Princeton technovation presentation

BUSINESS PLAN FOR TRAFFICAPP

Princeton Girls In IT - 2013 Technovation Challenge

Team namePrinceton Girls In IT



Team members



Executive summaryPrinceton Girl in IT is a company situated in Lagos-Nigeria, the designer of a mobile app for android phones targeted at reporting traffic offences to a central database table by security agents within the country.



Product description• TrafficApp is designed to ease the

way of tracking traffic offenders. • Sends traffic offender’s details to a central database table visible to all users.• Offenders can be arrested at any

other location regardless of when and where the offence was committed.



Product description• The information in this database

can be exported to other Database Management System (DBMS) such as Oracle, Microsoft SQL and Microsoft Access for further analysis.



How it works• A welcome screen takes users to

the main app page when the “Click to proceed” button is clicked.

• The main app form receives the offender’s details.

• The information is sent to the central database when the submit button is clicked.



How it works



Market analysis• The federal, the state and the

local government of the federal republic of Nigeria are the target customers of the TrafficApp.

• Survey reveals that 100% of the security agents in Lagos state, Nigeria where the company is based are in support of the app system of reporting traffic offences.



• To run a beta version of the TrafficApp free-of-charge on the android phones of heads of security bodies in Nigeria.

• To charge $7.00 dollars for each app installed on the phones of

other traffic agents.

Strategy & implementation plan



Financial analysis

An expected total sales of$700. 000.00 in the first year with over 500% profit margin.

Princeton technovation presentation

Business

Transcript of Princeton technovation presentation