Post on 14-Feb-2017
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8 : 0 0 a m I c e b r e a k e r8 : 2 0 a m T h e " G A P " & t h e R u n d o w n8 : 4 0 a m B r a i n s t o r m , S h a r e & E v a l u a t e9 : 3 0 a m 1 0 M i n u t e B r e a k9 : 4 0 a m C h e c k C o m p e t i t i o n & D i s c u s s1 0 : 1 5 a m T o p 1 0 S o c i a l M e d i a T r e n d s & T i p s1 0 : 4 5 a m F r a m i n g t h e R i g h t M e s s a g e1 1 : 0 0 a m P o s t o n a Wh i m & P r e s e n t1 2 : 0 0 p m E n d o f D a y 1
Learn to CreateDay 1
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Simple Competitors Log
Name of Organization
↑Got something good? Add a ✓ to remember to share this example! Here you can add notes about their social media presence and overall marketing.
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2016
Top 10 SocialMedia MarketingTips & Trends
2016
Know Your
Audience
Be Personable &
Create Relationships
Use Quality Images
UseVideos
ADD VARIETY
Notes
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2016
Top 10 SocialMedia MarketingTips & Trends
2016 FOODBring attention to your industry
& make virtual connections.
Post
off the
hour
Use Visuals
Write a CaptionThat Matters10
Notes
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The 5 C's of Messaging
ClearConnect
Compelling
ContinualSource: TSNE.org
Make – at most – 3 or 4simple, easilyunderstandable points. Do they address theproblem, the responsibleparty or institution, andthe solution?
Make sure your messageconnects not just with yourmission or core values, butalso with the values of youraudience.
Ask, “Why should myaudience care about this? How can I make themcare?
Use sound bites (7-12seconds). You need to get your pointacross with a minimum ofwords.
Concise
Repeat and reinforce themessage. Keep it consistent andkeep it in front of youraudience.
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8 : 0 0 a m R e c i p e P o s t
8 : 4 0 a m I n f o g r a p h i c s * M o r e !
9 : 4 0 a m 1 0 M i n u t e B r e a k
9 : 5 0 a m H o w t o M a r k e t f o r F r e e o n
F a c e b o o k
1 1 : 0 0 a m 1 0 M i n u t e B r e a k
1 1 : 1 0 a m T e l l Y o u r S t o r y
1 2 : 0 0 p m E n d o f D a y 2
Learn to CreateDay 2
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Recipe PostLearn to Create
After listing which SSF foods you like themost, look up a recipe and create your ownrecipe post. Please include a quality visual and
message!
Favorite Foods
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Designing Shortcut Guide
WRITE YOUR OWN
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What's your story? Upload final work to agoogle document andattach a headshot.
Please include a quotethat you believeexpresses you.
In the blank space below, please jot down ideas for a story post. This caninclude your background, presentendeavors, and future aspirations.
"A well-thought-out story doesn’t need to resemble real
life. Life itself tries with all its might to resemble a
well-crafted story.”― Isaac Babel
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8 : 0 0 a m T a k i n g N o t e s o n t h e C o m p e t i t i o n8 : 3 0 a m C o n t e n t A u d i t9 : 1 5 a m 1 0 M i n u t e B r e a k9 : 2 5 a m #G o a l s9 : 5 0 a m H o w W i l l W e M e a s u r e S u c c e s s ? 1 0 : 1 0 a m 5 M i n u t e B r e a k1 0 : 1 5 a m Wh o a r e t h e F a n s ?1 0 : 4 0 a m M e s s a g e s , T h e m e s & T o p i c s 1 2 : 0 0 p m E n d o f D a y 3
Plan to Inspire Day 3
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Detailed Competitors Log
Organization (ex. SSF FB)
#Posts Per Week (PPW) = 2 #PPW = #PPW =
Post types: Product photos. Post types: Post types:
Most Popular Post Description (Include what day and time it was posted, and the number of likes, shares, and comments.) Photo post with shot of parsley starts growing. Time April 17, 2016 @ 23:16 #Likes = 15 Additional Observations:
Most Popular Post Description Additional Observations:
Most Popular Post Description Additional Observations:
#PPW = #PPW = #PPW =
Post types: Post types: Post types:
Most Popular Post Description Additional Observations:
Most Popular Post Description Additional Observations:
Most Popular Post Description Additional Observations:
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1. Choose one platform:
Facebook, SSF Website, Twitter, Youtube, Vimeo,
1. Please list information provided on this platform. (Location, vision, goal, product pictures, customer pictures, etc.)
2. Add URL for Reference 3. Put an (x) next to which we
should remove and (k) for keep.
1. Go to: www.sharedcount.com/ and insert URL to view virtual activity.
2. Copy & paste below.
1. Please list what we should keep from this platform. Be specific when describing the material. (Image name, video, quote, infographic, logo, etc.)
2. Add URL for Reference 3. Add why briefly 4. List ideas for what to add
Platform Name Content Description Shared Count Results What to Keep & What to Add
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Build the Brand
Use each cell as a holding place for branding information.
