Product Engage With Design & Passionate Listeners

Post on 21-May-2022

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Transcript of Product Engage With Design & Passionate Listeners

Product Design &

Engage With Passionate Listeners Scott Parker, VP Marketing

Through the Power of Audio

The Digital Audience

When you listen to a game, debate, concert or story, you’re transported into the moment through the power of audio.

CONNECTEDTECH SAVVYDISPLACED ON-THE-GO

Listening happens sun-up to sun-down.

Digital Audio is Everywhere

Bumbershoot Radio The Meadows NYC Radio

Digital provides metrics & data to gain insight into

listeners, listening behavior

and trends

Digital is Grounded in Data

It’s Intensely PersonalYour genres Your stations Your artists Your passions

Confidential & Proprietary. ©2016 TuneIn, Inc.

The Dial Is Infinite

In-Studio Sessions

Editorial Partner Stations

Branded Stations

Artist Curated Stations

Festival Live Streams

Stations for Every Format

Brand & Strategic Partnerships

Amplification Custom Content Unique Access

Amplification Leverage digital distribution to drive incremental listening and reach millions of passionate listeners.

Playing with Episode

Playing with Episode

Live music is the heartbeat of music fans and digital can amplify the festival experience.

Playing with Episode

Playing with Episode

Playing with Episode

Amplification

LIVE drives audience

8/16/16 8/27/16 9/6/16 9/16/16 9/26/16 10/7/16 10/16/16

Bumbershoot Radio The Meadows NYC Radio

Bumbershoot

The Meadows

Outside Lands

Hangout Fest

SXSW

Country 500

FYF Fest

Firefly

Newport Folk

Digital Can Extend the Experience

Panorama

Custom Content

Playing with Episode

Create truly unique, original content. Brands can be organically integrated and surprise & delight fans.

Playing with Episode

Confidential & Proprietary.© 2017 TuneIn, Inc.

Custom Content Connor Franta enters music streaming with the first 24/7 digital radio station powered social tastemakers and their communities.

Create unique, exclusive connections with artists. Leverage social media to add new content touchpoints.

Unique Access

Playing with Episode

Sony Music Nashville partnered to create a Brad Paisley’s “Love and War” Album Premiere Special.

New social media tools were used to promote and leverage the exclusive event.

Unique Access

Brad “Love and War” Album Premiere Special

Brad “Love and War” Album Premiere Special

Automotive Integrations

Brad Paisley Album Release - Region and Device Breakdown

Home8%Web

13%

Mobile79%

Top 10 Regions

#1 New York City

#2 Chicago

#3 Dallas-Fort Worth

#4 Washington

#5 Houston-Galveston

#6 Los Angeles

#7 Texas

#8 Atlanta

#9 Michigan

#10 Phoenix

Amazon Echo8%

SONOS41%

Google Home1%

Other50%

All Listenership by Device

Home and Auto Listenership by Device

Other Home Devices

19

Thank You.

Music. Sports. News. Podcasts. Audiobooks.