Spring 2011

DISPLAY ADVERTISING: NEWSPAPERS TO INTERACTIVE

The Evolution of Traditional Advertising

The Internet Age: Search to Display

The Complex Present: Display Advertising Ecosystem

The Future: Simplification of a complex industry

Credits

Navni Garg, University of Washington (@navnigarg)Creative Commons License – Attribution /Non-Commercial

Images:• The Evolution of Newspaper Advertising. By Twam. Retrieved from http://www.flickr.com/photos/twm_news/5157409933/

• The Present: Dispay Advertising Ecosystem: Retrieved from http://www.adexchanger.com/wp-content/uploads/2010/09/LUMA-Display-Ad-Tech-Landscape-for-AdExchanger.jpg

• What does it Mean: By QuoinMonkey. Retrieved from http://www.flickr.com/photos/7576586@N04/4145419287/

References:• Adage.com (1999), Advertising History Timeline. Retrieved from http://adage.com/century/timeline/

• Molton J., (Winter 2010) Costly Mistakes. American Journalism Review, Vol. 32 Issue 4, p64-64, 1p. Retrieved from EBESCO, University of Washington

• Sivulka J. (2011) Soap, Sex, and Cigarettes: A Cultural History of American Advertising , Boston MA: Wadsworth Cengage Learning