Comprehensive electronicdiabetes diary

Diabetes

Normal

30 ----- 25 ----- 20 ----- 15 ----- 10-- 8 ----4 -----| | | | | | | | | | | | | | | | | | | | | | | | |0 6 12 18

24

Diabetes type 1

Diabetes type 2?

?

? ?

?

?

?

?

Glucose

Insulin

Carbs

Exercise

Annotation

Analysis

Pen & Paper M M M M M

Excel, Apps M M M M M A

Diab. devices A M M M M A

Sensotrend A A A A M A

Competition

Electronic Diabetes Diary

• ”25 years old idea” – finally feasible?

Product

We use datafrom various sources,build adapters where

necessary

PSHP

Private and public healthcare

organizations pay a license fee

€

We visualize the data for diabetics and their health care professionals

€

Revenue Model

Small monthly fee from end users

License fee per user from healthcare organizations

Costs of Diabetes Treatment

No compl.

Complications

http://www.diabetes.fi/diabetestietoa/yleista_diabeteksesta/tilastotietoa/diabetesbarometri

Benefits for Organizations

• Track consumption of supplies• Patient segments, personalized care• Legislation demands

Team

Mikael RinnetmäkiType 1 diabetic for 14 yearsSoftware professional for 15 yearsExperience in startup environment

Timo KoukkariType 1 diabetic for 4 yearsSoftware professional for 15 yearsMilitary software, visualisation

Assi RinnetmäkiHealthcare PR and marketing for 6 yearsIn Protomo startup coaching

Markets

Finland290 000 diagnosed diabetics (+ 200 000)Healthcare cost € 2.5 B (15 % of total)Taltioni ecosystem

Globally371 M diabeticsCost $ 471 B expenditure (11 % of total)Healthcare Information Exchanges

Financials

2014 2015 2016 2017

100 6000

33000

100000

0 0

User onlyOrganization

Seed Vigo Series A

Personnel 3 8 20 60

Organizations 0 2 8 30

Revenue (u) 0 42 K € 0.60 M € 1.41 M €

Revenue (o) 0 25 K € 0.42 M € 3.90 M €

Revenue 0 67 K € 1.02 M € 5.31 M €

Investment Opportunity

Looking for 0.5 M €, for a 15 % share, to– finalize product, start user trials– integrate more glucose meters, insulin pumps– make the first deals in Finland– prepare for next round in H1 2015, for

medical device certification and international growth

Also for advice, connections, and experience

Startups in medtech, financial expertise

http://sensotrend.com

…making sense of diabetes trends

Fitness

PersonalizedMedicine

Quantified Self MyData

Diabetes HealthcarePatientEmpowerment

InformationVisualization

Motivation vs. FacilitationM

otiva

tion

Ability

High

Low

Hard to do Easy to do

Rock Health Startup ElementsBJ Fogg: Habit Design

http://youtu.be/YQjLOyguXSQ

Competitive Advantage

Knowledge of both diabetes and IT

First mover advantageLegislation changingMedical device certificationTaltioni ecosystem

Citizens in control of their dataConsumers more and more aware

Costs of Diabetes in Finland

CHC, in-patient23%

CHC, out-patient10%

Special care, in-pa-tient23%

Special care, out-patient

10%

Medication29%

Supplies5%

Diabetesbarometri: http://www.diabetes.fi/diabetestietoa/yleista_diabeteksesta/tilastotietoa/diabetesbarometri