1. 1. Cover WELCOME TO LITTLETON [Town Council logo] A Little Place with Lots to Offer! [The image on the cover would be a grid-style layout featuring images of some of the key attractions in Littleton. The images would illustrate people of different ethnicities, ages and interest groups (sporty/adventurous/shoppers/people who like the great outdoors, relaxation etc.,) and appeal to singles, couples, senior citizens, young people and families. These could include: A dynamic image of a family or two children enjoying a ride at Waterland; a happy couple or two friends walking through the shopping centre with shopping bags; a family enjoying a walk in the countryside (the family would include the various generations, i.e. children, parents and grandparents); a beautiful coastal scene and/or shot of the Victorian sea-front; a couple having a romantic dinner; friends enjoying a coffee and chat outside a caf; hot air balloon soaring in the sky; a lone player or group of people playing golf at the golf club; image of the Creative Arts Festival] [On the left-hand side is a list hinting at some of the key attractions in the town. A box to the bottom right of the cover advertises the special promotion.] 100 OFF LOCAL ATTRACTIONS & RESTAURANTS! SEE INSIDE FOR MORE... Beautiful scenic walks and coastal views Shopping Exquisite local cafes and restaurants www.visitlittleton.co.uk [the Littleton website address will appear at the bottom of all pages]
2. 2. Family dining hub Fun and mayhem at the waterpark 18-hole public golf course Inside double page spread. [The present file contains a few examples of the types of image that could be included. They are not necessarily the exact images I would use, but they have been inserted to give an idea of the feel of the brochure] Top of page: WELCOME TO LITTLETON [Town Council logo on far right] A Little Place with Lots to Offer! Something for Everyone! Whether its a day out, weekend get-away or short break, youll never be lost for things to do in Littleton. From leisurely strolls along the unspoilt Victorian seafront to zooming down the water slide at Waterland, theres something to keep everyone happy. Since its heyday as an elegant 19th century seaside resort, the town is now a thriving destination for leisure, arts, dining and shopping, with the added bonus of breath-taking sea views and magnificent countryside right on the doorstep. Go on - Indulge Yourself! www.visitlittleton.co.uk [the Littleton website address will appear at the bottom of all pages]
3. 3. If its shopping youre looking for then youll love The Fountains! Opened in the summer of 2014, this modern shopping centre offers over 50 brand-name stores and boutiques, where you can treat yourself to a myriad of fashion, beauty and homeware products all under one roof. Fancy a break? Then why not refuel and unwind at one of the wide variety of local eateries, bars or cafes? Just a short walk from the town square, theres also the Five Ways family dining hub, where you can savour mouth-watering seafood and a host of home-cooked delights, or help yourself at one of the delicious buffet restaurants. [Image of a family dining out] www.thefountains.co.uk www.fiveways.co.uk Dive into the Waterland Experience! Whether its quenching your thirst for adventure on the adrenaline pumping water rides or getting gently swept away in the wave pool, theres never a dull moment at Waterland. And, with oodles of interactive water features and a splash pool for younger children, endless thrills and spills are guaranteed for all the family! www.waterland.co.uk Get Away from it All If nature is your calling, then why not head off on a scenic coastal walk or take to the cross- country routes, where you will discover delightful rural beauty spots and villages? For the sporty at heart, theres also the Littleton Golf Club. Set in 120 acres of magnificent parkland, this 18-hole course is the perfect place to play, relax and leave your weekday cares behind. www.visitlittleton.co.uk [the Littleton website address will appear at the bottom of all pages]
4. 4. www.littletongolfclub.co.uk Culture Around Every Corner From grandiose Victorian architecture to the medley of art and craft studios, cultural experiences are around every corner in Littleton. Join us in the summer, when the town square and promenade come to life with free, live performances and entertainment. In July, theres also the not-to-be-missed Creative Arts Festival, where you can discover the work of our vibrant community of local artists and craftsman. Looking for something educational? Why not go on a guided walk and immerse yourself in the sights and history of Littleton, or get close-up to the animals at the petting zoo? Special Promotion! Call into the Littleton Tourism Office and receive a coupon book worth 100 off local attractions, restaurants and entertainment! Littleton Tourism Office, [Address Tel. E-mail,] For the more daring, theres an exhilarating hot air balloon ride, where you can get a birds eye view of the beautiful south-west coast and countryside. And, in the evening, theres more eye candy in store when the sky is lit up by spectacular firework displays. www.visitlittleton.co.uk [the Littleton website address will appear at the bottom of all pages]
5. 5. Back page [The back page will feature an almost full page map of the town, marking the names of the key locations and venues participating in the special promotion. It will also mark the tourist information centre and other important facilities, such as WCs, etc.] A bottom margin will include the Littleton town/council logo and the address and contact details for the Littleton Tourist Office, introduced by the following phrase:] To find out more about places to stay, events and attractions, including information about the Creative Arts Festival and other leisure activities, visit the website or pop into the Littleton Tourism Office: [address] Dear Sarah, You have clearly put a lot of thought into the brochure writing assignment, with great results. a. I love your slogan, A Little Place with Lots to Offer! Its catchy and would grab a readers attention. b. As well as concentrating on the text, you have obviously taken the time to think about how the brochure could look visually. Your proposed photographs are just the type for a travel brochure and compliment the text. You have realised the importance of short paragraphs and sentences which helps readability (Id just suggest breaking down the block paragraph on the third page). The use of bold text and clear sub-headings also add to the readability aspect and draw your readers eye to all the important points. You have focused on making sure theres lots of you copy which involves your reader. The towns attractions have been highlighted effectively, from ...the Five Ways family dining hub, where you can savour mouth-watering seafood and a host of home-cooked delights to Waterland, with oodles of interactive water features and a splash pool for younger children www.visitlittleton.co.uk [the Littleton website address will appear at the bottom of all pages]
6. 6. All the key aspects of the brief have been successfully covered including promoting the 100 coupon booklet. Well done for mentioning it on the front page; it acts as an initial draw and covering it again towards the end of the brochure means its useful in prompting the reader. The primary objective of the brochure was to attract people for weekend and short breaks, with a secondary aim of encouraging day-trippers. You have made a great job of achieving both objectives. Overall, this is an excellent brochure writing assignment, finishing aptly with a map and details of the tourist office. Kind Regards, www.visitlittleton.co.uk [the Littleton website address will appear at the bottom of all pages]
7. 7. All the key aspects of the brief have been successfully covered including promoting the 100 coupon booklet. Well done for mentioning it on the front page; it acts as an initial draw and covering it again towards the end of the brochure means its useful in prompting the reader. The primary objective of the brochure was to attract people for weekend and short breaks, with a secondary aim of encouraging day-trippers. You have made a great job of achieving both objectives. Overall, this is an excellent brochure writing assignment, finishing aptly with a map and details of the tourist office. Kind Regards, www.visitlittleton.co.uk [the Littleton website address will appear at the bottom of all pages]