Post on 12-May-2015
BlueZooCreative.com
Twitter.com/ccondray
6/30/2011
Would you like to… Get more word of mouth
about your organization?
Reward your best customers and secure their loyalty?
Let your strongest fans become public ambassadors?
2
Would you like to… Have someone handing out
flyers on every corner 1000 ft around your location?
Get more traffic from search engines?
Have another way to generate content on social networks?
3
Location Based Services (LBS)
4
How do LBS work for visitors? Users “check in” to a location,
primarily using their smartphone’s GPS.
Customized messages about what they’re doing can be sent to people who check in.
5
How do LBS work for visitors? Discover nearby locations
Items/Rewards
User generated content
Reviews
Pictures
6
How do LBS work for visitors? Check in notifies all the
friends on the service
Most connect to Twitter and Facebook automatically
Average Facebook user has 140 friends; they can be notified for every check in.
7
How do LBS work for owners? Locations claim their
location and manage specials
Manage local activity through the LBS site
8
Why are LBS important? Number of mobile social
network users is expected to increase 27% this year.
iPhone moving to Verizon, growth of the Android OS, and new tablets will create more demand.
9 Source: eMarketer
Major Location Based Services
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Using LBS at BNI Increase awareness of
the group
Promote member businesses
Show we’re active
Show we’re fun
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How to do it Check in some time
during the meeting
Share with your social media networks
Post pictures and other media
Like or comment on other members’ content
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BlueZooCreative.com
Twitter.com/ccondray
6/30/2011