Steffen Frølund, Bownty speaks at Nordic Growth Hackers Event #4

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Psychology in Email Marketing

Transcript of Steffen Frølund, Bownty speaks at Nordic Growth Hackers Event #4

Page 1: Steffen Frølund, Bownty speaks at Nordic Growth Hackers Event #4

Psychology in Email Marketing

Page 2: Steffen Frølund, Bownty speaks at Nordic Growth Hackers Event #4

Steffen W. FrølundFounder & CEO

@steffenfrolund@bownty

Page 3: Steffen Frølund, Bownty speaks at Nordic Growth Hackers Event #4

No matter where in the world you are Bownty promises to find you the best value for money experience

Page 4: Steffen Frølund, Bownty speaks at Nordic Growth Hackers Event #4

We’ve tripled GMV in the last year to 18m EUR annual

runrate

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200,000.00

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1,800,000.00

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2m users in 1200 cities love what we do

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The Case for Rapid Continuous Changes

Hawthorne Effect

Productivity research // Tweaking lighting // Any change was positive

Page 7: Steffen Frølund, Bownty speaks at Nordic Growth Hackers Event #4

Hawthorne Applied

Most our A/B tests created an increase and then a fall

Page 8: Steffen Frølund, Bownty speaks at Nordic Growth Hackers Event #4

Riding The Wave of Change

BaselineRapid Changes

Page 9: Steffen Frølund, Bownty speaks at Nordic Growth Hackers Event #4

The Flipside of Hawthorne

BaselineRapid Changes

Crucial to identify the part of the change that caused the real improvement

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Final Thoughts

45m monthly emails makes statistics significantCreativity and learning loops is crucialNewness is in itself a positive factor