For example For this page: Build the Brand Title Font: Homemade Apple Title Font Size: 24 pt Table Font: Shadows Into Light Two Table Font Size: 10 pt Page Color: #ebebeb Table Border Size: O.5 pt
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Use each cell as a holding place for branding information.
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#GOALS
What will it be about? What are we trying to achieve? What exactly will we do?
How will we know that we achieved our goal(s)?
How do we know that we can achieve our goal(s)? What steps should we take to reach our goal(s)?
What about our goal(s) makes it important to us?
When do we want to complete our goal(s)?
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Name:
Hobbies:
Favorite Cause(s):
Roles:
Why are they our biggest fan?
In the mirror below, draw whoyou envision as the SSFs'
biggest fan! Who is
our biggest fan ?
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Idea Board
Month Messages Themes Topics May
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8 : 0 0 a m O v e r t h e We e k e n d8 : 1 5 a m Wh a t ' s y o u r F a v o r i t e P a r t ?8 : 3 5 a m We e k a t a G l a n c e8 : 5 0 a m 1 0 M i n u t e B r e a k9 : 0 0 a m P r o m o t i o n s , E v e n t s & M o r e9 : 5 0 a m 5 M i n u t e B r e a k9 : 5 5 a m F i n a l i z e C a l e n d a r 1 0 : 5 0 a m 5 M i n u t e B r e a k1 0 : 5 5 a m B u i l d i n g t h e B r a n d1 1 : 2 0 a m F i r s t W e e k A h e a d1 1 : 5 0 a m W r a p i t u p !1 2 : 0 0 p m E n d o f D a y 4
Plan to Inspire Day 4
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Week at a Glance
Day Plan the post
Sunday
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Brainstorming Calendar
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Idea Board
Month Promotions Contests More May
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Notes
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Date: / / Organization: The Sustainable Student Farm Name (Optional): Position:
Please fill out the following form based on your time at the social media marketing training program, Learn to Create, Plan to Inspire. Your comments will help to improve the trainers performance and future social media marketing training programs, and aid the Agricultural Education program to better serve the community and also build stronger and more effective leaders. Your feedback is very important to us, that is why we have included a textbox for comments, please feel free to share any thoughts or ideas. Thanks in advance!
Nejra Muminovic
1. I enjoyed my time during Learn to Create, Plan to Inspire.
1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree
2. The trainer treated me like an adult.
1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree
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3. The refreshments and snacks provided were satisfying
1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree
4. The visuals presented were easy to understand
1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree
5. Please describe your favorite training activity, which was your least favorite?
6. It was easy to follow along with the trainer and replicate actions taught.
1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree
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7. What information should be taught differently to improve transfer of learning?
8. Please list ways the trainer can improve.
9. What did you think of the overall atmosphere of the program?
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Date: / / Organization: The Sustainable Student Farm Name (Optional): Position:
Please fill out the following form based on your time at the social media marketing training program, Learn to Create, Plan to Inspire. Your comments will help to improve the trainers performance and future social media marketing training programs, and aid the Agricultural Education program to better serve the community and also build stronger and more effective leaders. Your feedback is very important to us, that is why we have included a textbox for comments, please feel free to share any thoughts or ideas.
Thanks in advance!
Nejra Muminovic 1. The morale has improved on the farm
1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree
2. Social media marketing has made a positive impact on the SSF 1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree
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3. I still use designing software taught during training
1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree
4. The training content was important to the growth, longevity, and knowledge-base of the SSF
1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree
5. I would recommend the training to others
1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree
6. After training, I became more comfortable posting promotional materials on Facebook
1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree
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7. Training helped to motivate me to take more pictures and videos and create more promotional posts.
1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree
8. Has social media impacted the SSFs relationship with volunteers?
9. Would you say the SSF’s overall need is still campus engagement? If not, what should the farm work on next?
1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree
10. What could the trainer have done to help you remember the information better?
11. Looking back now, what do you wish you had learned?
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Please use this log to track Facebook analytics and overall volunteer count. It will help us evaluate the effectiveness of this training program and make changes to improve. This log also serves as a goal-tracking aid for the Student Sustainable Farm.
Month/
Year
Total Page Likes
Avg. Link Reach
Avg. Photo Reach
Avg. Status Reach
Top 3 Posts + Type Best time to post
Total Volunteers
Total Returning Volunteers
May ‘16
1. 2. 3.
June ‘16
1. 2. 3.
July ‘16
1. 2. 3.
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Month &
Year
Total Page Likes
Avg. Link Reach
Avg. Photo Reach
Avg. Status Reach
Top 3 Posts + Type Best time to post
Total Volunteers
Total Returning Volunteers
August ‘16
1. 2. 3.
Sept ‘16
1. 2. 3.
Oct ‘16
1. 2. 3.
Nov ‘16
1. 2. 3.
Dec ‘16
1. 2. 3.
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Jan ‘17
1. 2. 3.
Feb ‘17
1. 2. 3.
March ‘17
1. 2. 3.
April ‘17
1. 2. 3.
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Reference Page
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