Steffen Frølund, Bownty speaks at Nordic Growth Hackers Event #4
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Transcript of Steffen Frølund, Bownty speaks at Nordic Growth Hackers Event #4
Psychology in Email Marketing
Steffen W. FrølundFounder & CEO
@steffenfrolund@bownty
No matter where in the world you are Bownty promises to find you the best value for money experience
We’ve tripled GMV in the last year to 18m EUR annual
runrate
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200,000.00
400,000.00
600,000.00
800,000.00
1,000,000.00
1,200,000.00
1,400,000.00
1,600,000.00
1,800,000.00
2m users in 1200 cities love what we do
The Case for Rapid Continuous Changes
Hawthorne Effect
Productivity research // Tweaking lighting // Any change was positive
Hawthorne Applied
Most our A/B tests created an increase and then a fall
Riding The Wave of Change
BaselineRapid Changes
The Flipside of Hawthorne
BaselineRapid Changes
Crucial to identify the part of the change that caused the real improvement
Final Thoughts
45m monthly emails makes statistics significantCreativity and learning loops is crucialNewness is in itself a positive factor