Post on 13-May-2015
description
SEO BasicsVirginia SEO
Week 1
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Introduction• Small Business in a suburb of Richmond Virginia• Local SEO Important• Branching out to other counties• Redesigned website to capitalize on other locations• Business owner wants to be familiar and comfortable with SEO• Wants to use and understand analytics
A 50,000 ft view of SEO
Following videos will break down SEO into detail and show application of SEO
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SEO BasicsGraphic by Searchenginewatch
Links, SEM, Social are top layer
Content is a middle layer
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SEO Basics - Illustrated
Which cake would you rather eat?
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Content Is King• Content is the most important metric when discussing
SEO in 2014• Without content Google will not value your site• Layout, title tags• Word count• Keyword and keyword placement• Images and image optimization
• With recent algorithm changes, content is even more valuable• You can rank without content generation, but it is hard
to advance• Link Building without content generation is difficult
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Speedy Sites
• Speed is important to crawlers• Also important to user experience• KISSmetrics states that after 4
second users leave site
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I Am Authoritative• Is my website an authority?• Does it have good quality content?• Do other websites want to like to my website?• Do people share my website?• Do people reference my website?• All of these funnel into your domain, and your domain
gets an authority ranking• The higher your authority, the better your website will
do
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So What Is UX Anyways?• UX is User Experience• When a user reaches
your site, do they know what to do?• Where do they go next?• Are your products,
services, or information clearly displayed?• All of the content points
if done well lead to good UX
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Enter Black Hat• Black Hat SEO is a spam tactic to trick Google• Google does not like to be tricked• If Google catches you, they will penalize your site
• Link stuffing• Keyword stuffing• Redirects and doorway pages• Invisible text (stipulations)
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Converting Traffic• Conversions are the end goal of every single website
• Sales• Followers• Readers• Subscribers• Customers• Friends• Partners
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Social Media• Social media is more and more important to SEO• Google looks at social media indicators to judge rank,
relevancy, and popularity• Due to the “real time” nature of social media, Google
will rank social media differently
• Create and complete profiles• Links between profiles• Links to Website• All show Google your authority and flowA website without social will not rank as well as a website with social
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Meta Data• Meta data is important• It used to be used to rank for keywords. It still is, but
in a different way• Meta Titles• Meta Descriptions• Social• Authorship• Publisher
This all goes back to content and user experience
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Conclusion• SEO is not a set of instructions to do to your website• SEO is a way to look at your website and include
business model and strategies• SEO DOES include a set of instructions for your
website• SEO is not set it and forget it• SEO is necessary if you run a business, plain and
simple
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Contact InfoVirginia SEO8400 Middle LoopRichmond, VA 23235
(888) 870-3181
service@virginiaseo.orghttps://www.virginiaseo.org
References• http://
searchenginewatch.com/article/2259693/SEO-Basics-8-Essentials-When-Optimizing-Your-Site
• http://blog.kissmetrics.com/loading-time/• http://
xmediasolution.com/blog/wp-content/uploads/2013/08/ux-0001.jpg
• http://www.hot-malaysia.com/wp-content/uploads/2014/02/black-hat-SEO.jpg
• http://seoultima.com/wp-content/uploads/conversion-rate-optimization-process.jpg
• http://vanimg.s3.amazonaws.com/1013-icons-38.jpg