Learn to Create, Plan to Inspire Final

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Transcript of Learn to Create, Plan to Inspire Final

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8 : 0 0 a m   I c e b r e a k e r8 : 2 0 a m  T h e   " G A P "   &   t h e   R u n d o w n8 : 4 0 a m   B r a i n s t o r m ,   S h a r e   &   E v a l u a t e9 : 3 0 a m   1 0  M i n u t e   B r e a k9 : 4 0 a m   C h e c k   C o m p e t i t i o n   &   D i s c u s s1 0 : 1 5 a m  T o p   1 0   S o c i a l   M e d i a   T r e n d s              &  T i p s1 0 : 4 5 a m   F r a m i n g   t h e   R i g h t  M e s s a g e1 1 : 0 0 a m   P o s t   o n   a  Wh i m   &   P r e s e n t1 2 : 0 0 p m   E n d   o f   D a y   1

Learn to CreateDay 1

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Simple Competitors Log

Name of Organization

↑Got something good? Add a ✓ to    remember to share this example!   ­Here you can add notes about their  social media presence and overall   marketing.  

 

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2016

Top 10 SocialMedia MarketingTips & Trends

2016

Know Your

Audience

Be Personable &

Create Relationships

Use Quality Images

UseVideos

          ADD VARIETY

Notes

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2016

Top 10 SocialMedia MarketingTips & Trends

2016 FOODBring attention to your industry

& make virtual connections.

Post

off the

hour

Use Visuals

Write a CaptionThat Matters10

Notes

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The 5 C's of Messaging

ClearConnect

Compelling

ContinualSource: TSNE.org

Make – at most – 3 or 4simple, easilyunderstandable points. Do they address theproblem, the responsibleparty or institution, andthe solution?

Make sure your messageconnects not just with yourmission or core values, butalso with the values of youraudience.

Ask, “Why should myaudience care about this? How can I make themcare?

Use sound bites (7-12seconds). You need to get your pointacross with a minimum ofwords.

Concise

Repeat and reinforce themessage. Keep it consistent andkeep it in front of youraudience.

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8 : 0 0 a m   R e c i p e   P o s t

8 : 4 0 a m   I n f o g r a p h i c s   *  M o r e !

9 : 4 0 a m   1 0  M i n u t e   B r e a k  

9 : 5 0 a m   H o w   t o  M a r k e t   f o r   F r e e   o n

              F a c e b o o k

1 1 : 0 0 a m   1 0  M i n u t e   B r e a k  

1 1 : 1 0 a m  T e l l   Y o u r   S t o r y  

1 2 : 0 0 p m   E n d   o f   D a y   2

Learn to CreateDay 2

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Recipe PostLearn to Create

After listing which SSF foods you like themost, look up a recipe and create your ownrecipe post.  Please include a quality visual and

message! 

Favorite Foods

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Designing Shortcut Guide

 WRITE YOUR OWN  

    

    

    

    

    

  

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What's your story? Upload final work to agoogle document andattach a headshot.

Please include a quotethat you believeexpresses you.

In the blank space below, please jot down ideas for a story post. This caninclude your background, presentendeavors, and future aspirations.

"A well-thought-out story doesn’t need to resemble real

life. Life itself tries with all its might to resemble a

well-crafted story.”― Isaac Babel

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8 : 0 0 a m  T a k i n g   N o t e s   o n   t h e            C o m p e t i t i o n8 : 3 0 a m   C o n t e n t   A u d i t9 : 1 5 a m   1 0  M i n u t e   B r e a k9 : 2 5 a m   #G o a l s9 : 5 0 a m   H o w  W i l l  W e  M e a s u r e            S u c c e s s ?    1 0 : 1 0 a m   5  M i n u t e   B r e a k1 0 : 1 5 a m  Wh o   a r e   t h e   F a n s ?1 0 : 4 0 a m  M e s s a g e s ,   T h e m e s   &             T o p i c s  1 2 : 0 0 p m   E n d   o f   D a y   3

Plan to Inspire Day 3

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Detailed Competitors Log   

Organization (ex. SSF FB)

#Posts Per Week (PPW) = 2  #PPW =  #PPW =

Post types: Product photos.    Post types:   Post types:  

Most Popular Post Description (Include what day and time it was posted, and the number of likes, shares, and comments.) ­Photo post with shot of parsley starts growing.  ­Time April 17, 2016 @ 23:16 ­ #Likes = 15  Additional Observations:  

Most Popular Post Description       Additional Observations: 

Most Popular Post Description        Additional Observations:

#PPW = #PPW = #PPW =

Post types:   Post types:   Post types:  

Most Popular Post Description        Additional Observations:

Most Popular Post Description        Additional Observations:

Most Popular Post Description       Additional Observations:

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1. Choose one platform: 

Facebook, SSF Website, Twitter, Youtube, Vimeo, 

Instagram 

1. Please list information provided on this platform. (Location, vision, goal, product pictures, customer pictures, etc.)  

2. Add URL for Reference 3. Put an (x) next to which we 

should remove and (k) for keep.  

1. Go to: www.sharedcount.com/ and insert URL to view virtual activity. 

 2. Copy & paste     below. 

1. Please list what we should keep from this platform. Be specific when describing the material. (Image name, video, quote, infographic, logo, etc.) 

2. Add URL for Reference 3. Add why briefly 4. List ideas for what to add 

Platform Name  Content Description  Shared Count Results  What to Keep & What to Add 

                   

     

 

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Build the Brand 

Use each cell as a holding place for branding information.  

