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Pernille Rudlin - Global Social Media
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0 Shouting loudly in English The Japanese alternative Pernille Rudlin, Director, External Relations Fujitsu Global Business Group April 30 2012 Copyright 2012 FUJITSU
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Pernille spoke about running a B2B social media campaign globally (it will be a “warts and all” overview of Fujitsu’s first ever B2B global social media campaign – raising our brand awareness via our supremacy in supercomputing).
Transcript of Pernille Rudlin - Global Social Media
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Shouting loudly in English The Japanese alternative
Pernille Rudlin, Director, External Relations
Fujitsu Global Business Group
April 30 2012
Copyright 2012 FUJITSU
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One of the world’s biggest
The Japanese global ICT company –
The world's third-largest IT services
provider and No.1 in Japan.*
Committed to deliver
local service globally.
A rich history – over 75 years
of shaping tomorrow with you.
*2010 IT Services Vendor Revenue. Source: Gartner, “Market Share IT Services, 2010” 31
March 2011 GJ12065
Copyright 2012 FUJITSU
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Not an American IT company
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B2B IT industry social media environment
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Employees & B2B social media
Amplify
Translate
Filter
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Corporate HQ function
Enablement
Governance
Origination
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Copyright 2012 FUJITSU
Origination – powerful unified messages
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Translation
Copyright 2011 FUJITSU
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The Japanese alternative
ソーシャルメディア
vs
SNS
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