Post on 16-Apr-2017
Rounded Rectangles
Web 2.0
New Tools for Community Good
Laurie CirivelloCommunity Media CenterGrand Rapids, Michiganlaurie@grcmc.org
Buzz Words
Web 2.0: Continually evolving Interactive and user-controlled web environment facilitates communication, collaboration and interoperability.
Social Media:A fusion of sociology and technology transforming monologues into dialogues; message delivery into conversation.
New Media: Technologies that facilitate user-to-user interactivity and interactivity between user and information
People Are Talking-
Whether you are part of the conversation...or not.
The Big Challenge for NPO's
Shifting from Message Delivery to Conversation
NPO and 2.0: An Overview
The 2.0 Website
The Socially Networked NPO
Planning Your Approach
A glimpse into the Future
The 2.0 Website
Heart of your Communications
1. Attractive 2. Functional 3. Dynamic 4. Interactive
Show old vs. new
FI...Visually appealing, streamlined, elegant, watch out for flashy openingsDynamic Content: New content, constantly changingAutomatatic aggregation more on content laterInviting engagement..not just see...but do. Interactivity is hallmark of web 2.0. Repeat businessUseful...does content have personal meaning/value? Is it about you? Or about your client/patron?Authentic...warm/real
Attractive:
CleanWelcomingElegantVisual
Functional:
Searches and Site Map
www.reentryhelp.org
Know Your Audience Needs
Dynamic
Content is updated Frequently
Content connects with the visitor' needs
Interconnected with others
Who speaks for
the organization, how, and how often? www.wyce.org
Engaging
useful, participatory and personal
Commenting Girl Talk - The Girl Scouts
Getting Answers When to Call the Doctor
Doing Business Stratford Festival
Call to Action Sierra Club
Soliciting content March of Dimes
Commenting or inviting conversationSearchable in plain English when to call doc.What was on the radio?(DeVos Children's)Easy to giveNetwork for good PaypalSoliciting content
Web 1.0
Children's Hospital 2009
www.devoschildrens.org
Soliciting Content
Structuring the platform to achieve balancecreating frameworks
When Soliciting ContentThink Collage...Not Masterpiece
Only a small percentage are original content creatorsBut many are contributors
http://www.austinfoodbank.org/hunger-is-unacceptable/
Viral Collaboration
Eternal Moonwalk
Beyond the Website:
The SOCIAL NPO
Blogging
ChronologicalMeijer Gardens
Can have numerous voicesCommunity Media Center
Feed-able Diana's Blog
PlatformsBlogger, Word Press, Custom
Step one: The Personal PageMy Personal Page
Fan Pages Rapids Growth on FBGeneral Public
Groups The RapidianWorking site
Causes CausesFundraising/mobilizing
ChannelsThe Vatican Channel
LinksJBZ Chimp Video
EmbeddingSan Diego Visitors Bureau
More Multimedia
Organizing and Sharing
Audio
On Demand LIVE from Rothbury
Streaming - WYCE
Photo-sharing
Flickr
Picasa
Explaining Twitter
24/7 Cocktail PartyUltimate Focus GroupNOW!
Twitter Examples and tools:
Wealthy Theatre
WYCE Radio
Search Twitter
Co-Tweet
Raising Funds
However...
Any nonprofit who thinks they can simply put a donate now button on their website or simply create a "Causes" page on Facebook and wait for the money to roll in, doesn't understand online fundraising. It's still all about building relationships, telling your story, and taking potential donors through the process of cultivation, stewardship and solicitation.
www.search.twitter.com
The RULE of Thirds
Social Media Policy
Red Cross Guide
Courtesy of Beth's Blog
Looking down the road
The Mobile Future
Nearly 50 million mobile subscribers access the Web via their
devices each month.
Mobile usage of social networking sites grew 260% during 2008 in
the U.S.
There are 3.9M unique mobile internet users in Canada
Mobile internet penetration increased from 16 percent in Q4 2008 to
21.3 percent in Q1 2009
Mobilization: Problem or Solution?
Choosing most useful on-th-go content
2-D Barcodes: Any surface a multimedia info source
Places to Learn More
Tech Soup: www.techsoup.org
Beth Kanter- Beth's Blog: http://beth.typepad.com/
Plain English videos @ Common Craft:www.commoncraft.com/
Thanks for being here!Laurie Cirivellolaurie@grcmc.orghttp://lcirivello.wordpress.com/