Post on 02-Aug-2015
Get the team to understand the
problem through the eyes of users
Madelen Arnesdotter, Brisk
How I got here@mArnesdotter
FOAP Brisk
Support Customer Success
Marketing Customer Success
enterprisemarketplace
The issue?@mArnesdotter
Customer facing Development
How?Why?
The ideal@mArnesdotter
Development talking to customers- stressing the customer - costs a lot of time - not all developers “enjoy” customers…
The solution@mArnesdotter
Talk to customers and get everyone to listen
How?@mArnesdotter
Record a podcast so everyone can listen
Before@mArnesdotter
Ask anyone with “social signals” Give them an incentive, “a blog post about you”
Research and plan
During@mArnesdotter
Auto record call (ask if ok, they will review) Open questions that leads to your thesis
Dig! Why / tension / conflict / current solution
After #1: Learning@mArnesdotter
Trim/Edit - But not to much Publish as an internal podcast
After #2: Blog post@mArnesdotter
Find angles / top list Transcribe Write post
Get ok Publish + mention -> Cred
Tools and process@mArnesdotter
2. Interview
1. Ask
3. Auto-record
4. Trim
5. Podcast
7. Angle
6. Transcribe
8. Copywriter
9. Wordpress
eCamm: $20
JustCast: $5/mo
Rev: $1/min
$100-400 / post
Win@mArnesdotter
Thanks!@mArnesdotter
@brisk_io