing the Future to Life

Trevor Haldenby, CEO + Futurist

The Mission Business Inc. @trevver @themissionbiz

INSTITUTIONALSTARTUP

STRATEGIC INNOVATION

DIGITAL STORYTELLING

What does “The Future” mean to You?

“It is our future in which we will find

our greatness.”

-Pierre Trudeau

“The future is a fever, where it’s hot…

but I’m always cold.”

-Kidstreet

“The future is already here, it’s just not very evenly distributed.”

-William Gibson

A Brief History of the Future

Photo by Robert Olsen(CC BY-NC-ND 2.0)

Fractal by Romero Schmidtke(CC BY-NC-ND 3.0)

Trends

Drivers of Change

Social Technological Economic Environmental Political

The Future is a Story

We’ve always used new media and technologiesto tell new kinds of stories.

by Ray Kurzweil, Attribution 1.0 Generic (CC BY 1.0)

Public Domain: NHGRI: www.genome.gov/sequencingcosts

Public Domain: Department of Defense Trinity nuclear test, July 1945

Public Domain: Department of Defense Gravitational Experiment, August 1967

NASA Ames Research Center

20131986

Jessica’s five-year-old daughter Chan is in the other room, screaming in broken Mandarin at the Paint-Like-Me app on her tablet as it struggles to customize thousands of open-content art history lessons into one just right for her. NuLook picks up on the tantrum, briefly confused by the presence of another language, and instantly switches the interface on Jessica’s phone into a swirl of Chinese characters. Jessica sighs. These new tools of design may be inclusive, but they can be frustrating as hell when your kid is a different kind of artistic genius (in a different language) every three months. And this is only the beginning. In an era of open- source education, Chan’s curricula and diploma are as likely to be influenced by her family members, future global competitors, and Global Happiness Index score as by grades on her final exams...

Written ScenariosWhat might happen in the future?

Photo by pauliki (CC BY-NC-ND 3.0)

"This is not science fiction, it's science eventuality."

- Steven Spielberg Jurassic Park Production Notes

Courtesy of NakedCosmonaut, CalTech.

Elements of a Design Mindset

Trends in Storytelling and Engagement

Spreadability

Continuity

Extractability

Worldbuilding

Seriality

Subjectivity

Performance

Core Concepts of Transmedia from Henry Jenkins

Drillability

Multiplicity

Immersion

1. Build a story world, not an isolated narrative.2. Spread your story across media people love.3. Engage audiences as curators and co-creators.

Best Practices for Engagement from Hollywood

Tell a story about the future that exists throughout the everyday life of your audience / stakeholders.

Tell a story about the future that isdeeply relevant, and widely integrated.

Design your story about the future with your stakeholders, not for them!

1.

2.

3.

Adapting these Best Practices for Telling Stories about the Future(s)

… and focus on the EXPERIENCE!

By Nathan Shedroff, CCA MBA ProgramLicensed under Creative Commons

CONTROL.TAKING CARE OF YOUFROM THE INSIDE OUT.

LIFECHOICE

CHANCECHANCE

SHOULD BE ABOUT

Meet the ByoLogyc Team

ByoLogyc CEO

Join the ranks of ByoLogyc, and play a part in a brighter tomorrow.

Photos by Trevor Haldenby

Photos by Trevor Haldenby

Photos by Trevor Haldenby

Say hello to the BRX Virus.

ADVENTURE Ticket (Citizen)

POWER Ticket (SCD Agent)

ACTION Ticket (EXE Protestor)

PRIVILEGE Ticket (Board Member)

ByoLogyc StaffSTORY ParticipantsEXE Anarchists

at

Explore the ByoLogyc: Shadowfall Interactive Infographic: www.byologyc.com/shadowfall

“The Mission Business gave us a view not only into what we want from our new technologies, but why we want it.

Nouveau vu is that feeling you get when your brain meets the future.”

Brian David Johnson, Intel Futurist reviewing TMB’s Shadowfall for Computer Magazine

THE TIME MACHINE

Elements of a Design Mindset

Bringing the Future to Life

Trevor Haldenby, CEO + Futurist

The Mission Business Inc. @trevver @themissionbiz