KOUDETAT GROWTH HACKING

WELCOME WEEK

HELLO, I’M JULIEN :)

THE PLAN

#1. GROWTH HACKING IS A MINDSET.

#2. 12 IMPORTANT POINTS ABOUT GROWTH HACKERS.

GROWTH HACKINGIS A MINDSET

INCREASE PHONE CONVERSION FOR A REAL ESTATE AGENT

GET FREE TRAFFIC FROM LINKEDIN FOR MY BLOG

USE A GOOGLE DOC TO CREATE A BETTER INTERACTION WITH

HUNDREDS OF TARGETED PEOPLE

12 IMPORTANT POINTSABOUT GROWTH HACKERS

#1. GROWING A COMPANYFROM A GROWTH HACKER ENDPOINT

ON THE BACKOF SOMEONE ELSE

AIRBNB & CRAIGSLIST

FACEBOOK & EMAILING

ZYNGA & FACEBOOK

YOUTUBE & MYSPACE

FROM YOUREXISTING USER BASE

RETARGETING(CONVERT & UPSELL)

REFERRAL(INCLUDING WOM)

AFFILIATION SYSTEM

#2. THEY UNDERSTAND THAT THERE IS A TIME FOR TRACTION AND A TIME FOR

GROWTH

TRACTION & PRODUCT OPTIMIZATIONS

Automated hacks, blog/social posts, link

baiting...

GROWTH

Search, display, social (facebook, linkedin...),viral word of mouth,

sales.

FIND GROWTH EQUATION

& REACH PMF

#3. THEY KNOW THAT MOST GROWTH HACKS HAVE A SHORT LIFECYCLE

#4. THEY DO NOT UNDERESTIMATE PAID ACQUISITION CHANNELS AND LOOK AT

THEM AS A BUSINESS MODEL COMPETITION

#5. THEY KNOW THAT ACQUISITION MATTERS BUT THAT LONG RUN SUCCESSES ARE DRIVEN

BY RETENTION AND ENGAGEMENT

#6. THEY CAN RECOGNIZE GROWTH PATTERNS AND AUTOMATE THEM

QUICKLY

TESTER MANUELLEMENT UNE EXPÉRIENCE POUR

JUGER DE SON EFFICACITÉ.

SEMI-AUTOMATISER POUR EN DÉTERMINER LES

LIMITES.

AUTOMATISER POUR PROFITER AU MAXIMUM

DE SON IMPACT.

#7. THEY USE THEIR USERS’ EMOTIONS AND PSYCHOLOGY TO REACH THEIR

GOALS

#8. THEY TAKE PRODUCT EDUCATION VERY SERIOUSLY

#9. THEY KNOW THAT IT IS EASIER TO BUILD ON A STRENGTH THAN IT IS TO

IMPROVE A WEAKNESS

#10. THEY SPEND COUNTLESS HOURS TO CAPTURE EVENTS AND LOOK AT THEIR

DATA

#11. THEY FOLLOW UP UNTIL THEY GET A RESULT, A YES OR A NO.

#12. THEY DON'T DELEGATE THEIR CUSTOMER SUPPORT.

WWW.GROWTHHACKER.TV

CONTACT ME ON SLACK FOR AN ACCOUNT

E49 - BRIAN BALFOUR, VP OF GROWTH AT HUBSPOT.

E26 - GAGAN BIYANI, CEO OF SPRIG.

E40 - ELLIOT SHMUKLER, FORMER GROWTH HACKER AT LINKEDIN.

MY 3 MUST-WATCH EPISODES

YOU CAN REACH ME AT

JULIEN@THEFAMILY.CO

@LECOUPA