Casual games:skill based tournaments

King.com: company profile

• Launched in 2003• Market: casual games - skill

based tournaments • Regions: Europe and US• HQ in London, Tec in Stockholm• Employees: 60• Shareholders:

– Founders– Apax Partners– Index Ventures

Our partners in Europe and US- King available in 10 countries -

Strong TV Partner experience

What are casual games?

Hard Core Games• Demographics:

– Male– Age 14-24

• Games:– Shooter games,…– Deeper involvement to

progress, long time to complete

Casual Games• Demographics:

– Female– Age > 25

• Games:– Puzzle, solitaire,…– Fast to learn – shorter time

to complete

Business models ...

Trial to purchase Advertising Subscription

The Skill Gaming Model

€1

€1 €1

€1

€3

€1

Winner!

Our revenues: 25% of the entry fees

An example: player A

An example: player A

An example: player B

An example: player B

All games are games of skill

All players in the same tournament face the same conditions

Same deck of cardsSame deck of cards

Same order of the bubblesSame order of the bubbles

Same order of the stonesSame order of the stones

Same wind directionSame wind direction

Practice tournaments

Free

Practice tournaments

Free

Credit CardCredit Card

Moneytournament

Entry fee: 0.5€ avg.

Moneytournament

Entry fee: 0.5€ avg.

DepositMin. 10 €Deposit

Min. 10 €Deposit

Min. 10 €Deposit

Min. 10 €

RegistrationUsername+Email

RegistrationUsername+Email

Age CheckAge Check

Last-SchriftLast-Schrift> 18 J> 18 J

> 18 J> 18 J

Age check ensures over 18 play

Homepage

Homepage

• 64% Woman / 36% Man

• 39% 25-34, 38% 35-49

Source: Survey of 5.832 DE Gold Players, Feb 2006

Player demographics

Demographics

Why they play

• It´s about serious gaming since there is a stake to loose

• Competition and challenge are more important than winning money

• To meet new people

• Skill level• Rankings• Best games• Awards

• Players collect jewels by playing

• Lots of animations that increase the thrill of collection

• Obtaining different levels of jewels triggers animations

Jewels driveactivity

• Photoalbum• Guest-Book

• Players are very friendly

• Gifts allow them to either please or tease each other

• Gifts visible to all on personal page

• Lots of animations that increase the thrill of collection

• Obtaining different levels of jewels triggers animations

New and unexpected

features include ‘gifts’

70+ games in 6 categories

King.com

Puzzle games Sport games Card gamesWord gamesAction games Strategy games

Jungle BubbleKlicker Klacker2

Bomb BombSilver Screen

StartrisJungle Rumble

Midas MinerChain ReactionFlower Power

Klick, Klack and RollKatana KauntoDeal Or No Deal

MatchboxFashion Factory

…

Goldfish BowlCarnival Shootout

Magic SpinballCandy Rail

Duck Pond DashAnimal AthleticsItsy Bitsy Spider

BB Bathtub…

Word LinkWord Battle

KeywordQuiz Queen

Fußball Quiz (only DE)Who wants to be a

Millionaire (only DE+UK)Deal or no Deal

…

KicKing9 Ball Pool8 Ball PoolPool King

Webracer GPCouronne King

Midas Links...

PyramidAce Solitaire

Midas SolitaireGoGo 21Royale 55

Pyramid BattleSkat (only DE)

Briscola (only IT)Honey Combo

...

ChessterMidas Majong

Mahjongg FortunaMahjong Treasure

Mahjong MasqueradeSudoku SweepKatana KauntoSudoku King

...