Reliance comn ppt
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Transcript of Reliance comn ppt
![Page 1: Reliance comn ppt](https://reader034.fdocuments.net/reader034/viewer/2022042521/5526ebb9550346be358b45d4/html5/thumbnails/1.jpg)
Impact of MNP (Mobile Number Portability) in India
SHABAJ DESAI
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AGENDA
Objectives
Methodology
Analysis & Findings
Conclusion
Recommendation
Sources of Information
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Objectives
To comprehend the impact of MNP & its success or failure, in India.
To analyze the factors that contribute to churn & its impact on various operators
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Methodology
Primary Data:-•Questionnaire Survey conducted through:•Personal interactions
Secondary Data:Collected from various websites
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Sampling design & sample size
Sampling Population
Sampling Population comprises mobile users Residing in Mumbai.
Sampling Size
Sample size is 200 mobile users randomly selected.
Area of Research
Mumbai
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Operators share of surveyed sample
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Age group of the sample surveyed
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Findings
MNP awareness.
Churn rate (considering the sample)
Key areas contributing to churn .
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MNP AWARENESS
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People willing to churn
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Key parameters
Parameters contributing to churn .
NETWORK
CALL CHARGES
SERVICE
OFFERS & SCHEMES
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Analysis of parameters for sample size
Network was considered the most important parameter among all followed by Tariffs.
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Analysis of parameters for Reliance
In the case of reliance service is the key parameter responsible for churning .
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OPERATOR WISE : AIRTEL
The analysis says that there is a major gap in Call charges and the Offers/Schemes in Airtel Which gives an opportunity for other players (RELIANCE) to fill in the gap & Churn them
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VODAFONE
Small gap identified in the call charges and the Offers/Schemes
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RELIANCE
Major gap identified in the service and the Offers/Schemes .
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IDEA
Major gap identified in the call charges
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DOCOMO
Major gap is identified only in the network in Docomo
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Status with the current provider
Survey analysis depicts that 50% of the subscribers are unhappy with their current operators which is also in sync with the number of people who have opted to churn post MNP.
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Operators preference post MNP
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Recommendations For Reliance
Reliance can churn customers by filling the gaps Identified –
Airtel : (Call charges & Offers/schemes)
Vodafone : ( Call Charges)
Idea : (Call charges)
Docomo : (Network)
Reliance is rated very low on Offers/schemes even though they offer one of the lowest packages ,this forces reliance to focus more on their marketing.
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Conclusion
MNP will be a success in India, comparing it with the other countries where the average success rate was around 55-60
As far as operators are concerned I can conclude that all operators have strengths and weaknesses and with the roll out of MNP they will be highly cautious in delivering their products and services to avoid churn.
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Sources of Information
Bibliography
1)Marketing Management by
Philip Kotler
2)Marketing Research by
Rajendra Nargundkar
Webliography
1)www.trai.com
2)www.coai.com
3)www.indiainfo.com
4)www.google.com
5)www.airtel.in
6)www.vodafone.in
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Limitations of the report
•Sample size is of 200 only, against the Mumbai base of 28M Sub.
•For a detailed analysis, further research needs to be undertaken.
•The sample population chosen is mostly the youth , so it does not depict the
complete scenario.
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