King.com - Skill based tournaments · King.com: company profile • Launched in 2003 • Market:...
Transcript of King.com - Skill based tournaments · King.com: company profile • Launched in 2003 • Market:...
Casual games:skill based tournaments
King.com: company profile
• Launched in 2003• Market: casual games - skill
based tournaments • Regions: Europe and US• HQ in London, Tec in Stockholm• Employees: 60• Shareholders:
– Founders– Apax Partners– Index Ventures
Our partners in Europe and US- King available in 10 countries -
Strong TV Partner experience
What are casual games?
Hard Core Games• Demographics:
– Male– Age 14-24
• Games:– Shooter games,…– Deeper involvement to
progress, long time to complete
Casual Games• Demographics:
– Female– Age > 25
• Games:– Puzzle, solitaire,…– Fast to learn – shorter time
to complete
Business models ...
Trial to purchase Advertising Subscription
The Skill Gaming Model
€1
€1 €1
€1
€3
€1
Winner!
Our revenues: 25% of the entry fees
An example: player A
An example: player A
An example: player B
An example: player B
All games are games of skill
All players in the same tournament face the same conditions
Same deck of cardsSame deck of cards
Same order of the bubblesSame order of the bubbles
Same order of the stonesSame order of the stones
Same wind directionSame wind direction
Practice tournaments
Free
Practice tournaments
Free
Credit CardCredit Card
Moneytournament
Entry fee: 0.5€ avg.
Moneytournament
Entry fee: 0.5€ avg.
DepositMin. 10 €Deposit
Min. 10 €Deposit
Min. 10 €Deposit
Min. 10 €
RegistrationUsername+Email
RegistrationUsername+Email
Age CheckAge Check
Last-SchriftLast-Schrift> 18 J> 18 J
> 18 J> 18 J
Age check ensures over 18 play
Homepage
Homepage
• 64% Woman / 36% Man
• 39% 25-34, 38% 35-49
Source: Survey of 5.832 DE Gold Players, Feb 2006
Player demographics
Demographics
Why they play
• It´s about serious gaming since there is a stake to loose
• Competition and challenge are more important than winning money
• To meet new people
• Skill level• Rankings• Best games• Awards
• Players collect jewels by playing
• Lots of animations that increase the thrill of collection
• Obtaining different levels of jewels triggers animations
Jewels driveactivity
• Photoalbum• Guest-Book
• Players are very friendly
• Gifts allow them to either please or tease each other
• Gifts visible to all on personal page
• Lots of animations that increase the thrill of collection
• Obtaining different levels of jewels triggers animations
New and unexpected
features include ‘gifts’
70+ games in 6 categories
King.com
Puzzle games Sport games Card gamesWord gamesAction games Strategy games
Jungle BubbleKlicker Klacker2
Bomb BombSilver Screen
StartrisJungle Rumble
Midas MinerChain ReactionFlower Power
Klick, Klack and RollKatana KauntoDeal Or No Deal
MatchboxFashion Factory
…
Goldfish BowlCarnival Shootout
Magic SpinballCandy Rail
Duck Pond DashAnimal AthleticsItsy Bitsy Spider
BB Bathtub…
Word LinkWord Battle
KeywordQuiz Queen
Fußball Quiz (only DE)Who wants to be a
Millionaire (only DE+UK)Deal or no Deal
…
KicKing9 Ball Pool8 Ball PoolPool King
Webracer GPCouronne King
Midas Links...
PyramidAce Solitaire
Midas SolitaireGoGo 21Royale 55
Pyramid BattleSkat (only DE)
Briscola (only IT)Honey Combo
...
ChessterMidas Majong
Mahjongg FortunaMahjong Treasure
Mahjong MasqueradeSudoku SweepKatana KauntoSudoku King
...