Reliance Trends Supply Chain PPT

7/31/2019 Reliance Trends Supply Chain PPT

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SUBMITTED BY:-GROUP-2

SHANTANU BERA

AHANA PAUL

SAURABH KR MISHRA

SUDIP BAKSHI

FIROJ MD. SHAH

RASHI KUMARI

SUBMITTED TO :-

PROF. R. K. SINGHAL


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INTRODUCTION

The title of our Project is Customer value, Customerservice and Channel strategies of Reliance Trends. Thepurpose of this project is to study how Reliance Trends

provide value to its customer because loyal customers arescarce these days.

We also tried to study the channel strategy and SupplyChain involved throughout the entire process of deliveringCustomer value i.e. method that controls the flow ofgoods and services from the manufacturer to end users.


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OBJECTIVES

The major objectives or goals which were set beforestarting this project are as follows:

To understand and analyze how RelianceTrends supply chain management decisionsimpact customer value.

To understand the services provided by

Reliance Trends to its customers.

To understand and analyze the channelstrategies of Reliance Trends.


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METHODOLOGY

The research was done through survey method

with the help of structured interview of store in-

charge, Mr. Rajesh Oberoi, store personnel and

also some customers of Reliance Trends.


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COMPANY PROFILE

Reliance Trends was incorporated in 2007

Headquarters of Reliance Trends is at Bangalore.

Chairman and Managing Director is Shri Mukesh

Ambani.

The store layout compliments the evolving tastes and

preference of fashion savvy consumers, giving them

an opportunity to view/shop with ease.


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Riding on the tremendous success of Reliance Mart atvarious locations across India, the apparel division of

Reliance Retail is well on track to democratise fashion and

make it attainable to the masses.

This is being possible by the extraordinary design pool of

Indian and International designers, integrating the

international design trends and preferences of the Indian

consumers.


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HIERARCHY OF RELIANCE TRENDS

STORE MANAGER

COMMERCIAL MANAGER

CUSTOMER SERVICE ASSOCIATES

DEPARTMENT MANAGER


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SOME IMPORTANT THINGS ABOUT

RELIANCE TRENDS

No sacking system.

Mainly targets middle and upper level customers.

Training is provided if needed.

Revenue-68 lakhs(feb,2012)


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CUSTOMER SERVICE

Replacement should be within seven days

No money return policy

Home delivery for high priority customers and

high volume of purchase

Alteration-depends.


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In Reliance Trends customers are the king. They aremade to feel privileged to have visited Reliance Trends.

Reliance Trends attend their customers carefully & try tofind out the solution.

They make customer feel important and treat themindividually.

Customers are never said No. Their doubts or

problems are solved as early as possible.

The store personnel are polite and always ready to help.


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They give more than expected. Since the future ofReliance Trends lies in keeping customer happy, they

think of ways to elevate themselves above the

competition. For this, they provide water, cold drinks,

refreshment to loyal and valuable customer.

They take feedback form the customer. Customer

gives suggestion for improvements areas,

requirements, anticipated discount etc. and they workimmediately on the issues which shows that are keen

towards constantly improving themselves.


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CUSTOMER VALUES

Through their product portfolio they offer value

to their customers , entry level price point

products of their in-house brands are one such

items.

For e.g. for their Denim segment

TheirOpening Price point brand-at Rs.299-349.


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They provides good quality products at affordable priceswhich is definitely their strength.

They excite their customers using technology &

innovation.

They are working constantly on their idea to provide more

& more value for money to their customers.


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CUSTOMER VALUE..

They try to provide the latest fashion items at the

cheapest price

Product category

Womens wear

Mens wear

Kids wear

Accessories

Latest/New arrivals

Comparative pricing.

PRODUCTS


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PRODUCTS

1)Womens Wear Indian wear

Formal wear

Semi Formal wear

Casual wear Dress material

2)Mens wear

Formal wear

Semi Formal wear Casual wear

Sports wear

Mens wearfabric

3) Kids wear

Girls 2-8 years, 8-14years

Boys 2-8 years,8-14 years

4) Accessories Handbags

Socks

Handkerchiefs

Sports Goods


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CHANNEL STRATEGIES

Reliance Trends has adopted a very wonderful andcost-saving channel strategy. The steps they follow aredescribed below:

According to Reliance Trendss demand the vendors

supply the garments to the distribution center inGurgaon.

Then the products are being transferred from the

distribution centers to the stores according to the order.

All the products are being transferred through thecarriers.


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CHANNEL STRATEGY

CHANNEL STRATEGY

INHOUSE BRANDED


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GurgaonCentral

DC

Reliance

Trends

BrandedSupplier

S1

S2

S3

Mumbai


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Distribution System

They have one distribution center (Gurgaon) for

Delhi-NCR.

Wagon wheel distribution.

First the product come to the DC then it is

supplied to the Reliance Trends stores in Delhi

NCR region according to their demand.


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CONCLUSION

At Reliance Trends they strongly believe in

"Bettering the lives of the customers everyday"

and as a part of this brand promise they try to help

their customers save maximum and make

aspirational products affordable to every Indian

household. They try to fulfill their dreams by

giving them nothing less than what they deserveat the best price one can expect.


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Reliance Trends Supply Chain PPT

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