Post on 01-Sep-2014
description
Local Search & Mobile
Presented by:Michael Dorausch, DC
@chiropractic
#convergenceConvergence (logic), the notion that
a sequence of transformations come to the same conclusion, no
matter what order they are performed in.
#desktopHere we do research and make educated decisions as to what local businesses we want to
interact with.
Q: When seeking a new local Primary
Doctor, would you be more likely to search
via desktop or mobile?
Q: When seeking a new local Primary
Doctor, would you be more likely to search
via desktop or mobile?
Q: When seeking a new local Primary
Doctor, would you be more likely to search
via desktop or mobile?
Q: When seeking a new local Primary
Doctor, would you be more likely to search
via desktop or mobile?
Q: Going on a Hawaii Vacation, would you book your hotel via desktop or mobile?
Q: Going on a Hawaii Vacation, would you book your hotel via desktop or mobile?
#desktop
#desktop
#mobileHere we put our research to work,
using mobile devices to help us reach local destinations.
Q: You're in Hawaii and friend gets
eaten by a shark. Tweet it? Video via Mobile? Call 911? Research "shark
bites" on Desktop?
Q: You're in Hawaii and friend gets
eaten by a shark. Tweet it? Video via Mobile? Call 911? Research "shark
bites" on Desktop?
Q: What model mobile phone do you
have and who provides the default
map app on it?
Q: What model mobile phone do you
have and who provides the default
map app on it?
Q: What model mobile phone do you
have and who provides the default
map app on it?
#mobile
#get-it-nowIf the search query originates from
mobile, best (quality) may lose to nearby (location).
Q: When searching for pizza from your mobile, do you seek best or closest?
Q: When searching for pizza from your mobile, do you seek best or closest?
• @lyndseo: Closest pizza place name that I recognize
• Closest=location• Recognize=branding• Location + brand = FTW!
Location+Branding+Trust
• closest=location• recognize=branding• reviews=trust• Must have 2 of 3 to Win!• 3 of 3 Wins BIG!
Q: When was last time you recall using
mobile phone to locate a
place to eat?
Q: When was last time you recall using
mobile phone to locate a
place to eat?
Q: When was last time you recall using mobile phone to locate a place to eat?
• two weeks ago (while traveling)• one week ago• this past weekend (3 days ago)• three days ago• two days ago• one day ago• this morning
Q: Has a lack of 5-Star Reviews and/or
social media presence prevented you from purchasing gasoline at your local
fuel stop?
# centroid“Centroid Battle for Las Vegas”3 Part Series on Local Search
michaeldorausch.com
#centroidThe geographical center alternates
when using desktop vs. mobile, providing 2 different sets of
results.
#centroid
#centroid
#centroid
Best vs. Local
Q: Would you travel 50 miles?
Q: Would you travel 50 miles?
• For best pizza, sushi, steaks• For best haircut, nail salon, dentist• For best chiropractor in Los
Angeles• For best friend
QR Codes
#convergenceConvergence (logic), the notion that
a sequence of transformations come to the same conclusion, no
matter what order they are performed in.
Get Connected• @chiropractic• planetc1@gmail.com• http://michaeldorausch.com/• http://planetchiropractic.com/