Promote Yourself and Your ProductLesson 7

Agenda

Topics • Brand yourself and your app• Color Wheel• 100-word app description

Activities

• Mid-point check-in (10 mins.)• Brand impressions (10 mins.)• App name and logo (40 mins.)• App description (40 mins.)• Introduction to Business Plan ( 25 mins.)• Wrap-up – (5 mins.)

Mid-point Check In• Congratulations! We’ve reached the mid-point of the

program• What are you most proud of accomplishing?

Individually As a team What are you looking forward to for the rest of the

season?

Control the first impression:Brand Yourself

• Seed investors primarily invest in people

• Check your/your teams’ online image Google yourself and see what

comes up Would you invest in you? Do you need to take a new

photo?

Why Your Product’s Image Matters• First Impressions are forever• Appeal to your target users

Messaging Channels

OR

Control the first impression:brand your app

• Name your app Descriptive vs. fanciful names

• Make a quick logo Simple logos are fine! Your app name should be easy to read Your logo should be included in your pitch

How to use color?

• Color wheel overview• How to use color in your

app and logo• Color meanings

Red, yellow, blue• Do more research on the

colors for your app

Appeal to your target users:Refine your messaging

• Big companies spend months doing this• Write a 100-word description of your app to

tell anyone who asks Test it! Refine it!

100 word description

Use this time to brainstorm your 100-word app description. You got a start on this in your Business Model when you created your 3-sentence description. Now, take description and refine to be 100-words. This description should be fun and catchy, and entice someone to buy your app. Have fun! Remember to type up your final draft, count the words, and have it saved and ready to submit by May 2nd. Brainstorming Questions: • What is unique about your app? • What problem do you think your app is solving? • How are you solving the problem? • Who is your target consumer and why would they want to use your app? Finalize Description:

App description example

App Name: Raw RadianceApp Description Have you ever wondered what’s in your makeup? Well, stop worrying right now because we have the answer for you! Love makeup, hate harmful chemical and additives? Enjoy wearing makeup on a regular basis, but hate the guilt of wearing animal tested products? Allergic to anything that might alter your beautiful face? If the following questions apply to you, then consider using our product. An innovative, easy to use app designed for the Android operating system, Raw Radiance allows you to search for makeup and various beauty products based on your own personal preferences. Whether it’s for allergens or animal friendly products, just login, type in your preferences, and away you go!

Activity: Share your app description

• Share your description and ask for feedback• Post your description on Technovation forum or

WeTech Facebook Group• Check any feedback you get and refine your

description• Get a mentor to look over your description

Activity: Write your business plan

• Business model Business plan• Business plan components:

Team, company, and app name Executive Summary Product Description Market Analysis Strategy & Implementation Financial Analysis

Task list for next week

• Update your own brand• Work on the draft of your business plan• Work on the draft of logo and color scheme• Test your 100-word app description on 5

people and gather feedback

Wrap-Up

• Finalize business plan• Take and post a new team picture• Post your team’s logo • Next Week: Career Exploration• Explore and sign-up for The Technovation Pal

Program - http://tinyurl.com/pa4plqd