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Shouting loudly in English The Japanese alternative

Pernille Rudlin, Director, External Relations

Fujitsu Global Business Group

April 30 2012

Copyright 2012 FUJITSU

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One of the world’s biggest

The Japanese global ICT company –

The world's third-largest IT services

provider and No.1 in Japan.*

Committed to deliver

local service globally.

A rich history – over 75 years

of shaping tomorrow with you.

*2010 IT Services Vendor Revenue. Source: Gartner, “Market Share IT Services, 2010” 31

March 2011 GJ12065

Copyright 2012 FUJITSU

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Not an American IT company

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B2B IT industry social media environment

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Employees & B2B social media

Amplify

Translate

Filter

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Corporate HQ function

Enablement

Governance

Origination

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Copyright 2012 FUJITSU

Origination – powerful unified messages

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Translation

Copyright 2011 FUJITSU

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The Japanese alternative

ソーシャルメディア

vs

SNS

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