Sensotrend Pitch for FiBAN & Slush Pitching Competition
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Transcript of Sensotrend Pitch for FiBAN & Slush Pitching Competition
Comprehensive electronicdiabetes diary
Diabetes
Normal
30 ----- 25 ----- 20 ----- 15 ----- 10-- 8 ----4 -----| | | | | | | | | | | | | | | | | | | | | | | | |0 6 12 18
24
Diabetes type 1
Diabetes type 2?
?
? ?
?
?
?
?
Glucose
Insulin
Carbs
Exercise
Annotation
Analysis
Pen & Paper M M M M M
Excel, Apps M M M M M A
Diab. devices A M M M M A
Sensotrend A A A A M A
Competition
Electronic Diabetes Diary
• ”25 years old idea” – finally feasible?
Product
We use datafrom various sources,build adapters where
necessary
PSHP
Private and public healthcare
organizations pay a license fee
€
We visualize the data for diabetics and their health care professionals
€
Revenue Model
Small monthly fee from end users
License fee per user from healthcare organizations
Costs of Diabetes Treatment
No compl.
Complications
http://www.diabetes.fi/diabetestietoa/yleista_diabeteksesta/tilastotietoa/diabetesbarometri
Benefits for Organizations
• Track consumption of supplies• Patient segments, personalized care• Legislation demands
Team
Mikael RinnetmäkiType 1 diabetic for 14 yearsSoftware professional for 15 yearsExperience in startup environment
Timo KoukkariType 1 diabetic for 4 yearsSoftware professional for 15 yearsMilitary software, visualisation
Assi RinnetmäkiHealthcare PR and marketing for 6 yearsIn Protomo startup coaching
Markets
Finland290 000 diagnosed diabetics (+ 200 000)Healthcare cost € 2.5 B (15 % of total)Taltioni ecosystem
Globally371 M diabeticsCost $ 471 B expenditure (11 % of total)Healthcare Information Exchanges
Financials
2014 2015 2016 2017
100 6000
33000
100000
0 0
User onlyOrganization
Seed Vigo Series A
Personnel 3 8 20 60
Organizations 0 2 8 30
Revenue (u) 0 42 K € 0.60 M € 1.41 M €
Revenue (o) 0 25 K € 0.42 M € 3.90 M €
Revenue 0 67 K € 1.02 M € 5.31 M €
Investment Opportunity
Looking for 0.5 M €, for a 15 % share, to– finalize product, start user trials– integrate more glucose meters, insulin pumps– make the first deals in Finland– prepare for next round in H1 2015, for
medical device certification and international growth
Also for advice, connections, and experience
Startups in medtech, financial expertise
http://sensotrend.com
…making sense of diabetes trends
Fitness
PersonalizedMedicine
Quantified Self MyData
Diabetes HealthcarePatientEmpowerment
InformationVisualization
Motivation vs. FacilitationM
otiva
tion
Ability
High
Low
Hard to do Easy to do
Rock Health Startup ElementsBJ Fogg: Habit Design
http://youtu.be/YQjLOyguXSQ
Competitive Advantage
Knowledge of both diabetes and IT
First mover advantageLegislation changingMedical device certificationTaltioni ecosystem
Citizens in control of their dataConsumers more and more aware
Costs of Diabetes in Finland
CHC, in-patient23%
CHC, out-patient10%
Special care, in-pa-tient23%
Special care, out-patient
10%
Medication29%
Supplies5%
Diabetesbarometri: http://www.diabetes.fi/diabetestietoa/yleista_diabeteksesta/tilastotietoa/diabetesbarometri