Transcript of Sample Tourism Brochure
- 1. Cover WELCOME TO LITTLETON [Town Council logo] A Little
Place with Lots to Offer! [The image on the cover would be a
grid-style layout featuring images of some of the key attractions
in Littleton. The images would illustrate people of different
ethnicities, ages and interest groups
(sporty/adventurous/shoppers/people who like the great outdoors,
relaxation etc.,) and appeal to singles, couples, senior citizens,
young people and families. These could include: A dynamic image of
a family or two children enjoying a ride at Waterland; a happy
couple or two friends walking through the shopping centre with
shopping bags; a family enjoying a walk in the countryside (the
family would include the various generations, i.e. children,
parents and grandparents); a beautiful coastal scene and/or shot of
the Victorian sea-front; a couple having a romantic dinner; friends
enjoying a coffee and chat outside a caf; hot air balloon soaring
in the sky; a lone player or group of people playing golf at the
golf club; image of the Creative Arts Festival] [On the left-hand
side is a list hinting at some of the key attractions in the town.
A box to the bottom right of the cover advertises the special
promotion.] 100 OFF LOCAL ATTRACTIONS & RESTAURANTS! SEE INSIDE
FOR MORE... Beautiful scenic walks and coastal views Shopping
Exquisite local cafes and restaurants www.visitlittleton.co.uk [the
Littleton website address will appear at the bottom of all
pages]
- 2. Family dining hub Fun and mayhem at the waterpark 18-hole
public golf course Inside double page spread. [The present file
contains a few examples of the types of image that could be
included. They are not necessarily the exact images I would use,
but they have been inserted to give an idea of the feel of the
brochure] Top of page: WELCOME TO LITTLETON [Town Council logo on
far right] A Little Place with Lots to Offer! Something for
Everyone! Whether its a day out, weekend get-away or short break,
youll never be lost for things to do in Littleton. From leisurely
strolls along the unspoilt Victorian seafront to zooming down the
water slide at Waterland, theres something to keep everyone happy.
Since its heyday as an elegant 19th century seaside resort, the
town is now a thriving destination for leisure, arts, dining and
shopping, with the added bonus of breath-taking sea views and
magnificent countryside right on the doorstep. Go on - Indulge
Yourself! www.visitlittleton.co.uk [the Littleton website address
will appear at the bottom of all pages]
- 3. If its shopping youre looking for then youll love The
Fountains! Opened in the summer of 2014, this modern shopping
centre offers over 50 brand-name stores and boutiques, where you
can treat yourself to a myriad of fashion, beauty and homeware
products all under one roof. Fancy a break? Then why not refuel and
unwind at one of the wide variety of local eateries, bars or cafes?
Just a short walk from the town square, theres also the Five Ways
family dining hub, where you can savour mouth-watering seafood and
a host of home-cooked delights, or help yourself at one of the
delicious buffet restaurants. [Image of a family dining out]
www.thefountains.co.uk www.fiveways.co.uk Dive into the Waterland
Experience! Whether its quenching your thirst for adventure on the
adrenaline pumping water rides or getting gently swept away in the
wave pool, theres never a dull moment at Waterland. And, with
oodles of interactive water features and a splash pool for younger
children, endless thrills and spills are guaranteed for all the
family! www.waterland.co.uk Get Away from it All If nature is your
calling, then why not head off on a scenic coastal walk or take to
the cross- country routes, where you will discover delightful rural
beauty spots and villages? For the sporty at heart, theres also the
Littleton Golf Club. Set in 120 acres of magnificent parkland, this
18-hole course is the perfect place to play, relax and leave your
weekday cares behind. www.visitlittleton.co.uk [the Littleton
website address will appear at the bottom of all pages]
- 4. www.littletongolfclub.co.uk Culture Around Every Corner From
grandiose Victorian architecture to the medley of art and craft
studios, cultural experiences are around every corner in Littleton.
Join us in the summer, when the town square and promenade come to
life with free, live performances and entertainment. In July,
theres also the not-to-be-missed Creative Arts Festival, where you
can discover the work of our vibrant community of local artists and
craftsman. Looking for something educational? Why not go on a
guided walk and immerse yourself in the sights and history of
Littleton, or get close-up to the animals at the petting zoo?
Special Promotion! Call into the Littleton Tourism Office and
receive a coupon book worth 100 off local attractions, restaurants
and entertainment! Littleton Tourism Office, [Address Tel. E-mail,]
For the more daring, theres an exhilarating hot air balloon ride,
where you can get a birds eye view of the beautiful south-west
coast and countryside. And, in the evening, theres more eye candy
in store when the sky is lit up by spectacular firework displays.
www.visitlittleton.co.uk [the Littleton website address will appear
at the bottom of all pages]
- 5. Back page [The back page will feature an almost full page
map of the town, marking the names of the key locations and venues
participating in the special promotion. It will also mark the
tourist information centre and other important facilities, such as
WCs, etc.] A bottom margin will include the Littleton town/council
logo and the address and contact details for the Littleton Tourist
Office, introduced by the following phrase:] To find out more about
places to stay, events and attractions, including information about
the Creative Arts Festival and other leisure activities, visit the
website or pop into the Littleton Tourism Office: [address] Dear
Sarah, You have clearly put a lot of thought into the brochure
writing assignment, with great results. a. I love your slogan, A
Little Place with Lots to Offer! Its catchy and would grab a
readers attention. b. As well as concentrating on the text, you
have obviously taken the time to think about how the brochure could
look visually. Your proposed photographs are just the type for a
travel brochure and compliment the text. You have realised the
importance of short paragraphs and sentences which helps
readability (Id just suggest breaking down the block paragraph on
the third page). The use of bold text and clear sub-headings also
add to the readability aspect and draw your readers eye to all the
important points. You have focused on making sure theres lots of
you copy which involves your reader. The towns attractions have
been highlighted effectively, from ...the Five Ways family dining
hub, where you can savour mouth-watering seafood and a host of
home-cooked delights to Waterland, with oodles of interactive water
features and a splash pool for younger children
www.visitlittleton.co.uk [the Littleton website address will appear
at the bottom of all pages]
- 6. All the key aspects of the brief have been successfully
covered including promoting the 100 coupon booklet. Well done for
mentioning it on the front page; it acts as an initial draw and
covering it again towards the end of the brochure means its useful
in prompting the reader. The primary objective of the brochure was
to attract people for weekend and short breaks, with a secondary
aim of encouraging day-trippers. You have made a great job of
achieving both objectives. Overall, this is an excellent brochure
writing assignment, finishing aptly with a map and details of the
tourist office. Kind Regards, www.visitlittleton.co.uk [the
Littleton website address will appear at the bottom of all
pages]
- 7. All the key aspects of the brief have been successfully
covered including promoting the 100 coupon booklet. Well done for
mentioning it on the front page; it acts as an initial draw and
covering it again towards the end of the brochure means its useful
in prompting the reader. The primary objective of the brochure was
to attract people for weekend and short breaks, with a secondary
aim of encouraging day-trippers. You have made a great job of
achieving both objectives. Overall, this is an excellent brochure
writing assignment, finishing aptly with a map and details of the
tourist office. Kind Regards, www.visitlittleton.co.uk [the
Littleton website address will appear at the bottom of all
pages]