Get the team to understand the

problem through the eyes of users

Madelen Arnesdotter, Brisk

How I got here@mArnesdotter

FOAP Brisk

Support Customer Success

Marketing Customer Success

enterprisemarketplace

The issue?@mArnesdotter

Customer facing Development

How?Why?

The ideal@mArnesdotter

Development talking to customers- stressing the customer - costs a lot of time - not all developers “enjoy” customers…

The solution@mArnesdotter

Talk to customers and get everyone to listen

How?@mArnesdotter

Record a podcast so everyone can listen

Before@mArnesdotter

Ask anyone with “social signals” Give them an incentive, “a blog post about you”

Research and plan

During@mArnesdotter

Auto record call (ask if ok, they will review) Open questions that leads to your thesis

Dig! Why / tension / conflict / current solution

After #1: Learning@mArnesdotter

Trim/Edit - But not to much Publish as an internal podcast

After #2: Blog post@mArnesdotter

Find angles / top list Transcribe Write post

Get ok Publish + mention -> Cred

Tools and process@mArnesdotter

2. Interview

1. Ask

3. Auto-record

4. Trim

5. Podcast

7. Angle

6. Transcribe

8. Copywriter

9. Wordpress

eCamm: $20

JustCast: $5/mo

Rev: $1/min

$100-400 / post

Win@mArnesdotter

Thanks!@mArnesdotter

@brisk_io