For example For this page: Build the Brand Title Font: Homemade Apple Title Font Size: 24 pt Table Font: Shadows Into Light Two Table Font Size: 10 pt Page Color: #ebebeb  Table Border Size: O.5 pt  

   

        

           

 

           

 

           

 

            

 

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Use each cell as a holding place for branding information.  

         

          

 

         

 

         

 

          

 

         

 

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#GOALS  

 

What will it be about? What are we trying to achieve? What exactly will we do?      

How will we know that we achieved our goal(s)?       

How do we know that we can achieve our goal(s)? What steps should we take to reach our goal(s)?      

What about our goal(s) makes it important to us?       

When do we want to complete our goal(s)?       

 

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Name:

Hobbies:

Favorite Cause(s):

Roles:

Why are they our biggest fan?

In the mirror below, draw whoyou envision as the SSFs'

biggest fan! Who is

our biggest fan ?

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Idea Board  

Month Messages Themes Topics May

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8 : 0 0 a m   O v e r   t h e  We e k e n d8 : 1 5 a m  Wh a t ' s   y o u r   F a v o r i t e   P a r t ?8 : 3 5 a m  We e k   a t   a   G l a n c e8 : 5 0 a m   1 0  M i n u t e   B r e a k9 : 0 0 a m   P r o m o t i o n s ,   E v e n t s   &  M o r e9 : 5 0 a m   5  M i n u t e   B r e a k9 : 5 5 a m   F i n a l i z e   C a l e n d a r    1 0 : 5 0 a m   5  M i n u t e   B r e a k1 0 : 5 5 a m   B u i l d i n g   t h e   B r a n d1 1 : 2 0 a m   F i r s t  W e e k   A h e a d1 1 : 5 0 a m  W r a p   i t   u p !1 2 : 0 0 p m   E n d   o f   D a y   4

Plan to Inspire Day 4

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Week at a Glance 

 

Day  Plan the post 

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Brainstorming Calendar

 

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Idea Board  

Month Promotions Contests More May

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Notes 

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Date: / / Organization: The Sustainable Student Farm Name (Optional): Position:

Please fill out the following form based on your time at the social media marketing training program, Learn to Create, Plan to Inspire. Your comments will help to improve the trainers performance and future social media marketing training programs, and aid the Agricultural Education program to better serve the community and also build stronger and more effective leaders. Your feedback is very important to us, that is why we have included a textbox for comments, please feel free to share any thoughts or ideas. Thanks in advance!

                                                                                                                                 Nejra Muminovic

1. I enjoyed my time during Learn to Create, Plan to Inspire.

1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree

2. The trainer treated me like an adult.

1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree

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3. The refreshments and snacks provided were satisfying

1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree

4. The visuals presented were easy to understand

1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree

5. Please describe your favorite training activity, which was your least favorite?

6. It was easy to follow along with the trainer and replicate actions taught.

1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree

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7. What information should be taught differently to improve transfer of learning?

8. Please list ways the trainer can improve.

9. What did you think of the overall atmosphere of the program?

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Date: / / Organization: The Sustainable Student Farm Name (Optional): Position:

Please fill out the following form based on your time at the social media marketing training program, Learn to Create, Plan to Inspire. Your comments will help to improve the trainers performance and future social media marketing training programs, and aid the Agricultural Education program to better serve the community and also build stronger and more effective leaders. Your feedback is very important to us, that is why we have included a textbox for comments, please feel free to share any thoughts or ideas.

Thanks in advance!

                                                                                                                                     Nejra Muminovic 1. The morale has improved on the farm

1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree

2. Social media marketing has made a positive impact on the SSF 1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree

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3. I still use designing software taught during training

1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree

4. The training content was important to the growth, longevity, and knowledge-base of the SSF

1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree

5. I would recommend the training to others

1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree

6. After training, I became more comfortable posting promotional materials on Facebook

1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree

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 7. Training helped to motivate me to take more pictures and videos and create more promotional posts.

1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree

8. Has social media impacted the SSFs relationship with volunteers?

 9. Would you say the SSF’s overall need is still campus engagement? If not, what should the farm work on next?

1.Strongly disagree 2.Disagree 3.Somewhat disagree 4.Neither agree or disagree 5.Somewhat agree 6.Agree 7.Strongly agree

10. What could the trainer have done to help you remember the information better?

11. Looking back now, what do you wish you had learned?

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Please use this log to track Facebook analytics and overall volunteer count. It will help us evaluate the effectiveness of this training program and make changes to improve. This log also serves as a goal-tracking aid for the Student Sustainable Farm.

Month/

Year

Total Page Likes

Avg. Link Reach

Avg. Photo Reach

Avg. Status Reach

Top 3 Posts + Type Best time to post

Total Volunteers

Total Returning Volunteers

May ‘16

1. 2. 3.

June ‘16

1. 2. 3.

July ‘16

1. 2. 3.

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Month &

Year

Total Page Likes

Avg. Link Reach

Avg. Photo Reach

Avg. Status Reach

Top 3 Posts + Type Best time to post

Total Volunteers

Total Returning Volunteers

August ‘16

1. 2. 3.

Sept ‘16

1. 2. 3.

Oct ‘16

1. 2. 3.

Nov ‘16

1. 2. 3.

Dec ‘16

1. 2. 3.

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Jan ‘17

1. 2. 3.

Feb ‘17

1. 2. 3.

March ‘17

1. 2. 3.

April ‘17

1. 2. 3.

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Reference Page  

 

 

 

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