HOTELS & RESORTS

Hola Hotel – Barcelona

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Agenda

Company Overview NWA Product and Service Offering Internal Organisation Next Steps

Ihrm Consulting Ltd can offer you:

Established in 2010 by Max Naspi, Ihrm Consulting works with hotel owners and operators wishing to analyse their distribution , sales and marketing strategy in order to increase their revenues. 

Connected with a team of trusted partners and suppliers, Ihrm offers constructive solutions and in-depth expertise in the increasingly complicated distribution world.

With over 15 years experience at all levels in the hospitality, travel and technology industries, we are able to advise on how to manage the many distribution channels that exist, how to structure your rate strategy and online marketing campaigns, and how much you should or shouldn’t be paying for these services. 

Our Clients become our Partners since we work on a two way relationship, because your success is our success!

Our comprehensive range of services offer a complete Revenue, Sales, Distribution and Marketing Strategy or just some specific aspects of Sales and Online Distribution.

Market-Leading ServicesRevenue

Generation &

Management

Financial

Services

Distribution

& Technology

Sales &

Marketing

Exposure

Commission Processing, Pre-payment Services

Consortia, Sales Blitz, Showcase Events, IHRM Corporate Programme, Wholesale Partnership, Account Management, Guest Reward Programme, Social Media

GDS, Booking Engine, IDS, ADS, OTA,Multilingual websites

Implementation Strategy, Rate Structure, Audit, Market Analysis, Benchmarking

Demand GenerationTMC &

Consortia

Regional

Travel

Agencies

Corporations

OTAs

DEMAND MARKET

SEGMENTS

Groups and Events

Rates parity drives more business

Recommended OTA:

OTAs

More can be added, targeting Spa and F&B outlets

Distribution & Technology

GDS connectivityIBECRSPMS Solutions*Mobile IBEChannel Manager ToolChannel Distribution IDS/ADS/OTAHCDAPP*Rate solicitation tool & servicesTraining & Orientation in Local LanguageMultilingual Websites

Revenue Generation & Management

Benchmarking – STRGlobal Full Revenue Audit

Market Segmentation Revenue Implementation Across all channels

RevPAR analysis and strategyRate StructureMarket AnalysisCompetitor Set – in line with partner’s expectationse-Commerce12 month rate strategyMarket penetration strategyBudgeting* and forecasting

Sales & Marketing Exposure

nwacollection.com (IBE & mobile) Preferred partnership with Consortia (Amex) TSC – Flash Sale Account Management Global sales activities with demand generation (e.g. UK,

Europe, USA) marketing activities (advertisement, newsletter) TMC, consortia & corporate RFP partnership Consortia programs* Ihrm corporate program FIT, T.O., wholesaler partnership Corporate rates via GDS, IBE, Voice NWA planner & Monthly sales reports & statistics Showcase, multi and individual* Viral Marketing Social Media Guests Reward Program* (Hotels in USA)

Financial Services

Commission processing* Prepayment services (e.g. Sage Pay) Commission level

Revenue Key Milestones per Property

Assessment

Implementation

KPI’s review

Optimisation

RevPAR, TrevPAR, GopPAR, ConPAST

1st month

2nd month

Sales Key Milestones Market Penetration

Market & Property Assessment

Sales Key Strategy & Action Plan

Proactive Sales & Optimization

Account Manageme

nt

In House S&M Fam Trip

NWA PlannerACTIVITY TARGET

AUDIENCEFEE ACTIVITY DATE LEAD

TIMEREMARKS

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

CORPORATE SALES & TRADE EVENTS                                

NWA SHOWCASES:                                

New York: March/Oct Travel Agents/TMC's: NYC

700.00 €    8th-10th               15th -17th   4 weeks+ subject to availability 3 partners

Paris April Travel Agents/TMC's: Paris

900.00 €        5th               4 weeks+ subject to availability 3 partners

Barcelona: March Travel Agents/TMC's: Barcelona

800.00 €      28th                 4 weeks+ subject to availability 3 partners

Frankfurt /Munich- June Travel Agents/ TMC's/ Corporates

900.00 €          10th             4 weeks+ subject to availability 3 partners

Madrid: September Travel Agents/TMC's: Madrid

750.00 €                22nd       4 weeks+ subject to availability 3 partners

London: June and November Travel Agents/TMC/Corporate

1,400.00 €           23rd         3rd   4 weeks+ subject to availability 3 partners

SALES BLITZ:                                

Helsinki Finland Agent Visits Sales Blitz Travel and Accom

                26th/27th          

Los Angeles Sales Blitz Travel and Accom

            25th - 29th              

Chicago Sales Blitz Travel and Accom

        23rd - 25th       6th - 8th          

360 Revenue & Sales Support

Your dedicated Account Manager will have responsibilities which include, but are not limited to, the following:

Build professional, credible relationships with key business owners within the customer organization and internal business units 

Business Development, working with the customer to identify maximum potential with the distribution channels

Maintain understanding of customer's business strategies and their use of products and services 

Drive revenues through a consultative approach to help the hotels grow their business and providing solutions that drive hotels revenues

Assisting customer in optimising revenue, occupancy and average rate strategies that the hotels want to achieve realistically

Identify corporate, consortia and TMC opportunities to participate in Educate and promote new product offerings based on customer

business needs Conduct regular health checks and account reviews Supported by yield and revenue specialists

Revenue Reports

BOB vs. Budget, Forecast and Last Year performance

3 Months pick-up

Yield (to monitor the short, medium and long term selling strategy)

M&E Performance (BOB vs. Budget and forecast)

Revenue by market segment

End of The Month report analysing the RGI and KPI’s per property

Reports with specific requirements can be created on ad-hoc basis.

GDS - Opportunities

3 Months Pick-upVariance on daily Pick-up of the next three months for Occupancy, ARR and Total Revenue

Yield Strategy

Cold – Warm and Hot periods

Restrictions/tactical

Rate strategy per day and room category

NWA - NWA• Full Service from Distribution Technology, Daily Revenue

Management and Sales Generation, Contract Handling, Account Management – ROI Guaranteed -

NWA - NW• Distribution Technology, Revenue Management, Sales

Generation, Account Management

NWA - N• Distribution Technology, Sales Generation

NWA Sales

Product and Service Offering

THANK YOU