Impact of MNP (Mobile Number Portability) in India

SHABAJ DESAI

AGENDA

Objectives

Methodology

Analysis & Findings

Conclusion

Recommendation

Sources of Information

Objectives

To comprehend the impact of MNP & its success or failure, in India.

To analyze the factors that contribute to churn & its impact on various operators

Methodology

Primary Data:-•Questionnaire Survey conducted through:•Personal interactions

Secondary Data:Collected from various websites

Sampling design & sample size

Sampling Population

Sampling Population comprises mobile users Residing in Mumbai.

Sampling Size

Sample size is 200 mobile users randomly selected.

Area of Research

Mumbai

Operators share of surveyed sample

Age group of the sample surveyed

Findings

MNP awareness.

Churn rate (considering the sample)

Key areas contributing to churn .

MNP AWARENESS

People willing to churn

Key parameters

Parameters contributing to churn .

NETWORK

CALL CHARGES

SERVICE

OFFERS & SCHEMES

Analysis of parameters for sample size

Network was considered the most important parameter among all followed by Tariffs.

Analysis of parameters for Reliance

In the case of reliance service is the key parameter responsible for churning .

OPERATOR WISE : AIRTEL

The analysis says that there is a major gap in Call charges and the Offers/Schemes in Airtel Which gives an opportunity for other players (RELIANCE) to fill in the gap & Churn them

VODAFONE

Small gap identified in the call charges and the Offers/Schemes

RELIANCE

Major gap identified in the service and the Offers/Schemes .

IDEA

Major gap identified in the call charges

DOCOMO

Major gap is identified only in the network in Docomo

Status with the current provider

Survey analysis depicts that 50% of the subscribers are unhappy with their current operators which is also in sync with the number of people who have opted to churn post MNP.

Operators preference post MNP

Recommendations For Reliance

Reliance can churn customers by filling the gaps Identified –

Airtel : (Call charges & Offers/schemes)

Vodafone : ( Call Charges)

Idea : (Call charges)

Docomo : (Network)

Reliance is rated very low on Offers/schemes even though they offer one of the lowest packages ,this forces reliance to focus more on their marketing.

Conclusion

MNP will be a success in India, comparing it with the other countries where the average success rate was around 55-60

As far as operators are concerned I can conclude that all operators have strengths and weaknesses and with the roll out of MNP they will be highly cautious in delivering their products and services to avoid churn.

Sources of Information

Bibliography

1)Marketing Management by

Philip Kotler

2)Marketing Research by

Rajendra Nargundkar

Webliography

1)www.trai.com

2)www.coai.com

3)www.indiainfo.com

4)www.google.com

5)www.airtel.in

6)www.vodafone.in

Limitations of the report

•Sample size is of 200 only, against the Mumbai base of 28M Sub.

•For a detailed analysis, further research needs to be undertaken.

•The sample population chosen is mostly the youth , so it does not depict the

complete scenario.