Post on 21-May-2015
BUSINESS PLAN FOR TRAFFICAPP
Princeton Girls In IT - 2013 Technovation Challenge
Team namePrinceton Girls In IT
BUSINESS PLAN FOR TRAFFICAPP
Princeton Girls In IT - 2013 Technovation Challenge
Team members
BUSINESS PLAN FOR TRAFFICAPP
Princeton Girls In IT - 2013 Technovation Challenge
Executive summaryPrinceton Girl in IT is a company situated in Lagos-Nigeria, the designer of a mobile app for android phones targeted at reporting traffic offences to a central database table by security agents within the country.
BUSINESS PLAN FOR TRAFFICAPP
Princeton Girls In IT - 2013 Technovation Challenge
Product description• TrafficApp is designed to ease the
way of tracking traffic offenders. • Sends traffic offender’s details to a central database table visible to all users.• Offenders can be arrested at any
other location regardless of when and where the offence was committed.
BUSINESS PLAN FOR TRAFFICAPP
Princeton Girls In IT - 2013 Technovation Challenge
Product description• The information in this database
can be exported to other Database Management System (DBMS) such as Oracle, Microsoft SQL and Microsoft Access for further analysis.
BUSINESS PLAN FOR TRAFFICAPP
Princeton Girls In IT - 2013 Technovation Challenge
How it works• A welcome screen takes users to
the main app page when the “Click to proceed” button is clicked.
• The main app form receives the offender’s details.
• The information is sent to the central database when the submit button is clicked.
BUSINESS PLAN FOR TRAFFICAPP
Princeton Girls In IT - 2013 Technovation Challenge
How it works
BUSINESS PLAN FOR TRAFFICAPP
Princeton Girls In IT - 2013 Technovation Challenge
How it works
BUSINESS PLAN FOR TRAFFICAPP
Princeton Girls In IT - 2013 Technovation Challenge
How it works
BUSINESS PLAN FOR TRAFFICAPP
Princeton Girls In IT - 2013 Technovation Challenge
Market analysis• The federal, the state and the
local government of the federal republic of Nigeria are the target customers of the TrafficApp.
• Survey reveals that 100% of the security agents in Lagos state, Nigeria where the company is based are in support of the app system of reporting traffic offences.
BUSINESS PLAN FOR TRAFFICAPP
Princeton Girls In IT - 2013 Technovation Challenge
BUSINESS PLAN FOR TRAFFICAPP
Princeton Girls In IT - 2013 Technovation Challenge
• To run a beta version of the TrafficApp free-of-charge on the android phones of heads of security bodies in Nigeria.
• To charge $7.00 dollars for each app installed on the phones of
other traffic agents.
Strategy & implementation plan
BUSINESS PLAN FOR TRAFFICAPP
Princeton Girls In IT - 2013 Technovation Challenge
Financial analysis
An expected total sales of$700. 000.00 in the first year with over 500% profit margin.